PRSA Holiday Mixer

The holiday season is fast approaching and with it comes that time of year to be thankful for all that we have in our community.

Even in these challenging economic times, we can be thankful for the pristine natural beauty of where we work and play and the many opportunities we have to enjoy the natural environment.

We also can be thankful for our many friends and family and the camaraderie of our fellow public relations professionals who all contribute greatly to the ambiance and success of our community.

I am personally thankful to my colleagues who have served with me on the PRSA Board of Directors this past year. The support that they have provided has been tremendous and appreciated.

In keeping with tradition, we will not have a luncheon program for the month of November. But we do have a wonderful evening in store on Wednesday, December 1st for our Holiday Mixer. Further details are listed below, and I hope to see you all there!

Best wishes for a happy and healthy holiday season!

Regards,

Clay W. Cone
President, PRSA Gulf Coast Chapter

December 1st – “PRSA Holiday Mixer”
This year’s PRSA Holiday Mixer will be held on Wednesday, December 1st at the luxurious Naples Bay Resort. This special evening promises to offer a selection of tasty hors d’ouevres, refreshing beverages, and of course, a chance to catch up with fellow PR professionals and friends while you enjoy dramatic views of the marina and, if the weather cooperates, a spectacular sunset at The Yacht Club overlooking the Gordon River and Naples Bay.

This private club is within Naples Bay Resort, home to Olio on the Bay, Bonefish Grill, and a variety of shops. You can also host events and parties, stay at The Hotel, enjoy tennis, special golfing opportunities and then there’s the Spa. Special thanks to PRSA Board Member and Past President Teresa Morgenstern for helping to organize this great event!

The cost is just $10 per person, so please be sure to bring your spouse or a friend!

Date: Wednesday, December 1st
Time: 5:00-7:00 p.m.
Location: Naples Bay Resort
1500 Tamiami Trail E. Naples, FL 34102

Interested in Joining the Board?

Here’s your chance!

The PRSA Gulf Coast Chapter is currently seeking nominations for its 2011 Board of Directors. We will have a number of opportunities available next year for you to show off your special skills and help our organization continue moving forward.

To submit a nomination, please contact Chapter President Clay W. Cone at cone3@earthlink.net.

Show Off Your Professional Presence

You only have one chance to make that lasting impression with your friends, colleagues and prospective clients. So it’s very important that you make the RIGHT impression when needed.

Our next program will help you do just that!

Representatives of the professional image consulting firm Image Matters will join us on Tuesday, October 26th at the Hilton Naples to teach you how to “Show Off Your Professional Presence.”

Want to RSVP? For your convenience, you can reserve a spot for you and your guests or pay with a credit card through our secure PayPal system. We still accept only cash and checks at the door.

Click on the link below to learn more about this month’s program and to register. We look forward to seeing you on Oct. 26th!

Register Now!

Regards,

Clay W. Cone
President, PRSA Gulf Coast Chapter

October 26 – “Show Off Your Professional Presence”
The Public Relations Society of America (PRSA), Gulf Coast Chapter will host an informative program titled, “Show Off Your Professional Presence” on Tuesday, October 26, 2010, at the Hilton Naples. The event begins at 11:30 a.m. with networking, then lunch and the presentation to follow promptly at noon.

Image Matters, professional image consultants, will teach you how to “Show Off Your Professional Presence.” Professional presence is that special quality that sets certain business people apart and creates power, credibility and a sense of competence. You can’t quite put your finger on it, but those who acquire Professional Presence command respect and are afforded a clear and distinct advantage in any business situation. First impressions can be effective or disastrous, but they are always lasting. It takes only seven seconds to create your first impression. This presentation will demonstrate how to maximize your first (and second and third) impressions.

The cost is $24 per person for PRSA members, $27 for non-profit organizations, $29 for non-members and $15 for students. Reservations must be made by Friday, October, 22, 2010.

Date: Tuesday, October 26th
Time: 11:30-1:30 p.m.
Location: Hilton Naples
5111 U.S. 41 N. Naples, FL 34103
RSVP HERE

Meet the Media at Our Annual Media Panel

Ever wonder why your prized press release never made it into the paper? What about the best way to pitch a news reporter? Or how about the structural changes now occurring in area newsrooms?

For answers to these and other pressing questions, please join us for our upcoming Southwest Florida news media panel.

This event is always one of our most popular programs of the year. We will feature eight representatives of the region’s leading print and broadcast publications. A new twist on this event will be our “speed dating” theme, which will help ensure that you have an opportunity for one-on-one time with each media representative.

