Julie Pedretti, APR, of the Southwest Florida Chapter of the Florida Public Relations Association (FPRA) recently earned professional public relations accreditation, and received the designation of Accredited in Public Relations (APR).
Pedretti joins the more than 4,300 active public relations professionals worldwide who represent an elite group of highly skilled professionals committed to practicing with exemplary ethical standards, including 34 in southwest Florida.
Pedretti is director of development—marketing/PR and annual fund for NCH Healthcare System in Naples. She leads the public relations and marketing communication programs for health system fundraising and plans and implements direct mail/email campaigns to support donor acquisition and retention for the NCH Healthcare Foundation. She has more than 25 years of experience in healthcare, financial services and state chamber marketing and public relations. In addition to FPRA membership, Pedretti is treasurer of the Gulf Coast Chapter of the Public Relations Society of America and a member of the Rotary Club of Naples and the Naples Press Club. She also is a fellow of the American College of Healthcare Executives and a member of its western Florida chapter.
To earn public relations accreditation, candidates must pass an oral presentation and rigorous written examination administered by the Universal Accreditation Board (UAB), which is an alliance of eight national and statewide professional associations dedicated to furthering the field of public relations and the development of public relations professionals. FPRA is a member of the UAB.