April 2018 President’s Message

Thinking about your professional development or tools to help you in your daily job? PRSA Resources may be your answer.
If you haven’t spent any time on the Public Relations Society of America website in the first quarter of 2018, maybe it is time you took a tour.
With one quick venture to the site, I found a resource called Content Connection. It provides the latest trends, articles and research for the communications professional including these categories of topics: Content marketing, Insights, Crisis Management, Leadership, Data & Measurement.
I also found two interesting articles: “Unbeatable Media Relations Pitches”, and “Content Marketing for PR Pros Is Not That Scary” which could help any of one us in our current and future roles.
In addition, consider registering for one of the upcoming conferences. From July 12-14, The Sunshine District of PRSA (all of Florida) will once again host a learning and networking opportunity, this year in Jupiter, Florida. CLICK HERE
The PRSA International Conference is in Austin, Texas this year. If you haven’t attended in the past, perhaps this is your year to expand your knowledge and enjoy a little Texas barbecue. CLICK HERE
Of course, we look forward to seeing you at our monthly educational lunch & learns. See this newsletter or our website for more information about the April 24 program about how you can prepare yourself or your team members for media interviews.
Please let us know if there are topics of interest for future programs. Also, let me know if part of your professional development plan is to become more involved in a local organization. We’re also looking for committee members and future board members.
Best wishes,
Niccole Howard
President, 2018 Gulf Coast Chapter of PRSA

April 2018 Lunch-N-Learn: You & Your Business. AS SEEN ON TV!

This month, Frank Cipolla will present, ” You & Your Business. AS SEEN ON TV!” Frank will discuss how to get you and your company on local and national radio and TV using the free media. Frank will provide invaluable information to help brand you the ‘expert’ in your industry. This short presentation will also provide tips on engaging the local and national media and improving your on camera performance.
A 40-year radio and TV news broadcaster who was seen and heard in and around NYC and nationally, Frank began his on-air career at several small radio stations in New Jersey. In the mid 1980’s Frank was hired as the anchor for ‘Soupy Sales Radio Show’ on WNBC-AM in NYC. There he worked with ‘Imus in the Morning’ and Howard Stern often filling in on the Imus Show. Later he worked as a reporter for the NBC Radio Network before moving into local TV news – first as host of ‘Staten Island Live’ and then as the co-host of the popular ‘Morning Edition’ on News 12 New Jersey. In 2001 he moved over to WWOR-TV Channel 9 in NYC where he worked as a reporter and anchor.
Frank most recently was heard nationally on the Wall Street Journal Radio Network. He is also the author of “It Shocked Even Us” a look all the funny behind the scenes stories from his many years in radio and TV. He is currently the owner of Contacts Media – a guest booking and media training company based in NY and Naples.

DATE: Tuesday, April 24, 2018
Vi Bentley Village, 850 Retreat Drive, Naples

11:30 a.m. – 12:00 p.m.  Networking
12:00 p.m. – 1:00 p.m.  Lunch and Presentation

$30  PRSA Members
$38  Non-Members
$25  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, April 20, 2018.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you.

March Lunch ‘N Learn returns to Hilton Naples

This month, our Lunch ‘N Learn returns to the Naples Hilton at 11:30 a.m., Tuesday, March 27.

Politics and news are inseparable. With political news coverage dominating the headlines more than ever before, the Gulf Coast Chapter of PRSA welcomes Washington D.C. communications veteran, Carolyn Tieger as the keynote speaker at the March 27 lunch and learn. Tieger is considered one of the top public affairs strategists in the country, especially when it comes to tough legislative issues, corporate and industry crises, litigation and issues management.

She will share her experiences and why she believes public affairs is the new public relations.

