August 2017 Lunch N Learn – Best Practices and Practical Ideas for Your Clients, Businesses and Organizations

Naples Daily News and PRSA Present a Social Media Panel:

Current Best Practices and Practical Ideas for Your Clients, Businesses and Organizations

 

In partnership with the Naples Press Club and the Association of Fundraising Professionals

NPC and AFP members may register at the PRSA member rate of $30.00

 

Date:               Tuesday, August 22, 2017

Location:        Naples Hilton

11:30 a.m.       Registration and networking

11:55 a.m.       Welcome: Pam Fultz, President, Gulf Coast Chapter of PRSA

Sponsor Remarks: Bill Barker, President, Naples Daily News

Lunch

12:15 p.m.       Introduction of Emcee: Rachel Pierce, NBC-2

Introduction of Panelists (see below)

Q&A

1:10 p.m.         Adjourn

Cost:
$30 PRSA Members
$38 Non-Members
$25 Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, August 18, 2017. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.

Click Here to Register

 

Social Media Experts/Panelists

Name Organization Area of Focus
  Catherine Bergerson

 

Director of Communication and Marketing

Conservancy of SW Florida

Nonprofit best practices
  Jigsha Desai Digital Director

Naples Daily News

Media tools
  Georgia Beasley Director of TopicPulse Strategic Initiatives

Futuri Media

Media tools
  Matt Bernaoldo Director of Digital

NBC-2

24/7 online news/story posting and monitoring
  John Miller Attorney at Law

Henderson, Franklin, Starnes & Holt

Legal aspects

Gary Meo guest speaker for June 20 meeting

For our June meeting, Gary Meo discuss media tracking and research, specifically how audience tracking and measurement options assist companies in understanding consumers.

Meo will also address methods to engage with audience members, utilizing media across all platforms, including television, online, mobile and emerging.

DATE:
Tuesday, June 27, 2017
Naples Hilton, 5111 Tamiami Trail North, Naples

Schedule:
11:30 a.m. – 12:00 p.m. Networking
12:00 p.m. – 1:00 p.m. Lunch and Presentation

Cost:
$27 PRSA Members
$35 Non-Members
$20 Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, June 23, 2017. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.

To Register – Click Here

Gary leads the division of Nielsen Scarborough that provides the sales and service of the company’s local-insights products for over 150 major metropolitan daily newspapers, alternative newsweeklies, magazines and digital companies nationwide.
Before joining Scarborough in 1995, Gary held marketing and research positions at Time Inc., People Weekly, LA WEEKLY, the Los Angeles Times and Hispanic Magazine.
Gary earned a BA degree from the State University of New York at Binghamton and is a graduate of the Executive Program in Management at UCLA’s John E. Anderson Graduate School of Business.

Presentation Material Below:

 

Marketing and Communications Specialist Position Description

Employer Information

Company Name:  Soukup Strategic Solutions, Inc.

Company Web Site:  http://www.SoukupStrategicSolutions.com

About Our Organization:  The mission of Soukup Strategic Solutions is to provide nonprofit organizations with practical support and strategies that will help them succeed in fulfilling their missions.

Job Location:  Work will be performed primarily at the Company office. Meetings will be required at client offices and other locations throughout the Southwest Florida community. Some travel outside of Southwest Florida is required.

Time Commitment: This is a full-time position of 40-hours per week. Some evening and weekend hours will be required to fulfill client needs.

Salary Range: $35,000 – $50,000 per year

Purpose: Responsible for planning, developing and coordinating the Company’s communication, marketing and public relations activities. Manage communication, marketing and public relations projects for clients.

