January 2019 President’s Message – Julie Predretti

Your local PRSA chapter will be turning 30 next year. The Gulf Coast Chapter, with a history of being about 50 members strong, is among the smaller chapters around the country. In Florida’s Sunshine District, our chapter is often referred to as the “boutique” chapter.

Well, we may be small, but we sure have been mighty. Since Judy Bricker served as our inaugural president in 2000, we’ve maintained a schedule of high-quality monthly programs and periodic social events. Recent media/social media panels and a program about nonprofit PR and donor communications drew more than 60 attendees. From time to time, nationally recognized speakers have joined us for workshops and seminars. Each year, one or two members complete the rigorous study program to earn their accreditation in PR. Several times, the chapter has provided a scholarship to send an FGCU student to the PRSA International Conference. So, what is next?

What do you need and want to grow personally and professionally? In this changing world of business, what can the Gulf Coast Chapter and the PRSA national organization do to help you develop skills to succeed in your current role and prepare for the next opportunity?

Soon, you’ll be receiving a short survey and perhaps you’ll also receive a phone call from one of our board members to gather ideas from you.

We want to be the organization that attracts and engages more local PR, marketing and communications professionals. When we better understand your needs and the needs of those who are not yet our members, we’ll be able to provide the tools—beyond lunch programs—to engage (and retain) current members and to attract new members.

The new (and expanded) board will be introduced to you at the January 22 Lunch & Learn. As has been our tradition, a formal installation ceremony and photo opp is planned for the enthusiastic team who will bring the Gulf Coast Chapter of PRSA into its 20th year!

Best wishes for a Happy, Healthy New Year!

Julie Pedretti, APR
President, 2019 Gulf Coast Chapter PRSA

January 2019 Lunch N Learn

Using Integrated Marketing Strategies to Attract and Engage Customers
Who should attend: Directors/managers/coordinators with responsibility for  marketing, PR, digital marketing, CRM, SEO, business development and business analytics; also agency owners and account managers.
Amit Arora, Director of Customer Relationship Management Strategy with Hertz, is a data-driven marketing executive with more than 14 years of global experience in building and executing marketing strategies. In the presentation, you will learn how Amit successfully managed diverse portfolios of both business-to-consumer (B2C) and business-to-business organizations (B2B) including Hertz, Sears Holdings Corporation, 3M and American Hotel Register.
Amit will address why integrated marketing is essential to most efficiently and effectively attract, engage, and retain customers and clients. He will include examples of proven strategies and tactics to achieve successful integrated marketing strategies (beyond “campaigns”) and will highlight examples of evolving platforms and analytical tools to establish goals and measure success.
About Hertz
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout the world. The Hertz Corporation is one of the largest worldwide rental companies, and the Hertz brand is one of the most recognized in the world. For more information about The Hertz Corporation, visit: www.hertz.com.
Networking begins at 11:30 am. Lunch and presentations
begin at noon. Lunch includes a chicken salad and dessert.
A vegetarian option is available.

November Lunch-N-Learn at the Conservancy

Year-end Giving & Stewardship

Tuesday, Nov. 27, 2018
11:30 a.m.
The Conservancy of SW Florida
Eaton Conservation Hall, 1495 Smith Preserve Way
CLICK HERE to register

Rob Moher
Effectively integrating Public Relations and Philanthropy for Nonprofit  Branding, Awareness and Fundraising through collaborative strategies and tactics, the Conservancy of Southwest Florida has demonstrated success in increasing awareness and raising significant funds–from events, to annual gifts to major and transformational gifts.
Join us as Conservancy CEO Rob Moher provides a real life case study of how nonprofits can increase their effectiveness and efficiency through cross-department planning and consistent messaging.
Networking begins at 11:30 am. Lunch and presentations
begin at noon. Lunch includes a chicken salad and dessert.
A vegetarian option is available.
About Rob Moher
Rob has more than 25 years of experience in local, regional and international conservation. The last 17 years have been in senior management positions with the Conservancy.
As Vice-President of Development and Marketing, Moher led strategic philanthropic initiatives and provided leadership support for the successful Conservancy “Saving Southwest Florida” Capital Campaign which raised $38.8 million toward the construction and renovation of the enhanced Conservancy Nature Center as well as funding for policy and science endowments.
Prior to joining the Conservancy, Moher served as Regional Director for Bahamas National Trust where he was responsible for protection, management and development of three national parks including coastal and marine parks. Prior to that, he served as a Research Officer for the International Development Research Center in Ottawa, Canada

October Lunch-N-Learn to feature Dr. Aysegul Timur

Public Relations Society of America|
11:30 am, Tuesday, Oct. 23, 2018
at Hilton Naples

