Serving the Needs of

Southwest Florida Public Relations Professionals

By providing networking, professional education, recognition, and career advancement opportunities.

Upcoming Event(s)

  • Maximize with AI in 2024
  • 11:30 a.m. - 1:00 p.m.
  • FGCU Cohen Student Ballroom, 11090 FGCU Blvd. N., Fort Myers FL 33965
  • $35 person for PRSA members, $40 for non-members
  • Registration Link
    Registration Link

Thursday, February 22
How Communicators Can Maximize AI in 2024: Practical Advice from SWFL Experts


How are you effectively using generative artificial intelligence (Generative AI) to support your communication goals?

Join the Public Relations Society of America’s (PRSA) Gulf Coast Chapter and Florida Gulf Coast University (FGCU) on Thursday, February 22, from noon to 1:30 p.m. in FGCU’s Cohen Student Union, for an interactive lunch session exploring the latest AI developments and applications.

This must-attend event will explore:

  • What management and employees need to know as they incorporate AI tools
  • The capabilities and skills your teams need to use AI tools effectively
  • The legal and ethical implications of using AI
  • What AI tools are most popular, and how they are being used
  • How to craft effective prompts
  • How to get Chat-GPT to write in your style
  • How to use AI to understand the attitudes, perceptions, and beliefs of customers, constituents, employees, and media.
  • Ways AI can help you summarize meetings, create briefings, and get things done efficiently
  • How AI helps you create, improve upon, and tailor content for different platforms and audiences
  • AI’s power to analyze data and identify trends
  • How to protect your organization from legal action when using AI tools.
Keynote Speakers:
Trailblazing AI researcher and educator Dr. Chrissann Ruehle, Provost Faculty Fellow for AI; Management Instructor at Lutgert College of Business, FGCU
Intellectual Property Attorney and AI Expert Mark A. Nieds, Stockholder, Henderson Franklin Attorneys at Law’s Fort Myers office

About PRSA Gulf Coast Chapter

If you are a Public Relations or Communications Professional who owns their own firm or works for a local business in South Florida, you’ve come to the right place! The Gulf Coast Chapter of the PRSA is dedicated to providing you with educational opportunities for personal and professional growth.

Who Are We?

The Gulf Coast Chapter of PRSA is a part of a national professional organization made up of more than 21,000 public relations and communications professionals across the United States, from recent college graduates to the leaders of the world’s largest multinational firms. Our members represent nearly every practice area and professional and academic setting within the public relations field.

Come Join Us!

PRSA is the largest organization dedicated to serving the needs of the public relations professional. Advance your career, network and make lasting friendships all at the same time by joining PRSA National and your local Gulf Coast Chapter.

The easiest way to join is by filling out the application on the PRSA National website.

Reasons to Join PRSA

  • Advance as a professional
  • Enjoy and learn from PRSA’s award-winning media
  • Exclusive online members-only services
  • Join a nationwide network of Chapters, Professional Interest Sections and Affinity Groups
  • Identify your career skills and find a new job!
  • Find a mentor
  • Be recognized for your work
  • Get public relations questions answered by the Professional Resource Center (PRC)




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