Media Acquisitions: What it means for the communicator

Speakers: Jim Schwartzel, owner of Gulfshore Life, WINK-TV and Noticias WINK, and Tom Doerr, WINK News Director

Tuesday, January 28 | 11:30 a.m. – 1p.m. |
Vi at Bentley Village, East Clubhouse – 850 Retreat Dr, Naples, FL 34110

In the fast-paced and continually changing world of the media, acquisitions, mergers, and media contacts can be a moving target and present challenges to the most seasoned PR and marketing professionals. Join us to hear Jim Schwartzel, owner of Gulfshore Life, WINK-TV and Noticias WINK, and Tom Doerr, WINK News Director talk about media acquisitions and what challenges—and opportunities—this can mean for you, the communicator.

Presented by PRSA Gulf Coast Chapter and the Press Club of SWFL

About Jim Schwartzel:
Jim Schwartzel, a Southwest Florida native and owner/operator of Sun Broadcasting, Inc. purchased Gulfshore Life and Gulfshore Business magazine in late 2018 and three Spanish Language television stations in early 2019. All of the media properties including 4 television stations, 6 radio stations and publishing businesses are located in Southwest Florida. These media properties have a shared services agreement with Fort Myers Broadcasting Company where technical, news and other operations are shared. Jim’s father, Joe Schwartzel, is the General Manager of Fort Myers Broadcasting Company and originally founded Sun Broadcasting, Inc.

Gulfshore Life Media, LLC – Magazine Publishing
Fort Myers Broadcasting Co. – WINK-TV, WINK FM, WTLQ-FM, WAXA-AM, WNPL-AM

About Tom Doerr:
Tom Doerr joined WINK-TV as News Director in May of 2016. He is responsible for overseeing 73.5 hours of local news a week on WINK-TV and WXCW-TV, in the Southwest Florida television market. Currently, he is in the process of expanding WINK’s investigative reporting team.

Prior to WINK, Tom was Vice President and News Director for Fox News Chicago. It was in Chicago that Tom created Chicago at the Tipping Point, an in-depth multi-media platform news and documentary series examining the challenges Chicago faces as a world class city. Tom’s career with Fox started as Vice President and News Director of Fox News Houston.

Prior to Fox, Tom worked for CBS as Vice President & Station Manager for CBS owned and operated WFOR-TV in Miami, Florida, and News Director at CBS’s KTVT in Dallas, Texas. Tom has also led newsrooms as Executive News Director at KENS-TV in San Antonio, and Executive News Director at the ABC owned and operated KTRK-TV in Houston, Texas. Tom may be the only individual to serve as News Director in Texas’s three largest cities.

Tom also spent time consulting and overseeing market research for stations across the country as the Senior Strategist at Audience Research and Development in Dallas.

In addition to working at Miami’s WFOR, he also served as News Director at WPLG-TV, also in Miami. While at WPLG, Doerr started the efforts to establish a news bureau in Havana, Cuba. He earned his Bachelor of Science and Masters Degree in Journalism from the University of Florida. During that time he was also the Chairman of the ABC News Advisory Board.

Tom’s also been the Vice President of News at WJLA in Washington, D.C., News Director at KTUL-TV in Tulsa, Oklahoma, Executive Producer at WSB-TV in Atlanta, Executive Producer at WGAL-TV in Lancaster, Pennsylvania and a news producer at WHP-TV in Harrisburg, PA. Tom began his journalism career in Harlingen, Texas, as a reporter at KGBT-TV.

During his career, Tom has been involved in the coverage of many of the nation’s top stories including Chicago’s on going gun violence, The Three Mile Island Nuclear accident, the capture of Panama Dictator Manuel Noriega, the trial of Wayne Williams convicted of two of Atlanta’s murdered and missing children; the Iran-Contra scandal; both Gulf Wars; both shuttle disasters; the flotilla exodus from Cuba, the Value Jet crash and about a dozen hurricanes—most recently Hurricane Irma in 2017.

Tom’s hard work over the years has garnered numerous awards, particularly in news investigations. His news teams have won four Alfred I. DuPont Awards, three for “Best Investigative Series” and one for WPLG’s Armed Enemies of Castro. The Peabody Award, Scott Newman Award, three Texas Headline Awards, the Ohio State Award and numerous Edward R. Murrow awards for Overall Excellence, Spot News and Continuing Coverage.

Tom currently serves as a member of the University of Florida’s College of Journalism’s Telecommunication Advisory Panel. Tom also served on the Professional Leadership Council at Florida International University’s School of Journalism. He also served as a member of the South Florida Leadership Committee of The Advertising Council during his tenure at WFOR.

Originally from Detroit, he spent most of his childhood in Bay Village, Ohio. He earned A.A.U All America honors at the University of Florida in Track and Field and is the former school record holder in the 400 meter hurdles. He lives the Park Shore area of Naples with his wife Gail, who is a former crime reporter for WPLG, WTVJ and WIOD radio.

Cost: $30 for PRSA, $38 Non-Members, $25 Students

Reservations must be made by Friday, Jan. 24, 2019

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Jan. 24. No cash is accepted at the door.

January 2020 Lunch-n-Learn