CLICK HERE to register and reserve your seat!
The October speaker for the Gulf Coast PRSA Lunch-N-Learn will be Dr. Aysegul Timur of Hodges University, Senior Vice President of Academic Affairs and Dean of the Johnson School of Business. She will discuss the present and future growth of Collier County by demographic and economic indicators.
The luncheon will be held Tuesday, Oct. 23, at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.
Dr. Aysegul Timur joined Hodges University in 2000, and she currently serves as the senior vice president of academic affairs and dean of the Johnson School of Business.
Dedicated to educating aspiring business professionals, her areas of expertise include business policy and organizational development, quality control, statistics for strategic planning, health, and international economics.
Her career at Hodges has included serving in a variety of positions, including full professor of economics. She was promoted to senior vice president of academic affairs in 2017.
She holds memberships in Southwest Florida FutureMakers Coalition, WorkforceNow Research, Leadership Collier Foundation, Greater Naples Chamber of Commerce – Opportunity Naples and Steering Committee member, Uncommon Friends Foundation, PEAK Group, Seaside Bank Advisory Board, and The Journal of American Academy of Business Editorial Advisory Board. In addition, she is a member of the Southern Economic Association, International Health Economics Association, American Society of Health Economists, Naples Council on World Affairs, APEX Circle – Greater Fort Myers Chamber of Commerce, Lee County Horizon Councils Workforce Committee, and the Southwest Florida Regional Economic Development Alliance.
In her spare time, she enjoys contributing to the community by volunteering with Junior Achievement of SW Florida, Leadership Collier Alumni Association, Southwest Florida Council Boy Scouts of America Alligator District and Collier County Public Schools, and participating in chamber of commerce and other community organizations.

September Lunch-N-Learn: The Thin Line Between PR and Marketing

Public Relations Society of America
11:30 am, Tuesday, Sept. 25, 2018
at Hilton Naples
Speaker Teresa Araque, AVP Marketing/Public Information Officer for Hodges University, will discuss the thin line between public relations and marketing.
The luncheon will be held Tuesday, Sept. 25, at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.
Reserve your seat today.
CLICK HERE to register and reserve your seat!
Teresa M. Araque
AVP Marketing/Public Information Officer
Hodges University
As the AVP of Marketing and Public Information Officer for Hodges University, Teresa brings more than 20 years of public relations and marketing experience.
Teresa earned her Bachelor of Arts degree in Journalism with specialties in sports and feature writing from Ball State University, Muncie, Ind. She worked as a local reporter for the Naples Daily News and Bonita Banner, and then as a public relations expert for a local advertising agency, and a large corporation. In 2000 she launched WordPlay, Inc., a full-service public relations and marketing company. Prior to joining Hodges University in August, she was the Director of Communications and Public Information Officer for Florida SouthWestern State College.
Over the years, she has been involved with several non-profit and civic organizations, including as a founding member and past president of Public Relations Society of America (PRSA)/Gulf Coast Chapter, and as the public relations director for the Taste of Collier for 10 years. Currently, she is a board member for Sports Club, an after-school program. She was selected by Gulfshore Business magazine as a Top 40 Under 40 business professional.

2018 Ethics Month – September  

Every September PRSA observes Ethics Month. This year’s theme is:  PR Ethics Counsel:  Be Prepared. As your Chapter Ethics Officer, I am pleased to share with you some resources that PRSA is offering including webinars, twitter chats, podcasts and blogs.

For more information visit https://www.prsa.org/ethics/ or contact me at dheiser@avemarialaw.edu.

Donna C. Heiser, APR, CRFE
Ethics Officer and Past President -PRSA
Chief Advancement & External Affairs Officer
Ave Maria School of Law

Below are some tools you can use to add to your ethics preparedness toolbox:

If You Have Five Minutes

Read a blog post on PRSAY.prsa.org. There will be posts about ethics throughout September:

  • Week 1: “Ethics and You: Leading the Way,” with Kirk Hazlett, APR, Fellow PRSA
  • Week 2: “Personal Ethics Assessment,” with Bob Frause, APR, Fellow PRSA
    • Are you living what you ethically advised?
    • What is a good “Ethical life?” Where are the areas you are not willing to differ from your personal code of ethics?
  • Week 3: “Ethical Decision-Making Models,” with Kathy Fitzpatrick, J.D.  and Diana Session (two separate blogs)
  • Week 4: “Building Relationships and Credibility as an Ethics Counselor,” with Marlene Neill, Ph.D., APR

Read an article:

If You Have 10-15 Minutes

Review presentation slides and watch a video:

The March 28 PRSA Richmond luncheon “Ethical Breaches” featured communication and marketing thought leader, consultant and educator Jacqueline Strayer. Download (PDF) her presentation slides or, if you are a PRSA Richmond member, log-in to the PRSA Richmond website to download the presentation. One of the last slides has a link to an NPR story and video highlighting a speech given at a U.S. Air Force Academy prep school following a 2017 incident involving racism on campus.