Job Tasks:

Online Marketing and Communication

  • Assist Company and clients in establishing and growing a following on their social media accounts, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube and Google+
  • Research content, share images and write posts for Company and clients on their social media accounts
  • Set goals for increasing social media presence for Company and clients; track and report progress using analytics
  • Establish and manage CRM system for Company and / donor management systems for clients
  • Develop and manage targeted e-marketing lists for Company and clients
  • Design e-marketing templates for Company and clients
  • Sync online marketing programs with contact management systems for Company and clients
  • Design and disseminate online marketing and communication materials for Company and clients (to specifically include researching content, creating ads and writing stories for e-newsletters, blogs, etc.)
  • Track and report response to online marketing methods
  • Manage website content for Company and clients, and ensure integration with CRM, social media other online marketing methods
  • Work with website developer to create new websites
  • Track and report website interactions using analytics
  • Other duties in support of online marketing and communications

Media Relations

  • Prepare press releases for Company and clients and submit to supervisor for approval
  • Distribute approved press releases to media contacts
  • Manage the production and distribution of advertisements and PSA’s (for print, radio and television) for Company and clients
  • Update media contact lists for Company and clients
  • Follow up with media contacts by phone and email
  • Coordinate with other public relations, marketing and graphic design professionals on behalf of Company and clients
  • Other duties in support of media relations

Graphic Design and Publication Production

  • Prepare brochures, programs, banners and other materials as needed using

Adobe InDesign, Photoshop and Illustrator

  • Create and edit graphics as needed for use on websites, eNewsletters, PowerPoints, etc.
  • Lead and coordinate projects with other graphic design professionals and graphic design intern

Brand Development

  • Assist the President in fine-tuning the Company’s brand
  • Assist clients in developing their unique brands
  • Promote brand recognition through development and distribution of collateral materials for Company and clients
  • Coordinate with other marketing and graphic design professionals on behalf of Company and clients
  • Other duties in support of branding

Event Planning and Support

  • Coordinate venue, menus, presenters, AV setup and other event logistics
  • Create Programs/Save the Dates, Sponsor packets and epromotions
  • Assist with guest lists, seating charts, and name tags
  • Assist with day of event set-up, registration process, and other support as needed
  • Ensure event follow up occurs, taking the lead in issuing thank you letters, emails, phone calls and selection and publication of event photos

General

  • Meet with supervisor
  • Communicate with clients, vendors and Company employees by phone, email and in person
  • Research information for use in communications
  • Prepare reports on work activities and progress toward company objectives
  • Keep track of and report time on Company timesheet
  • Collaborate with other Company employees and interns
  • Participate in professional associations in marketing, communication, and/or public relations
  • Stay informed on the latest developments within the marketing, communication, and public relations fields
  • Other general duties in support of the Company’s marketing and communication strategies

Work Context

  • Requires remaining stationary for periods of up to four hours
  • Requires telephone conversations
  • Requires interfacing with a computer
  • Requires use of electronic mail
  • Requires writing letters, memos, articles and reports
  • Requires face-to-face discussions with individuals or teams
  • Requires work with others in a group or team
  • Requires work with external customers or the public
  • Requires being exact or highly accurate
  • Mistakes are not easily correctable and have serious consequences
  • Requires meeting strict deadlines
  • Opportunity to make decisions without supervision
  • Requires making decisions that impact the results of co-workers, clients or the company
  • Includes traveling to various locations on and off campus
  • Requires working indoors in environmentally controlled conditions
  • Includes responsibility for work outcomes and results

Education and Experience

Education:  

  • Bachelor’s Degree required (degree in Marketing, Communications, Public Relations or Journalism preferred)

Experience:

  • Experience in marketing, graphic design/publication layout, nonprofit or corporate communications and public relations required (at least three years)

Specific Knowledge / Skills Required:

  • Customer service
  • English language and grammar
  • Excellent written and oral communication skills
  • Proficiency in MS Word, Power Point
  • Online marketing, including use of email marketing and CRM’s
  • Website content management
  • Social media: LinkedIn, Facebook, Twitter, Instagram, YouTube, Google+; use of automation technology and analytics

Specific Knowledge / Skills Preferred:

  • Adobe Creative Cloud: InDesign/Photoshop/Illustrator
  • MS Office: Excel, Publisher, Outlook, PowerPoint
  • Constant Contact
  • DonorPefect
  • WordPress, HTML
  • Knowledge and skills to implement all aspects of PESO model

To apply for this position, please send a cover letter, resume, graphic and writing samples, and three references to erika@soukupstrategicsolutions.com

Florida Public Relations Association Media Breakfast

Our sister organization in Ft. Myers will be hosting their annual Media Breakfast.

