“PR in 2014: How Social, WOM & More Fits Into Your PR Program”
Presented by Eric Bushkin with Business Wire Florida”
The Public Relations Society of America (PRSA), Gulf Coast Chapter will host a luncheon program highlighting Eric Bushkin with Business Wire on Tuesday, May 27th at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the lunch presentation to follow immediately at noon.
- Defining the role of the press release and PR in a post-Google world
- Most current trends in social media
- How to get the most out of press releases
- Changes in search and social, their impact on the press release as well as the impact of press releases in the sales and marketing mix
- Rising importance of multimedia content and creating smaller, more targeted press releases to reach varying markets
- Best practices, what top companies are doing and how to best incorporate social into press releases
Eric Bushkin Bio
Eric Bushkin, Senior Account Executive manages client relationships in Orlando, Jacksonville and Palm Beach counties representing the Business Wire Florida market. Eric is responsible for advising clients of the vast products & services using Business Wire’s multi-platform delivery methods as it relates to engaging with the news media and expand corporate online visibility. Eric is a recognized industry expert in the use of social media tools and services for the distribution, search engine optimization (SEO), social sharing and measurement ROI of press releases having been a featured speaker in the past on these subjects across the country. For more than 17 years, he has been instrumental in the evolution of press release on the wire serving clients in public relations, corporate communications, investor relations and traditional and online media. Eric is one of six internal Business Wire team members authorized to manage their internal 61 Twitter feeds categorized by industry and the only Account Executive in the Company to be selected in this exclusive group. Eric is a past Board Member for the Greater Fort Lauderdale Chapter of PRSA. After completing public relations internships with the St. Louis Cardinals baseball club and the NBA’s Brooklyn Nets, Eric started his career with Business Wire in 1997 as an editor with the New York News Bureau. He holds a Bachelor of Arts degree from University of Hartford in West Hartford, CT. Although Eric was born in Gainesville, and an avid Florida Gator fan, he enjoys most every college and professional sport, following all of the teams and their accomplishments. He has been married for 13 years and has 2 children, Austin (10) and Summer (5). In his spare time, Eric coach’s his son’s flag football and baseball teams. Eric’s twitter handle is @EMBushkin.