This month’s topic will be current trends in evaluating earned media. All you need to know about data reporting, metrics, and putting together a valuable report for CEO’s and Boards.
Speaker: Janice Essick, Business Wire, Regional Manager, Florida & Latin America Markets
Janice Essick is a Regional Manager for the past 10 years overseeing and expanding multicultural and diverse markets across Florida and Latin America. Representing Business Wire, a Berkshire Hathaway company, she is accountable for leading the Florida news bureau in securing new business partnerships, maintaining client relationships, while managing editorial & media relations.
Working closely with product development & deployment, she has an expertise to the top industry trends, along with leading agency clients to offer state-of-the-art service offerings expanding their client messaging campaigns. Connector extraordinaire, who develops strategic partnerships and alliances among C-Suites, associations, clients, and others, and effectively advances liaisons into long-term relationships.