Every September PRSA observes Ethics Month. This year’s theme is: PR Ethics Counsel: Be Prepared. As your Chapter Ethics Officer, I am pleased to share with you some resources that PRSA is offering including webinars, twitter chats, podcasts and blogs.
Donna C. Heiser, APR, CRFE
Ethics Officer and Past President -PRSA
Chief Advancement & External Affairs Officer
Ave Maria School of Law
Below are some tools you can use to add to your ethics preparedness toolbox:
If You Have Five Minutes
Read a blog post on PRSAY.prsa.org. There will be posts about ethics throughout September:
- Week 1: “Ethics and You: Leading the Way,” with Kirk Hazlett, APR, Fellow PRSA
- Week 2: “Personal Ethics Assessment,” with Bob Frause, APR, Fellow PRSA
- Are you living what you ethically advised?
- What is a good “Ethical life?” Where are the areas you are not willing to differ from your personal code of ethics?
- Week 3: “Ethical Decision-Making Models,” with Kathy Fitzpatrick, J.D. and Diana Session (two separate blogs)
- Week 4: “Building Relationships and Credibility as an Ethics Counselor,” with Marlene Neill, Ph.D., APR
Read an article:
- Those Who Stand for Truth Often Stand Alone, PR Week, Aug. 9, 2018
- Collaborating Isn’t the Only Option, Strategy + Business, Aug. 15, 2018
If You Have 10-15 Minutes
Review presentation slides and watch a video:
The March 28 PRSA Richmond luncheon “Ethical Breaches” featured communication and marketing thought leader, consultant and educator Jacqueline Strayer. Download (PDF) her presentation slides or, if you are a PRSA Richmond member, log-in to the PRSA Richmond website to download the presentation. One of the last slides has a link to an NPR story and video highlighting a speech given at a U.S. Air Force Academy prep school following a 2017 incident involving racism on campus.
If You Have an Hour
Participate in a live webinar Sept. 13 at 3 p.m.: How to Prepare a Personal Crisis Plan with Debra L. Bethard-Caplick, APR and Bobbi J. Simmons, APR. PR practitioners must sometimes make tough decisions when faced with job-related dilemmas. How do you call out unethical or even unlawful behavior on the part of employer or client without damaging your own career at the same time?
By the end of this webinar, participants will be able to:
- Create a crisis preparedness plan
- Recognize key situations that require advance preparation to preserve a person’s reputation
- Vet future career opportunities based on adherence to the PRSA Code of Ethics
- Handle the aftermath of an ethics-based career crisis you didn’t create.
Participate in a nationwide Twitter chat about ethics. (Use the hashtag #EthicsMonth and tag @PRSARVA in your posts to let everyone know you are a member of the PRSA Richmond Chapter)
- Sept. 4 at 8 p.m.: Ethics Counsel Today: No Boundaries: Moderated by Kirk Hazlett, APR, Fellow PRSA, with Ella Minty Member of the Board of Directors, Chartered Institute of Public Relations (CIPR) and Co-Chair CIPR Energy Leadership Platform. Join PRSA and public relations colleagues around the world as we examine and discuss the ways in which…and the reasons why…communicators today have to be ever mindful of varying perceptions of what constitutes ethical practice. Ella Minty is a London-based management consultant specializing in risk and reputation management. University lecturer, public speaker and published author, Ella has almost 20 years’ experience working for international governments, institutions and multinational businesses with a focus on investment markets, lender organizations, national and international media, and non-governmental organizations.
- Sept. 18 at 8 p.m.: PR Ethics Curriculum: Hosted by the PRSA Educators Academy/ Association for Education in Journalism and Mass Communication (AEJMC) PR Division & AEJMC Media Ethics Division and featuring BEPS Member Marlene S. Neill, PhD, APR. Dr. Neill is an assistant professor at Baylor University and teaches courses in public relations and advertising. She has published a book and 17 articles in journals such as Journal of Media Ethics, Public Relations Review, Journal of Advertising Education and Journal of Communication Management.