If You Have an Hour

Participate in a live webinar Sept. 13 at 3 p.m.: How to Prepare a Personal Crisis Plan with Debra L. Bethard-Caplick, APR and Bobbi J. Simmons, APR. PR practitioners must sometimes make tough decisions when faced with job-related dilemmas. How do you call out unethical or even unlawful behavior on the part of employer or client without damaging your own career at the same time?

By the end of this webinar, participants will be able to:

  • Create a crisis preparedness plan
  • Recognize key situations that require advance preparation to preserve a person’s reputation
  • Vet future career opportunities based on adherence to the PRSA Code of Ethics
  • Handle the aftermath of an ethics-based career crisis you didn’t create.

Participate in a nationwide Twitter chat about ethics. (Use the hashtag #EthicsMonth and tag @PRSARVA in your posts to let everyone know you are a member of the PRSA Richmond Chapter)

  • Sept. 4 at 8 p.m.: Ethics Counsel Today: No Boundaries: Moderated by Kirk Hazlett, APR, Fellow PRSA, with Ella Minty Member of the Board of Directors, Chartered Institute of Public Relations (CIPR) and Co-Chair CIPR Energy Leadership Platform. Join PRSA and public relations colleagues around the world as we examine and discuss the ways in which…and the reasons why…communicators today have to be ever mindful of varying perceptions of what constitutes ethical practice. Ella Minty is a London-based management consultant specializing in risk and reputation management.  University lecturer, public speaker and published author, Ella has almost 20 years’ experience working for international governments, institutions and multinational businesses with a focus on investment markets, lender organizations, national and international media, and non-governmental organizations.
  • Sept. 18 at 8 p.m.: PR Ethics Curriculum: Hosted by the PRSA Educators Academy/ Association for Education in Journalism and Mass Communication (AEJMC) PR Division & AEJMC Media Ethics Division and featuring BEPS Member Marlene S. Neill, PhD, APR. Dr. Neill is an assistant professor at Baylor University and teaches courses in public relations and advertising. She has published a book and 17 articles in journals such as Journal of Media Ethics, Public Relations Review, Journal of Advertising Education and Journal of Communication Management.

Watch an on-demand webinar:

  • Incorporating Ethics in the Public Relations Classroom: Tips, tools and resources for communications educators (available until Sept. 14): For those who are training the next generation of communicators, you should catch this webinar before it is no longer available. In this webinar, three leading public relations scholars discuss how they incorporate ethical topics into their public relations classes. They offer teaching techniques and resources that can help increase meaningful classroom discussions about ethical issues.
  • The Ethical Expectations of Leadership (available until Sept. 19): Leaders and especially those who advise and counsel them must recognize the ethical expectations of everyone inside and outside the organization. Failure to meet these expectations has palpable negative consequences. This program discusses the expectations and the consequences of failure to meet those expectations. 

August 28 Lunch N Learn – Sports Marketing in Collier County

Sports Marketing in Collier County Leveraging the CVB

How did Collier County become the nation’s pickleball epicenter? And how can Public Relations professionals leverage the Naples, Marco Island, Everglades, Convention & Visitors Bureau to enhance your outreach objectives?

Join the August 28 PRSA Gulf Coast Chapter’s lunch and learn where we will hear from Speakers Jack Wert, Executive Director and JoNell Modys, PR Director of the Naples, Marco Island, Everglades, Convention & Visitors Bureau.

The two will lead an informative presentation about the exciting plans for sports in Collier County, including landing the national Pickleball tournament. Also they will provide practical tips and fresh resources you can use today to enhance your PR and Marketing plans.

The luncheon will be held Tuesday, August 28 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.

CLICK HERE to reserve your seat today.

Jack W. Wert
Executive Director
Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB)

Jack has dedicated over 25 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, first in Seminole County near Orlando and for the past 14 years in Collier County.

Jack holds the designation of Certified Destination Management Executive (FCDME) and Professional Destination Manager (PDM) and is Past Chair of the Florida CVB Association and serves on their Nominating Committee. He has also served on the Visit Florida Board of Directors, is the Immediate Past Chairman of the Destination Marketing Association Accreditation Board (DMAP) and serves on the DMAI Advocacy Committee.

In Southwest Florida, Jack serves on the Advisory Boards for the Florida Gulf Coast University Resort & Hospitality Management School, the United Arts Council of Collier County and the Collier County Lodging and Tourism Alliance.  He holds a Bachelor of Science degree in Marketing from Miami University in Oxford, Ohio.