Want to RSVP? For your convenience, you can reserve a spot for you and your guests or pay with a credit card through our secure PayPal system. We still accept only cash and checks at the door.

Click on the link below to learn more about this month’s program and to register. We look forward to seeing you on Sept. 28th!

Register Now!

Regards,

Clay W. Cone
President, PRSA Gulf Coast Chapter

September 28 – “Meet the Media”
The Public Relations Society of America (PRSA), Gulf Coast Chapter will host its annual Southwest Florida Media Panel presentation on Tuesday, September 28, 2010, at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the presentation to follow at 11:45 a.m. (please note the slightly earlier start time to ensure that we all have enough time to chat).

The program will feature several representatives of area print and broadcast media, including:

  • Phil Borchmann, Editor of Gulfshore Business
  • Jean Gruss, Lee-Collier Editor for Gulf Coast Business Review
  • Len Jennings, News Anchor for ABC-7
  • Shelley Lund, Publisher of Naples Florida Weekly
  • Candace Rotolo, Editor of eBella magazine
  • Amy Tardif, WGCU Public Media
  • Amy Wegman, News Anchor for FOX 4
  • Steve McQuilkin, Business Editor of the News-Press

The cost is $24 per person for PRSA members, $27 for non-profit organizations, $29 for non-members and $15 for students. Reservations must be made by Friday, September 24, 2010.

Date: Tuesday, September 28
Time: 11:30-1:30 p.m.
Location: Hilton Naples, 5111 Tamiami Trail N. Naples, FL 34103
RSVP HERE

Would You Like to Attend Our October Luncheon for Free?

Well, now is your chance!

Throughout the month of September, we will be accepting topic ideas from our Facebook and LinkedIn followers for future Gulf Coast Chapter programs. For example, in the past we have hosted programs with topics such as: “Strategic PR in a Lightspeed Environment,” “Oil Spill in the Gulf – Crisis Communications,” and “Tips for Taking and Submitting Great Photos.”

Once all entries have been received by the deadline of Friday, September 24th, the Gulf Coast Chapter Board of Directors will deliberate and select the ideas that are the best and brightest. The winner(s) will be announced at our September 28th Annual Media Panel at the Hilton Naples, as well as on our Facebook and LinkedIn pages. The winner(s) will be awarded complimentary admission to our upcoming October luncheon program.

Are you ready to enter your idea(s)? Following are some simple guidelines:

  1. To submit, post your idea(s) on our Facebook fan page or under the Discussion “Would You Like to Attend Our October Luncheon for Free?” on our LinkedIn group page.
  2. Get creative! Bonus points will be awarded to those who not only submit a program topic idea, but also come up with a catchy title for the program and/or a brief description of the program.
  3. You may submit as many ideas as you’d like until the deadline on Friday, September 24th, 2010. No entries submitted beyond the deadline will be considered.
  4. Please keep in mind that all selected program ideas may or may not be used by the Gulf Coast Chapter of PRSA as topics for future chapter programs.

If you have any questions regarding this contest, please contact Jennifer Medeiros, Social Media Chair for the Gulf Coast Chapter.

Have fun, and good luck!

2010-2011 Southwest Florida Media Directory Available for Purchase

The most comprehensive media directory in Southwest Florida is now available for purchase from the Gulf Coast Chapter of PRSA!

Reflecting current and accurate contact information for local print, radio, and television outlets, the 2010-2011 media directory is the perfect compliment to any Southwest Florida professional’s tool kit!

Cost:

  • $50 PRSA Members
  • $75 Non-Members

To purchase, email Kathy Saenz at ksaenz@ingagenetworks.com. Once payment has been received, the directory will be emailed to the desired email address.

Online Registration Now Available for Chapter Programs

For your convenience, we will now be handling RSVP’s for all future chapter programs via online registration.

To register for our upcoming program on August 24th, “Print Production 101,” please click here to access the online registration. If you experience any problems or have any questions regarding this new method of registration, please contact Kathy Saenz at ksaenz@ingagenetworks.com.

We look forward to seeing you on the 24th!

Print Production 101 & Quick Start 2010

Ah, summertime when the living is easy! Hopefully, you are able to use our traditional off season to spend more time with close friends and family and relax at the beach or up in the cool North!

In that easygoing spirit, there is no luncheon program scheduled for July. But your Gulf Coast PRSA Board of Directors is still working diligently on providing the kinds of value-added programs that you want and need to be effective public relations practitioners. For our next program, on August 24th, we will hear from two local print experts on how to get the most bang for your buck, among other important printing tips. I would also encourage you to attend the Quick Start Conference in Orlando in August. This conference will further your knowledge as a PR professional and help you become an industry leader.

I hope you have a great summer (it will be over before you know it)! We look forward to seeing you at our next program.

Sincerely,

Clay W. Cone
President, PRSA Gulf Coast Chapter

August 24 – “Print Production 101”
The program will feature Tim Philbrook, owner of Print and Copy Center, and Blase Ciabaton, Vice President of Sales and Marketing at Naples PrintSource. Philbrook and Ciabaton have vast experience in the printing industry and will provide tips on bleeds, colors, formatting, photo DPI, paper weights and bulk mail as well as variable data and graphics, personalized URLs and Quick Response Codes. The cost is $24 per person for PRSA members, $29 for non-members, $27 for non-profits and $15 for students.

Date: Tuesday, August 24
Time: 11:30-1:30 p.m.
Location: Hilton Naples, 5111 Tamiami Trail N. Naples, FL 34103
RSVP HERE

August 27-28 – “Quick Start 2010”
Ready to be a leader? Then don’t miss Quick Start 2010, the conference created for current and future PRSA leaders. Learn best practices, network with other industry leaders throughout the state and leave with energy and inspiration to take your chapter – and the public relations profession – to the next level. Five members in each Sunshine District Chapter have the opportunity to attend this conference for free and once the five slots are filled, additional members are welcome to attend for $75.

Date: Friday, August 27-Saturday, August 28
Location: Sheraton Orlando Downtown Hotel, 400 West Livingston Street Orlando, FL 32801
RSVP: Heather Morgan Heather.Morgan@chsfl.org or Georgina Gonzalez-Robiou at GeorginaG@baptisthealth.net

Tips for Taking and Submitting Great Photos

Details for our upcoming luncheon on June 22nd are listed below for your reference. I hope that you won’t miss out on this educational program featuring Frank Berna, of Ritz Camera, and Jay Schlichter, Community Editor for the Naples Daily News!

As always, thank you for your support of PRSA!

Sincerely,

Clay W. Cone
President, PRSA Gulf Coast Chapter

June 22 – “Tips for Taking and Submitting Great Photos”
The program will feature Frank Berna, of Ritz Camera, and Jay Schlichter, Community Editor for the Naples Daily News. Berna will present tips for taking top-notch photographs, including lighting and composition and how to size properly for submitting to publications. Schlichter will discuss the types of photographs that news editors are looking for and will offer guidelines for getting your photos published in the newspaper. The cost is $24 per person for PRSA members, $29 for non-members, $27 for non-profits and $15 for students.

Date: Tuesday, June 22
Time: 11:30-1:30 p.m.
Location: Hilton Naples, 5111 Tamiami Trail N. Naples, FL 34103
RSVP: ksaenz@ingagenetworks.com
Reservations must be made by Friday, June 18, 2010

Oil Spill in the Gulf – Crisis Communications

With oil drilling activities taking place in the Gulf of Mexico for decades, it was not a matter of if but when a major spill would occur. Now that a massive spill has happened, how are county officials communicating clean up efforts with the general public?

Our next luncheon presentation on May 25th will feature a panel discussion featuring local emergency management officials and tourism industry representatives who will give us an update on the oil rig explosion and massive spill and discuss how they have been implementing their crisis communications plans.

Further details are listed below for your reference. I hope that you won’t miss out on what promises to be an informative program!

As always, thank you for your support of PRSA!

Sincerely,

Clay W. Cone
President, PRSA Gulf Coast Chapter

May 25 – “Oil Spill in the Gulf – Crisis Communications”
The program will feature a panel discussion with Dan Summers, Director of the Collier County Bureau of Emergency Services; JoNell Modys, Public Relations and Communications Manager for the Naples, Marco Island, Everglades CVB; and Bob Pfeffer, Director of Sales and Marketing for the Marco Island Marriott Beach Resort. The speakers will provide an update on the epic Gulf of Mexico oil spill and highlight how they are implementing their plans for communicating the crisis with the general public. The cost is $24 per person for PRSA members, $29 for non-members, $27 for non-profits and $15 for students.

Date: Tuesday, May 25
Time: 11:30-1:30 p.m.
Location: Hilton Naples, 5111 Tamiami Trail N. Naples, FL 34103
RSVP: Email Kathy Saenz at ksaenz@ingagenetworks.com
Reservations must be made by Friday, May 21, 2010