Cost: $30 for PRSA, $38
Non-Members, $25 Students
Reservations must be made by Friday, March 23, 2018.
*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, March 23. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

Director of Marketing and Communications – Collier Child Care Resources

  • Plan and execute all CCCR marketing and communications strategies
  • Design collateral and branding materials such as print and online ads, flyers, brochures, and impact reports
  • Website management and content development
  • Write press releases, proposals, impact reports and articles
  • Prepare and send mass mailing emails and e-newsletters
  • Create in-house marketing materials such as event programs, direct mail, and flyers
  • Manage multiple social media platforms, posting frequently
  • Serve as lead point person on media interactions


Bachelor’s Degree from an accredited institution of higher education

Three+ years of professional experience in marketing/communications preferred

Very strong written and oral communication skills

Tech-heavy position. Social media, graphic design and WordPress experience desired

Must be a self-starter who requires little or no supervision to meet goals


Bachelor’s Degree from an accredited institution of higher education

Three+ years of professional experience in marketing/communications preferred

Very strong written and oral communication skills

Tech-heavy position. Social media, graphic design and WordPress experience desired

Must be a self-starter who requires little or no supervision to meet goals


Competitive salary, comprehensive health benefits, flexible schedule, family-friendly workplace,

50% off child care, and much more!  Must be willing to pass a background screening and drug test.

Email your cover letter and resume to NiccoleH@collierchildcare.org


Upcoming PRSA opportunities

Chapter Impact Campaign

  • PRSA is kicking off its Chapter Impact Campaign this month, to support students of diverse backgrounds in their pursuit of careers in public relations and communications. By working together, PRSA, Chapters and the PRSA Foundation can make a significant impact on our profession by providing education and career opportunities to deserving students and building a diverse workforce.
  • PRSA is asking Chapters to share PRSA Foundation information and find creative ways to help support fundraising activities that benefit the PRSA Foundation.
  • A campaign toolkit for chapters, with background information and suggestions for different ways to participate, has been posted in the MyPRSA Chapter Leadership Community. Contact Beth-Ellen Keyes, the Foundation’s director of operations and programs, with questions.
  • Participating Chapters will receive a digital badge for their websites acknowledging their commitment to diversity and student support through their donation to the PRSA Foundation.

Membership Promotions

  • WELCOMEBACK18—waives the $35 reinstatement fee for anyone rejoining PRSA (more than six months of not being a member) at the $200 or $255 membership levels only. Valid through December 31, 2018.
  • JOINPRSA18—waives the $65 initiation fee for new members joining PRSA at the $200 or $255 membership levels only. Valid through December 31, 2018.
  • CHAPTERS18—provides a free chapter membership (up to $100) for new members joining at the $200 or $255 membership levels only. Valid March 1 – April 30, 2018. Please do not post the promo code or the graphics until March 1, as the code is not live until that date.
  • NEW! – Social media toolkit for CHAPTERS18 has been posted to a new community – Resources for PRSA Chapter Social Media Managers. Please encourage your social media volunteers to join this community.

Virtual Career Fair Coming Up

  • PRSA is hosting its second annual Virtual Career Fair April 18 from 1-4 p.m. ET.
  • Please share this with anyone you may know who would be interested in either attending as a jobseeker or exhibiting as a hiring employer.
  • More information at this link, or contact John Kesaris, PRSA’s corporate development and industry partnerships coordinator.

Chapter Event Promotional Opportunity

  • Let colleagues know what’s happening in your region and show prospective members that our chapters offer relevant activities for learning and connecting with other communication professionals. PRSA lists chapter events on prsa.org/learn under Chapter Events and also in the monthly “What’s Happening” email to all members.
  • Use this link to submit events, at least two months in advance.


Please let me know if I can help you with anything. And, contact PRSA Sr. VP of Membership Jay Starr at 212.460.0306 or jay.starr@prsa.org if you have questions about PRSA membership activities.

Director of Communications & Governmental Affairs – City of Marco Island

Director of Communications & Governmental Affairs
Salary Range: Salary: $92,300 up to $118,300 annually, dependent upon benefits selected.
Compensation will be based upon the level of experience.
Bargaining Unit: None
Position Status: Exempt, Full Time
Bachelor’s degree in Business Administration, Public Administration, Accounting, Public Policy, Political Science or a related field, or 5 years government experience or an equivalent. Knowledge of Legislative issues and/or experience working with lobbyists preferred or an equivalent combination of education, certification, training, and/or experience.
License/Certifications: Must possess and be able to maintain valid Florida Driver’s License.
Closing Date: February 16, 2018
Under the direction of the City Manager, this is a responsible management and administrative position directing and managing intergovernmental affairs, to include legislative, municipal and departmental services citywide, responsible for the oversight of assigned departments and offices, and leading the City in its legislative and community efforts. Acting as the City’s Public Information Officer (PIO), this position is responsible for maintaining a quality reputation for the City by communicating information regarding all aspects of City
government to a wide range of audiences including organizations, associations, employees, news media, industry
representatives, and other units of government. The position will work with a variety of City functions to
communicate the City’s strategic plan and policies, provide management of the news portion of the City’s website,
social media presence and other communication related items.
The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties
not listed herein if such functions are a logical assignment to the position as determined by the City Manager.
• Consults with the City Manager and senior management, and participates in the formulation of policy decisions regarding intergovernmental services, municipalities, outside agencies and departments within the City
2/3/2018 City of Marco Island, FL : Job Opportunities : Director of Communications & Governmental Affairs http://www.cityofmarcoisland.com/index.aspx?recordid=271&page=149 2/4
• This person is an ombudsman in communicating and dealing with citizens, multiple agencies, boards, and
municipalities both locally, statewide, and nationally
• Provides and assists in representation of City of Marco Island community wide, and including local, state and federal interests
• Serves as a liaison between members of the news media,  business/professional/civic groups, general public and city governmental officials in an effort to distribute information concerning activities and operations of the city
• Researches and coordinates local, state and federal legislative issues under the general guidance of the City Manager. Responsible for leading the Marco Island legislative issues team
• Oversees the development of long term strategic plans and annual operating performance plans within the assigned departments and offices, to establish outcome, goals and define clear program strategies for measuring performance of departments
• Plans, develops, organizes, implements and directs preparation of administrative reports and special projects as assigned, including presentations and speeches
• Gathers and analyzes data in preparation of grant applications, contracts, permits and press releases; and writes grants, tracks grant application City-wide, preparing summary reports
• Conducts research, analyzes data, develops recommendations and observations, and submits written and oral reports to the City Manager and the City Council on a variety of special assignments
• Performs Cost / Benefit Analyses and develops business, marketing, and strategic plans and other administrative reviews of assigned City departments, programs and functions
• Oversees the assigned departments and offices in preparation of business plans and performance objectives aligned with the strategic plan and with clear performance measures as well as performance benchmarks
• Meets regularly with the various department directors/managers under his/her supervision to discuss status of projects, programs, plans, resolve problems and related issues affecting the City
• Establishes and maintains effective and positive relationships with the community. Functions as a citizens’ ombudsman for issues resolution
• Attends advisory board meetings that pertain to assigned projects or departments 2/3/2018 City of Marco Island, FL : Job Opportunities : Director of Communications & Governmental Affairs
http://www.cityofmarcoisland.com/index.aspx?recordid=271&page=149 3/4
• Serves as liaison with the various individuals and user groups to provide information and direction on projects
• Coordinates the development of selected public information materials and programs such as PowerPoint presentations and speech preparation talking points. Travels throughout the City to conduct presentations to audiences of all ages for the purpose of providing education on the City
In addition to meeting the minimum qualifications listed below, an individual must be able to perform each of the established essential functions in order to perform this job successfully.
• Knowledge of governmental law and documents such as the City Charter, Code of Ordinances, and related policies and procedures
• Knowledge of statues, rules, regulations, principles and practices and procedures related to government and City.
• Knowledge of municipal government organization functions and activities, including election laws and procedures and records management requirements
• Knowledge, skill and application of social media platforms, particularly in using social media as a crisis communications platform
• Skill in adapting to a changing work environment, competing demands and ability to deal with frequent change, delays or unexpected events
• Advanced ability to operate a computer using Microsoft Office products (Word, Outlook, PowerPoint and Excel) and applicable financial and organizational software
• Ability to promote and represent the City to the public in a courteous, helpful, diplomatic and professional manner
• Ability to establish and maintain effective and cooperative working relationships with those contacted in the course of work
• Ability to provide exceptional internal and external customer service
• Ability to prioritize tasks and meet deadlines
• Ability to communicate effectively verbally and in writing
• Ability to deal effectively with the public
Bachelor’s degree in Business Administration, Public Administration, Accounting, Public Policy, Political Science or a related field, or 5 years government experience or an equivalent. Knowledge of Legislative issues and/or experience working with lobbyists preferred or an equivalent combination of education, certification, training, and/or experience. May be required to have or obtain formal industry certification(s) based on area of assignment.
2/3/2018 City of Marco Island, FL : Job Opportunities : Director of Communications & Governmental Affairs http://www.cityofmarcoisland.com/index.aspx?recordid=271&page=149 4/4
More Jobs »
Candidate is subject to interview(s), medical testing (including drug screening), and a comprehensive background investigation.
Please complete the following application. Download the application to your computer, complete the application, sign and return to City of Marco Island Human Resources.
Email completed application and resume to: lsanford@cityofmarcoisland.com
Or mail to:
City of Marco Island
Attention: Leslie Sanford
50 Bald Eagle Drive
Marco Island, Florida 34145-5011
Notice: Preference shall be given to eligible current city employees. All  vacancies are open until filled unless otherwise specified. The City of Marco Island is an Equal Opportunity Employer. Women, minorities, veterans,
and disabled persons are encouraged to apply. Please contact the Human Resources Department if you have any questions. Drug and Smoke-Free Workplace.

