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Share Your Thoughts on the Chapter

Dear PRSA Members & Friends:

“It isn’t what they say about you, it’s what they whisper,” said Errol Flynn.

Well, we would like to hear what you are whispering about the Gulf Coast Chapter of PRSA… so we are going to bribe you with free food. You were planning on eating lunch on Tuesday August 25th, right? Well come have lunch with us at the Hilton at 11:30 am.

Email your RSVP to ksaenz@neighborhoodamerica.com. Hope to see you there!

Sincerely,

Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter

August 25th – Free Lunch at the Hilton
Join your friends at PRSA for a free luncheon. We want to say thank you for your support and learn more about your expectations for the future. This is a casual conversation, so don’t be afraid to speak up.
This is open to both members and non-members.
AND there will be a nice door prize, courtesy of the Chapter. We have a newly updated media directory. We will do a drawing for 3 lucky winners to get a directory of local media contacts.

September (TBA) – Special luncheon at the Naples Daily News

Stay tuned for details!


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Does Traditional Media Still Matter?

Define the Role Traditional Media Plays in Your Communications Plan

Does Traditional Media Still Matter?
FREE Webinar, Thursday, August 13
3–4 p.m. EDT

With social media seemingly taking over the world, many public relations professionals are wondering if traditional media still matters to their PR strategy. Join the discussion to determine what role traditional media should play and whether it is still an effective way to build awareness and reach your target audience. Join Donald K. Wright, Ph.D., APR, Fellow PRSA, professor of public relations at Boston University, and Annie Jennings, CEO of Annie Jennings PR, as they discuss the value of traditional media.

  • Where traditional media fits in your overall strategy.
  • Techniques to maximize your campaign’s coverage using traditional media.
  • Tactics to build awareness using traditional media.

INSTRUCTOR

Donald Wright, Ph.D., APR, Fellow PRSA, is one of the world’s most published public relations scholars, with a solid footprint on the academic and practitioner sides of the public relations profession. Past recipient of the PRSA Outstanding Educator Award, Dr. Wright is a member of the board of trustees for the Arthur W. Page Society and the Institute for Public Relations.

Annie Jennings, CEO, Annie Jennings PR, is a national publicist specializing in promoting authors and experts to the media. She recently presented to The Harvard Club about top level strategies for communicating via the media, and was an invited guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors. She has organized numerous radio campaigns for leading publishing houses nationwide, and has booked radio interviews in major markets.

FREE WEBINAR, Thursday, August 13, 3–4 p.m. EDT
PRSA Members FREE/Nonmembers FREE

Register for “Does Traditional Media Still Matter” today!

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Join HARO-Help A Reporter Out

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Peter Shankman’s HARO, Help A Reporter Out, is a wonderful resource for any communications professional. If you haven’t joined already, it’s free and easy to do.

You sign up and receive three or so emails a day from Peter, all with reporters looking for sources.

I joined and my company has landed interviews as a result. No gimmicks. No spam.

Click here to learn how it works.

Best,
Kathy Saenz
Treasurer, PRSA Gulf Coast Chapter

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How Do You Rate As A Writer?

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A big thanks to those that joined us last week at our Gulf Coast Chapter PRSA meeting at Northern Trust, featuring a teleseminar by Communications Guru Ann Wylie, “Creating Snappy Sound Bites.”

Creating snappy sound bites is just one piece of the puzzle when it comes to writing dynamic news releases or testimonials, but are you approaching it the right way?

Click here to download the PDF handout from the presentation, which includes a writing self-assessment quiz.

Do you agree with what Ann has to say about sound bites, or do you prefer a different approach? Tell us what you think!

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New Gulf Coast PRSA Website

Dear PRSA Members & Friends:

It is a subtle change in domain name… But a big change in our new website. Check out www.gulfcoastprsa.org and let me know what you think.

As we continue to develop the site, we would love your contributions. If you have an article to recommend, email it to us below.

There is still room in our Thursday luncheon – Getting Snappy with Sound Bites. Email ksaenz@neighborhoodamerica.com with your RSVP. Hope to see you there!

Sincerely,

Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter