This month’s topic will be current trends in evaluating earned media. All you need to know about data reporting, metrics, and putting together a valuable report for CEO’s and Boards.

Speaker: Janice Essick, Business Wire, Regional Manager, Florida & Latin America Markets

Janice Essick is a Regional Manager for the past 10 years overseeing and expanding multicultural and diverse markets across Florida and Latin America. Representing Business Wire, a Berkshire Hathaway company, she is accountable for leading the Florida news bureau in securing new business partnerships, maintaining client relationships, while managing editorial & media relations.

Working closely with product development & deployment, she has an expertise to the top industry trends, along with leading agency clients to offer state-of-the-art service offerings expanding their client messaging campaigns. Connector extraordinaire, who develops strategic partnerships and alliances among C-Suites, associations, clients, and others, and effectively advances liaisons into long-term relationships.


Networking begins at 11:30 am. Luncheon from 11:30 am-1 pm.
Hilton Naples, 5111 Tamiami Trail North, Naples, 34103
Cost: $30 for PRSA, $38 Non-Members, $25 Students
Reservations must be made by Friday, September 20, 2019
*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Sept. 24. No cash is accepted at the door.
September Lunch-N-Learn – Measuring & Evaluating your PR