February panelists – the changing newsroom

The February Lunch N Learn will be held at 11:30 a.m., Tuesday, Feb. 27, at Tiburon Golf Club, 2620 Tiburon Drive in Naples. We will hear from a media Panel on how newsrooms are changing and evolving and public relation strategies to meet those changes. CLICK TO REGISTER

The panel will include:

Penny Fisher
Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers. Penny joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft. In college, she worked as a designer and editor for the Vincennes University Trailblazer and the Ball State Daily News. In February 2007, she traded the hills of Indiana for the beaches of Florida and joined the Naples Daily News as a lead designer and later associate editor of The Banner. Penny served as the managing editor for seven community publications and for the Naples Daily News before being named the top editor in November 2016. Penny is geeky about design, passionate about good story telling and over the top with organization. She enjoys shopping, traveling, cooking and spending time with her sportswriter husband and her two kids Audrey, 5 and Alec, 3.

Julie Glenn
Julie Glenn is the Interim News Director and host of WGCU’s Gulf Coast Live. She has been working in southwest Florida as a freelance writer since 2007, most recently as a regular columnist for the Naples Daily News. She began her broadcasting career in 1993 as a reporter/anchor/producer for a local CBS affiliate in Quincy, Illinois. After also working for the NBC affiliate, she decided to move to Parma, Italy where she earned her Master’s degree in communication from the University of Gastronomic Sciences. Her undergraduate degree in Mass Communication is from the University of Missouri at Kansas City.
Fluent in Italian, Julie has also worked with Italian wine companies creating and translating web content and marketing materials. Her work has been featured in international, national, and local magazines. She has served as president of the local chapter of Slow Food where she remains on the board. Her interests include cooking, traveling, and spending time with her family.

Darrel Lieze-Adams
Darrel Lieze-Adams serves as the Vice President of News for Waterman Broadcasting (NBC2 and ABC7). He has been with the station since 1997. During his tenure at Waterman Broadcasting the station has won four National RTNDA Edward R. Murrow’s for Investigative Reporting. Darrel says, “I believe investigative reporting is the foundation of a great news department.” The station has also won several Regional Awards including Best Station, Best Breaking News, Best Newscast and Best Reporting. The news staff has won many Florida Associated Press Awards too, including Best Overall, Best Newscast, Best Weathercast, Best Sports, Best Public Affairs, and Best Reporting.

Darrel currently serves on the ABC News Director Advisory Board. This is a select group of News Directors who give feed back to the network. He served as Board Chair from 2006-08. He has served on many local boards, including the founding board of the Southwest Florida Affiliate of Susan G. Komen Breast Cancer Foundation. He has also served on the Island Coast AIDS Network (ICAN) and Children’s Home Society boards. He is a 2003 Graduate of Lee County Emerging Leaders and one of Gulfshore Life’s 2008 Men of the Year.