Watch an on-demand webinar:
- Incorporating Ethics in the Public Relations Classroom: Tips, tools and resources for communications educators (available until Sept. 14): For those who are training the next generation of communicators, you should catch this webinar before it is no longer available. In this webinar, three leading public relations scholars discuss how they incorporate ethical topics into their public relations classes. They offer teaching techniques and resources that can help increase meaningful classroom discussions about ethical issues.
- The Ethical Expectations of Leadership (available until Sept. 19): Leaders and especially those who advise and counsel them must recognize the ethical expectations of everyone inside and outside the organization. Failure to meet these expectations has palpable negative consequences. This program discusses the expectations and the consequences of failure to meet those expectations.
Sports Marketing in Collier County & Leveraging the CVB
How did Collier County become the nation’s pickleball epicenter? And how can Public Relations professionals leverage the Naples, Marco Island, Everglades, Convention & Visitors Bureau to enhance your outreach objectives?
Join the August 28 PRSA Gulf Coast Chapter’s lunch and learn where we will hear from Speakers Jack Wert, Executive Director and JoNell Modys, PR Director of the Naples, Marco Island, Everglades, Convention & Visitors Bureau.
The two will lead an informative presentation about the exciting plans for sports in Collier County, including landing the national Pickleball tournament. Also they will provide practical tips and fresh resources you can use today to enhance your PR and Marketing plans.
The luncheon will be held Tuesday, August 28 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.
CLICK HERE to reserve your seat today.
Jack has dedicated over 25 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, first in Seminole County near Orlando and for the past 14 years in Collier County.
Jack holds the designation of Certified Destination Management Executive (FCDME) and Professional Destination Manager (PDM) and is Past Chair of the Florida CVB Association and serves on their Nominating Committee. He has also served on the Visit Florida Board of Directors, is the Immediate Past Chairman of the Destination Marketing Association Accreditation Board (DMAP) and serves on the DMAI Advocacy Committee.
In Southwest Florida, Jack serves on the Advisory Boards for the Florida Gulf Coast University Resort & Hospitality Management School, the United Arts Council of Collier County and the Collier County Lodging and Tourism Alliance. He holds a Bachelor of Science degree in Marketing from Miami University in Oxford, Ohio.
JoNell has been with the Naples, Marco Island, Everglades Convention and Visitors Bureau for seventeen years – fifteen of those years in-house and two as the public relations director for the bureau’s previous marketing agency. She handles travel and tourism public relations and communications, working closely with travel writers, editors from around the country and the world to publicize the area as a premiere vacation and business travel destination, and with the bureau to ensure the quality of all of its promotional materials.
She has specialized in travel and tourism public relations since 1997, when she went to work as the public relations manger for Cunard Line shortly after their move to Miami. She has worked for several agencies specializing in luxury travel clients. Her past client experience includes work for the Mandarin Oriental Hotel in Miami; the Loews Miami Beach Hotel; the Connoisseurs Scotland group of luxury properties, The Moorings yacht charters and more.
Prior to working in marketing and public relations, JoNell was a broadcast journalist and producer. She has worked on the air in radio and television in Honolulu and Orlando and for the Computer Chronicles show on PBS. Her interactive media credits include her role as assistant producer on the Pocahontas Storybook interactive CD from Disney Interactive.
Florida Southwestern State College is seeking a Director of Communications and Public Information to serve as the official public information spokesperson of the College and is responsible for communicating the strategic actions and priorities of the College. This position develops and implements strategic communications initiatives for the College and its programs, resulting in increased understanding and support of Florida SouthWestern’s mission and deeper engagement with key constituents.
The Director reports to the Vice President for Economic Development and External Affairs and works closely with College leadership ensuring the strategic action communication goals are met. Effectively translates the executive vision of the College across all mediums ensuring the consistent communications of the College’s message and brand. This is an administrator on annual contract position.