JoNell Modys
Public Relations Manager
Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) 

JoNell has been with the Naples, Marco Island, Everglades Convention and Visitors Bureau for seventeen years – fifteen of those years in-house and two as the public relations director for the bureau’s previous marketing agency. She handles travel and tourism public relations and communications, working closely with travel writers, editors from around the country and the world to publicize the area as a premiere vacation and business travel destination, and with the bureau to ensure the quality of all of its promotional materials.

She has specialized in travel and tourism public relations since 1997, when she went to work as the public relations manger for Cunard Line shortly after their move to Miami. She has worked for several agencies specializing in luxury travel clients. Her past client experience includes work for the Mandarin Oriental Hotel in Miami; the Loews Miami Beach Hotel; the Connoisseurs Scotland group of luxury properties, The Moorings yacht charters and more.

Prior to working in marketing and public relations, JoNell was a broadcast journalist and producer. She has worked on the air in radio and television in Honolulu and Orlando and for the Computer Chronicles show on PBS. Her interactive media credits include her role as assistant producer on the Pocahontas Storybook interactive CD from Disney Interactive.

Communications and Public Information Officer: FSSC

Florida Southwestern State College is seeking a Director of Communications and Public Information to serve as the official public information spokesperson of the College and is responsible for communicating the strategic actions and priorities of the College. This position develops and implements strategic communications initiatives for the College and its programs, resulting in increased understanding and support of Florida SouthWestern’s mission and deeper engagement with key constituents.

The Director reports to the Vice President for Economic Development and External Affairs and works closely with College leadership ensuring the strategic action communication goals are met. Effectively translates the executive vision of the College across all mediums ensuring the consistent communications of the College’s message and brand. This is an administrator on annual contract position.

For more information CLICK HERE

Ave Maria University seeks Marketing/Communications Manager

Job Title
Marketing and Communications Manager

Ave Maria University, Ave Maria, FL, is accepting applications for the position of Marketing and Communications Manager.

Administrator Level
Reports to the Director of Marketing and Communications

Salary range: $40-50k, Full Time Regular, Benefit Eligible

Position Summary
The Marketing & Communications Manager is responsible for supporting a wide variety of University communication needs across several media platforms to expand brand engagement across internal and external stakeholders. This position will support work to strengthen the University’s brand identity and expand awareness through execution of our marketing strategy. The role requires strong marketing knowledge and project management skills to ensure communication goals are clearly defined, resources are appropriately assigned, timely execution occurs and outcomes are measured for continuing optimization.

Essential job functions:
-Work across University departments to coordinate and implement communication projects
-Monitor and support coordination of messaging by all units of the University, including marketing, advancement, student life, academic affairs, admissions and athletics to ensure consistency and quality
-Support the creation, writing, editing and publishing of high-quality content for various University media platforms
-Monitor and contribute to the University’s social media accounts and print communications
-Serve as liaison to the media and support creation and distribution of University press releases
-Support production of two annual issues of the University’s magazine and liaison with internal content providers and outside vendors responsible for design and publication
-Support planning and production of other University publications as needed
-Other duties as assigned by the Director of Marketing and Communications

Education, experience and other requirements:
-Commitment to the Catholic identity and culture of the University
-Bachelor’s degree with a major in a related field and a minimum of two years’ work experience in a marketing and/or communications related position
-High level of understanding and skill in the use of websites and social media, including Facebook, Twitter, Snapchat and Instagram
-Understanding of advertising creative and media concepts for print, broadcast and online media
-Understanding of targeted messaging techniques and delivery points along the customer journey
-Ability to exercise discretion and good judgment in the representation of the University
-Appropriate temperament to interact with a variety of audiences in a tactful, agreeable and professional manner
-Possess strong writing, editing, and proofreading skills
-Ability to manage projects on time and within budget
-Ability to manage staff and external resources as assigned

Pre-Employment Requirements
This position requires successful completion of a background check.
To Apply: Please submit your resume, cover letter addressed to the attention of Director of Marketing and Communications, and a list of references with contact information, by clicking on or copying and pasting this URL link in to your web browser, completing the online application form and uploading the requested documents: CLICK HERE

Social Media Policies, Practices and the 1st Amendment: Legal Advice for PR Professionals

Back by popular demand! Join the June 26th PRSA Gulf Coast Chapter’s lunch and learn where we will hear from attorney John Miller with Henderson, Franklin, Starnes & Holt about social media policies for your organization.

Miller will lead a presentation to guide public relations professionals addressing issues such as: Are social media posts considered “free speech?” Can an employer legally examine a candidate’s social media presence as part of the recruitment process? When can an employer legally terminate an employee for their online behavior? Where is the line with social media and the first amendment?

Miller will share examples of the most critical and valuable best practices in public relations in order to be proactive with legal issues guidelines when it comes to online activities.

The luncheon will be held Tuesday, June 26 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.

CLICK HERE to reserve your seat today.