Destination Communications During COVID-19 and What to Expect in the Coming Year

Tuesday, Feb. 23
Noon – 1 p.m.

  • Bruce Barone, Jr. – Executive Director, Fifth Avenue South Business Improvement District
  • Jack Wert – Executive Director/CEO, Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB)

Moderator: Clay W. Cone – Cone Communications Company

Cost: $10 PRSA members, $15 Future Members, Free to Students

To register CLICK HERE

Event Overview:

Naples is world-renowned for its extraordinary beaches, shopping and dining, and vacation experiences. Due to the COVID-19 pandemic, local leaders have had to rethink how to safely promote these resources in this new “virtual” world. Jack Wert, Executive Director/CEO Naples, Marco Island, Everglades Convention & Visitors Bureau and Bruce Barone, Jr., Executive Director for the Fifth Avenue South Business Improvement District, will share their insights via Zoom during PRSA’s Gulf Coast Chapter meeting on Tuesday, February 23 from Noon – 1 p.m.

During this virtual event, we will learn about the recent rebranding of Fifth Avenue South, encouraging local residents and their guests to “Rediscover the Avenue” post pandemic. We also will hear how Collier County is marketing itself to visitors around the world as a safe destination. Also, as we emerge from the global health crisis, what does the future hold for Naples and Collier County tourism? Guests will have the opportunity to ask questions.

Speaker Bios:

Bruce Barone, Jr.

Originally from Stamford Conn., Bruce Barone, Jr. has been a resident of Naples for nearly 20 years. He graduated from Florida Gulf Coast University with a focus on History and went on to earn a master’s degree in Architecture from the University of Miami.  Most recently attending Harvard’s School of Design Executive Education program to study Urban Retail Policy and Design. Mr. Barone has an extensive background in new media, public relations and design, with experience developing and deploying marketing and advertising campaigns on a regional and national level.

Jack Wert

Jack has dedicated over 25 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, first in Seminole County near Orlando and for the past 18 years in Collier County.

Jack holds the designation of Certified Destination Management Executive (FCDME) and Professional Destination Manager (PDM), Past Chair of  Destinations Florida and serves on their Nominating Committee. He has also served on the Visit Florida Board of Directors, is the Past Chairman of the Destinations International Accreditation Board and serves on the Destinations International Advocacy Committee.

In Southwest Florida, Jack serves on the Advisory Boards for the Florida Gulf Coast University Resort & Hospitality Management School and the Collier Chapter of the Florida Restaurant & Lodging Association.  He holds a Bachelor of Science degree in Marketing from Miami University in Oxford, Ohio.

February Lunch-N-Learn 2021