For more information CLICK HERE
Marketing and Communications Manager
Ave Maria University, Ave Maria, FL, is accepting applications for the position of Marketing and Communications Manager.
Reports to the Director of Marketing and Communications
Salary range: $40-50k, Full Time Regular, Benefit Eligible
The Marketing & Communications Manager is responsible for supporting a wide variety of University communication needs across several media platforms to expand brand engagement across internal and external stakeholders. This position will support work to strengthen the University’s brand identity and expand awareness through execution of our marketing strategy. The role requires strong marketing knowledge and project management skills to ensure communication goals are clearly defined, resources are appropriately assigned, timely execution occurs and outcomes are measured for continuing optimization.
Essential job functions:
-Work across University departments to coordinate and implement communication projects
-Monitor and support coordination of messaging by all units of the University, including marketing, advancement, student life, academic affairs, admissions and athletics to ensure consistency and quality
-Support the creation, writing, editing and publishing of high-quality content for various University media platforms
-Monitor and contribute to the University’s social media accounts and print communications
-Serve as liaison to the media and support creation and distribution of University press releases
-Support production of two annual issues of the University’s magazine and liaison with internal content providers and outside vendors responsible for design and publication
-Support planning and production of other University publications as needed
-Other duties as assigned by the Director of Marketing and Communications
Education, experience and other requirements:
-Commitment to the Catholic identity and culture of the University
-Bachelor’s degree with a major in a related field and a minimum of two years’ work experience in a marketing and/or communications related position
-High level of understanding and skill in the use of websites and social media, including Facebook, Twitter, Snapchat and Instagram
-Understanding of advertising creative and media concepts for print, broadcast and online media
-Understanding of targeted messaging techniques and delivery points along the customer journey
-Ability to exercise discretion and good judgment in the representation of the University
-Appropriate temperament to interact with a variety of audiences in a tactful, agreeable and professional manner
-Possess strong writing, editing, and proofreading skills
-Ability to manage projects on time and within budget
-Ability to manage staff and external resources as assigned
This position requires successful completion of a background check.
To Apply: Please submit your resume, cover letter addressed to the attention of Director of Marketing and Communications, and a list of references with contact information, by clicking on or copying and pasting this URL link in to your web browser, completing the online application form and uploading the requested documents: CLICK HERE
Back by popular demand! Join the June 26th PRSA Gulf Coast Chapter’s lunch and learn where we will hear from attorney John Miller with Henderson, Franklin, Starnes & Holt about social media policies for your organization.
Miller will lead a presentation to guide public relations professionals addressing issues such as: Are social media posts considered “free speech?” Can an employer legally examine a candidate’s social media presence as part of the recruitment process? When can an employer legally terminate an employee for their online behavior? Where is the line with social media and the first amendment?
Miller will share examples of the most critical and valuable best practices in public relations in order to be proactive with legal issues guidelines when it comes to online activities.
The luncheon will be held Tuesday, June 26 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.
CLICK HERE to reserve your seat today.
The Naples Players, one of the top community theatres in the country, located in Naples, FL is seeking a full–time year-round Director of Marketing and PR. Responsibilities include creating and implementing a marketing plan for a 6 show mainstage, 4 show second stage and a youth program as well as ancillary productions. Also important is organizational branding and promotion. Salary commiserate with experience, benefits include health, dental, vacation. Submit Cover letter, resume and list of references to Bryce Alexander, Executive Artistic Director at email@example.com
More About The Naples Players
The Naples Players is a nationally recognized community theatre company located in Naples, Florida. The company was founded January 19, 1953 and performs in the Sugden Community Theatre in downtown Naples. It has been named the “Best Live Theatre” in Southwest Florida (including professional theaters) 17 times by The Naples Daily News. Its programs reach 40,000+ audiences a year, and provides education programs for 600+ children and adults, and involves 60,000 volunteer hours annually. The Naples Players’ annual budget is approximately $3 million.