Darrel came to Fort Myers from Minneapolis. He was the senior executive producer for KSTP-TV in the Twin Cities. A native of Motley, Minnesota, Darrel holds a degree in broadcast journalism and speech communication from St. Cloud State University. He grew up on a dairy farm in Central Minnesota. Darrel currently lives in Lee County and is the proud father of twin daughters.

January 2018 President’s Message

Happy New Year! I hope everyone enjoyed the holiday season and is recharged for 2018. The arrival of a new year marks a turning of the page in the PRSA Gulf Coast Chapter leadership, when one president hands the reins to a new one. Despite the natural inclination to look ahead, we cannot do so without looking back.
This time last year, past president Pam Fultz assumed her new Board role. The list of her accomplishments is lengthy but suffice to say, the chapter has greatly advanced under her guidance. My deepest thanks to Pam for setting this course and providing such inspiring leadership with her vision to Educate, Engage and Energize!
As the 2018 Gulf Coast Chapter President, I am honored to serve and to lead our board of incredibly talented business professionals. Although we represent various industries and specialties, we are all committed to professional excellence and recognize the need to emphasize the core values and the ethical practice of public relations. Having been a member of PRSA and participated in our Gulf Coast Chapter programs the last 8 years, I have greatly developed my professional skills and have made many meaningful connections. You have my commitment to continuing the legacy set forth by our former chapter leaders.
So, where do we take things from here? Well, it starts with maintaining the successful programs that have been embraced by our members and non-members alike. In the year ahead, we will offer a wide array of learning opportunities to enrich the educational and interactive experience for our members and guests. Our monthly professional development luncheons will remain at The Hilton Naples, with the exception of a couple of new venues that we will inform about in the near future so stay tuned!
I look forward to seeing you at our next luncheon on Tuesday, January 23rd, at The Naples Hilton, where our 2018 Board of Directors will be inducted by Collier County’s Sheriff, Kevin Rambosk. Please be sure to welcome our newest Board members: Alisa Marie Coccari, Margie Hapke, Catherine Bergerson and Reagan Terry.
On behalf of the board, we wanted to let you know that we appreciate the countless hours many of you have invested in our chapter. It is important that we maintain strong connections with each other and appreciate your service and feedback. Please feel free to reach out if you would like to get more involved or just to chat. Our successes are shared and should be celebrated! Here’s to an exciting year ahead!
Niccole Howard
President, Gulf Coast Chapter of PRSA

Ring in the New Year with Chief Stephanie Spell

Chief Stephanie Spell will be the featured speaker during the January Lunch-N-Learn, Jan. 23, at the Hilton Naples. Stephanie will share how the Collier County Sheriff’s Office social media team used wit and an informal writing tone to engage and calm a frazzled community before, during and after Hurricane Irma.
In addition to the team’s around the clock coverage, nightly “Reality Checks” summed up each day’s events, providing followers with all the information they needed in one crisp and conversational post.
After the storm passed, the team posted CCSO drone and Aviation Bureau video footage that provided followers with visuals that showed them where the damage was and – just as importantly – where it was not. The agency’s Facebook page had a reach of 2 million during the week of the storm, evidence that CCSO was a go-to source for reliable Irma-related news.

Click Here to Register

Chief Stephanie Spell heads the Community Engagement Department within the Collier County Sheriff’s Office. As a member of Sheriff Kevin Rambosk’s executive command staff, she provides leadership for several law enforcement bureaus, including Public Information and Media Relations, Crime Prevention, Planning and Research, Victim Advocate, Senior Services, Minority Affairs and Volunteers.
Chief Spell has been with the Collier County Sheriff’s Office since 1987. She is the co-author of the book “The People’s Commissioner Donna Fiala” (The Seymour Agency, 2017) and she was also named as one of the 2013 Women of Power by Florida Weekly. Chief Spell is an accomplished outdoorswoman who enjoys fly fishing, skeet shooting and adventure travel.