Accredited in Public Relations (APR)
Where your career in public relations takes you is based on individual drive, determination and diligence. All seasoned practitioners should consider earning the Accredited in Public Relations (APR) designation to prove you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.
What is APR?
APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, strategic perspective, and sound professional judgment
Who can pursue the APR?
Any PRSA member in good standing can take on the challenge of earning Accreditation. However, it is recommended that candidates have at least five years’ experience in the full-time practice or teaching of public relations and have earned either a bachelor’s degree in a communication-specific field (e.g., public relations, journalism, mass communication) or have equivalent work experience, which includes public relations principles, public relations writing, public relations campaigns, research, ethics and law and internship (practical experience under supervision).
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