If you’ve ever wished for a crystal ball to help predict the success of your digital public relations campaigns – these FREE sites tools will help you analyze your material before you unleash it. Thank you to Janice Essick @JanEssick from BusinessWire for sharing these tips and more with the Gulf Coast Chapter of PRSA.

Headline Testers
Want higher open rates? You can search your headline ahead of time. Try these free sites to test out your headlines and see what’s resonating with online readers.


Multimedia Testers
We all know releases and posts that come with photos and videos get more views. Take this strategy to the next level and see if your brand fits into the latest trending media. This awesome site will keep you up to date and let you test out how likely your image is to grab attention.


Keyword Identification
Ready to try something new? Reach new audiences by hopping into trending conversations. Find out which key words are getting the most attention right now. Here are some free ways to search.


If you test out any of these free tools, let us know your feedback. What worked? What didn’t? Know of other free tools? Let us know.

By Catherine Bergerson, Gulf Coast PRSA incoming president and Director, Communications and Marketing at the Conservancy of Southwest Florida



Free Tools to Help Predict PR Success