The right candidate will be well organized, self-directed and have excellent people skills. The Marketing Director holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy. The MD reports to the Executive Artistic Director and works closely with the Associate Artistic Director, Director of Development, and other key staff members.
RESPONSIBILTIES Include but are not limited to:
- Plan, coordinate, and execute The Naples Players marketing and branding goals and objectives which are set with approval from the Executive Artistic Director.
- Adhere to the overall marketing plan and customize each production for Blackburn Mainstage, Tobye second stage, Kidzact youth education program, Adult education program, general branding and other efforts associated with development, special events and other activities.
- Coordinate a public relations program, including writing, and placing of press releases, and calendar releases, pitching and/or writing and coordinating feature stories, coordinating photography, and handling press inquiries for both the productions and Naples Players generally.
- Oversee all marketing collateral including but not limited to ads, posters, cards, brochures and any direct mail pieces.
- Coordinate all placement and production of radio and TV commercials.
- Coordinate and execute all online presence including all social media, e-blasts & website.
- Coordinate all ad placement in newspapers and periodicals.
- Work with Executive Artistic Director on Playbill ad sells and trades. Oversee yearly playbill development and layout.
- Coordinate use of all media trades.
- Development and implementation of the Brand strategy.
- Work closely with the company’s Box Office team; enabling them to meet their sales objectives by providing them with appropriate tools, materials and information
- Develop and maintain strong community connections with local organizational partners, community leaders, and board members.
Bachelor’s degree in Marketing or related experience.
Experience in marketing performing arts a plus.
Exceptional written and verbal communication skills.
Computer skills including but not limited to WordPress knowledge and social media metrics.
Advertising and Brochure layout skills.
Flexible hours to include evenings and weekends as needed.
Compensation is competitive and includes a strong benefit package.
Please note in your cover letter where you saw the job announcement. Position open until filled.
The Naples Players is an EEO Employer.
Join the May 22nd PRSA Gulf Coast Chapter’s lunch and learn where we will hear from leaders from the region’s largest daily newspapers, The Naples Daily News and The News-Press.
Bill Barker, publisher and president of the Naples Daily News and The News-Press and Penny Fisher, editor of the Naples Daily News will lead the discussion. We will explore the changing face of media in Southwest Florida and the role first amendment in today’s environment.
Please, come with questions.
The luncheon will be held Tuesday, May 22 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes salad, pasta primavera and dessert. A vegetarian option is available.
Reserve your seat today.
Bill Barker is the West Florida Regional President of Gannett Company, as well as publisher and president of the Naples Daily News and The News-Press, community publications, and related digital products. He also oversees the newspaper operations in Tallahassee and Pensacola.
Bill last served as vice president, regional publisher of the Journal Media Group overseeing operations at its newspapers in Naples and Florida’s Treasure Coast, as well as in Knoxville, Tennessee; Anderson, South Carolina; and Evansville, Indiana.
Bill joined the Daily News in fall 2013 as regional publisher and chief revenue officer after nearly a decade overseeing newspaper and media operations in the Tampa Bay area, including serving as president and publisher of The Tampa Tribune, St. Petersburg Tribune and TBO.com.
Before coming to Florida, Bill worked his way through the operational ranks at the Richmond Times-Dispatch, where he was named director of operations in 1996. During his time in Richmond, Barker oversaw the construction and launch of three new facilities and an organizational restructuring.
Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers.
Penny joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft. In college, she worked as a designer and editor for the Vincennes University Trailblazer and the Ball State Daily News.
In February 2007, she traded the hills of Indiana for the beaches of Florida and joined the Naples Daily News as a lead designer and later associate editor of The Banner. Penny served as the managing editor for seven community publications and for the Naples Daily News before being named the top editor in November 2016.
Penny is geeky about design, passionate about good story telling and over the top with organization. She enjoys shopping, traveling, cooking and spending time with her sportswriter husband Adam Fisher and her two kids Audrey, 5 and Alec, 3.