This year’s theme, “The 2017 Playbook: Media Relations in an Evolving Market” will bring together media experts from across platforms to discuss how the media market has been impacted by politics, the economy, technology, demographics and more.

Join your fellow professionals for a morning of networking and insight with some of SWFL’s most influential newspeople – and this year, get one-on-one “speed dating” opportunities with our panelists too!

The Media Breakfast will also include networking opportunities and prizes including local media advertising valued in the thousands.

May 2017 Lunch N Learn with Stephen Dupont

This month we welcome back Stephen Dupont, vice president of public relations and branded content with Minneapolis firm Pocket Hercules. Stephen returns to explain why marketing and communications professionals need to re-connect with their customers (and other stakeholders such as employees, vendors or investors) through real conversations. Based on his recent cover story for Chief Content Officer magazine, Dupont will offer practical tips on how to reinvigorate stale content marketing programs with real conversations and add the type of context that can make your content more relevant, authentic — and worth sharing.

About Stephen Dupont: Stephen Dupont, APR, is VP of Public Relations and Branded Content for Pocket Hercules (www.pockethercules.com), a brand marketing firm based in Minneapolis. He has more than 25 years experience in public relations, marketing and branding. He is a frequent contributor to PRSA’s The Strategist and Public Relations Tactics publications, and writers about marketing, content and branding on his blog, stephendupont.co. His work has been honored with three Silver Anvils, and he has served as president of the Minnesota chapter of PRSA.

To Register – Click Here

DATE:
Tuesday, May 23, 2017
Naples Hilton, 5111 Tamiami Trail North, Naples

Schedule:
11:30 a.m. – 12:00 p.m. Networking
12:00 p.m. – 1:00 p.m. Lunch and Presentation

Cost:
$27 PRSA Members
$35 Non-Members
$20 Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, May 19, 2017. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.

Miromar Development seeks Public Relations Manager

Miromar Development Corporation, a multi-faceted real estate company with a growing portfolio of residential and commercial properties located in Southwest Florida, is seeking an experienced Public Relations Manager. This is a full time position for an in-house corporate marketing department.  The right candidate will be an experienced writer able to develop themes and write feature articles, advertorials, and press releases, select appropriate photos and submit to media.  Other writing and editing responsibilities include letters, newsletters, email announcements, occasional speeches, social media messages, advertising and brochure copy.  The right candidate will have solid local media knowledge and contacts, be able to pitch editors with feature article ideas and conduct necessary interviews for information gathering and quotes.  The Public Relations Manager also assists at promotional events.   Experience with placement in state, regional and national media is a plus.

Requirements: College degree in communications or journalism and samples of published work.

Please submit your resume via email to hr@miromar.com. For more information about Miromar, visit our website at www.Miromar.com.

 

Top SWFL Attraction Seeking Marketing Director

One of Southwest Florida’s top attractions is seeking an experienced marketing director for its family of waterfront businesses collectively known as Salty Sam’s Waterfront Adventures. Individually they are Parrot Key Caribbean Grill, Bootleggers Waterfront Barbeque, Salty Sam’s Marina, Sight Sea-R Cruises and the Salty Sam’s Pirate Ship. Because of the various businesses, the position is both challenging and refreshing in its variety of annual promotions and events supported by an aggressive marketing budget.

 

“Every day at Salty Sam’s is an exciting new adventure,” says Matt Hanson.  “We are always working on a new project, promotion, event, or ad. From promoting our restaurants to putting events together on the Pirate Ship.  The job is challenging, intellectually stimulating, and always a lot of fun.”

