- How digital signals are developed today
- Reach receptive audiences
- Optimizing acquisition and engagement
Bio: Joe Bucherer is an experimental psychologist who utilized his interest in brain and thought processes to work in Alzheimer Disease and traumatic brain injury protocols early in his career, then transitioning, spending 30+ years using his statistics and research design experience in business consulting with some of the largest consumer goods companies in the world. He held US and global leadership positions guiding how companies think about the consumers they serve from a segmentation and behavioral practice perspective. Later Joe worked with these same companies along with Facebook, Twitter, Snap, Pinterest, among others, to utilize data content to develop audience practices to connect advertisers with consumers most likely to take action on an ad.