“Artis, Avow, FSW.

What’s in a Name?

The Rebirth of #SWFL Landmark Orgs.”

Tuesday, September 23,
11:30 a.m. at Artis-Naples
5883 Pelican Bay Blvd. Naples, Florida 34108

The luncheon will be held in the Board Room located on the 3rd floor of the Administration building.

Deborah Jonsson
Deborah Jonsson
teresa morgenstein
Teresa Morgensern

Be prepared for a stimulation conversation as three organizational representatives discuss the process they went through in the major rebranding efforts.

Panelists include:

Deborah Jonsson, APR, Public Relations Manager – Avow

Teresa A. Morgenstern, Director of Communications and PIO – Florida SouthWestern State College

Mary Deissler
Mary Deissler

Mary Deisslet, Chief Advancement Officer -Artis-Naples

Each panelist will discuss their re branding strategy and outline their primary reason for the re branding.

They will review the positive and negative issues during the process, solutions and results, and a brief review of the present situation.

Moderator: Tom Donahue – General Manager of Shula’s Steak House.

To Register – Click Here



DATE: Tuesday, September 23rd, 2014

Artis – Naples


11:30 a.m. – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:20 p.m. – 1:00 p.m.  Presentation


$27  PRSA Members
$31  Non-Members
$29  Non-Profits
$17  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, September 19th.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.


Deborah JonssonDeborah Jonsson

Deborah Jonsson, APR,  is the public relations manager at Avow, a nonprofit organization dedicated to meeting the needs of Collier County residents suffering from serious and terminal illness and loss through palliative, hospice and grief support services.

Deborah has been a southwest Florida resident and employee of Avow since 2003. She is a member of PRSA, has served on the Gulf Coast chapter board since 2012, and will assume the role of president in 2015.
Prior to moving to Florida, Deborah served as the School & Community Outreach Coordinator for the Victor Central School District in New York State.  She served on the boards of the New York State School Public Relations Society and regional Genesee Valley chapter. Deborah studied fine arts at Nazareth College of Rochester and earned a Certificate in Public Relations from Rochester Institute of Technology.

Most recently, Deborah completed the steps to attain her accreditation in public relations and is anxiously awaiting receipt of the official confirmation letter from the Universal Accreditation Board.
teresa morgensteinTeresa A. Morgenstern

As the Director of Communications and Public Information Officer for Florida SouthWestern State College, Teresa is always inspired by her fellow colleagues and the amazing students who attend and graduate from the college.

Teresa earned her Bachelor of Arts degree in Journalism with specialties in sports and feature writing from Ball State University, Muncie, Ind. before moving to Naples in 1990. She brings more than 20 years of public relations and marketing experience. She has worked as a local reporter for the Naples Daily News and Bonita Banner, and then as a public relations expert for a local advertising agency and a large corporation, WCI Communities. In 2000 she launched WordPlay, Inc., a full-service public relations and marketing company. In 2010 she joined Florida SouthWestern State College as a public relations specialist and was promoted to spokesperson in 2011. In October 2012, she was promoted to Director of Communications and Public Information Officer for the college.

Over the years, she has been involved with several non-profit and civic organizations. She is a founding member and served as the 2006 president of Public Relations Society of America (PRSA)/Gulf Coast Chapter. In 2010-2011 and 2012-2013, she was honored by the Student Government Association (SGA) at Florida SouthWestern State College with the “Above and Beyond” award.

She also served as the public relations director for the Taste of Collier for 10 years, and was selected by Gulfshore Business magazine as a Top 40 Under 40 business professional for 2005. She has won multiple Image Awards from the Florida Public Relations Association (FPRA) for excellence in public relations, in addition to five Telly Awards for excellence in short videos and television commercials. In 2010, she graduated from Leadership Collier. Since 2011, she has served as the chair of the editorial board of Business Currents magazine, the monthly publication of the Greater Naples Chamber of Commerce. In 2011 and 2014, she was named “Contributor of the Year” for Business Currents magazine. In May 2014, she graduated from Leadership Lee. Also in 2014, she was named a finalist for the APEX Award by the Women in Business of the Greater Fort Myers Chamber of Commerce, which recognizes women who excel within their profession and the community. She has also presented public relations seminars for PRSA, Florida Gulf Coast University and the Greater Naples Chamber of Commerce.

Mary Deissler

Mary DeisslerMary is entering her third season as Chief Advancement of Officer of Artis—Naples. Her team is responsible for marketing, customer service, fundraising, event services, museum membership, retail operations, PR and communications for the center, which offers over 300 events annually.

Before moving to beautiful Naples, Mary worked for the Los Angeles Philharmonic and for Save the Children in London. For many years before that she was CEO of Boston’s Handel and Haydn Society, America’s oldest performing arts organization.

Mary serves on the Board of the Handel House Museum in London, where composer George Friderich Handel lived for many years. The Museum also owns the adjoining townhouse, where Jimi Hendrix lived while in London. Handel House is launching a rebranding project to incorporate Jimi into its name, which is every bit as interesting as the Artis—Naples rebranding.

September 2014 Lunch N Learn – Artis, Avow, FSW – What’s in a Name?