Salty Sam’s would like to find a highly motivated marketing professional who has proven experience in advertising, social media, promotions, and event marketing. Duties include advertising placement, social media management, ad and coupon tracking, creative direction and event/promotions management. The position will work closely with owners, management teams, and media reps and ideally the individual will have a working knowledge of social media, Microsoft Office Suite, and design software.

“As far as marketing jobs go in Southwest Florida, this is one of the best,” says Pason Gaddis, Publisher of Florida Weekly and a Salty Sam’s customer.  “Salty Sam’s is a unique family owned, family friendly company that embodies the coastal attractions that draws thousands of people to our area every year.”

About Salty Sam’s Waterfront Adventures:  Perched on the water’s edge of a thriving wildlife aquatic preserve, the world famous Salty Sam’s Waterfront Adventures is a water-bound recreation destination for all ages. Offering everything including power boat and kayak rentals, fishing and sightseeing charters, unique gifts and souvenirs, the Salty Sam’s Pirate Ship, the Parrot Key Caribbean Grill – voted Best Waterfront Restaurant since 2005, Bootleggers Waterfront Barbeque, and the nearby Key West Express ferry. Salty Sam’s is also a full service marina with boat service, repairs, and storage. To start your waterfront adventure, call 1-888-796-6427 or visit www.SaltySams.com for more information.

Interested candidates can send a resume in MsWord or PDF format to Matt@SaltySams.com demonstrating creativity and relevant experience. Additional examples, campaigns, promotions, portfolio samples, etc. are welcome to be included as well. Pay based upon experience.  EOE/DFWP.

April Lunch ‘N Learn speaker Sarah Owen, President SFCF

Sarah Owen will discuss Crisis Communications and share how the Southwest Florida Community Foundation worked with local partners, municipalities and victims’ families to assist in the aftermath of the Club Blu shooting in Fort Myers.

Sarah’s journey into the non-profit sector followed a career in investor relations, public relations and corporate communications. She worked for publicly traded companies on the New York Stock Exchange as well as private companies throughout the Southeastern United States.Sarah shares her leadership at the national, state and regional level. She is Florida delegate for the National Vision 20/20 Initiative, serves as chair of the Community Foundations of Florida (a member group of Florida Philanthropic Network), is a member of the board of the Southwest Florida Economic Development Alliance and serves on the Healthy Lee Steering Committee.  The News-Press named Sarah their 2016 Person of the Year.

A graduate of Florida Southern College and the University of South Florida, Sarah holds a bachelor’s and master’s degrees in education as well as certifications in environmental engineering from University of Florida’s TREEO Center.
Tuesday, April 25, 2017

11:30 Social; 11:50 Luncheon
Vi Bentley Village, 701 Retreat Drive, Naples, 34110

Cost: $27  PRSA Members, $35  Non-Members, $20  Student
s

Reservations must be made by Friday, April 21.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

First ever PR Conference at Sea

PRSA Sunshine District Conference – June 23-26, 2017

PRville 2017: The PRSA Sunshine District Conference at sea | Friday, June 23 – Monday, June 26, 2017

North Florida PRSA welcomes you to the Sunshine District Annual Conference 2017 home port! We are so excited to announce we are casting off the lines and shoving off from boring hotel-based conferences! We’ll spend three glorious days at sea mixing our professional development with pleasure boating on Royal Caribbean’s Majesty of the Seas. This is quite possibly the very first PR conference held on the high seas anywhere in the world.

We’ll have all the features you’ve come to love about the annual district conference with none of the boring stuff. You can even bring along a spouse, friend or traveling companion to enjoy this beautiful three-day weekend. While we’re at sea, we’ll be learning about the latest trends in our industry, building our skills and gaining experience through the shared stories from our top-notch speaker lineup.

This conference is truly a departure from the ordinary PR conferences. So don’t be a landlubber and reserve your seat today. Guarantee your PRVille registration at preferred rates by paying a refundable deposit of $200 per stateroom any time through April 8. Payment in full is due by 5 p.m. on April 9. Bon Voyage!