Social Media Policies, Practices and the 1st Amendment: Legal Advice for PR Professionals

Back by popular demand! Join the June 26th PRSA Gulf Coast Chapter’s lunch and learn where we will hear from attorney John Miller with Henderson, Franklin, Starnes & Holt about social media policies for your organization.

Miller will lead a presentation to guide public relations professionals addressing issues such as: Are social media posts considered “free speech?” Can an employer legally examine a candidate’s social media presence as part of the recruitment process? When can an employer legally terminate an employee for their online behavior? Where is the line with social media and the first amendment?

Miller will share examples of the most critical and valuable best practices in public relations in order to be proactive with legal issues guidelines when it comes to online activities.

The luncheon will be held Tuesday, June 26 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.

CLICK HERE to reserve your seat today.

Naples Players Director of Marketing and PR

Job Description


The Naples Players, one of the top community theatres in the country, located in Naples, FL is seeking a full–time year-round Director of Marketing and PR.   Responsibilities include creating and implementing a marketing plan for a 6 show mainstage, 4 show second stage and a youth program as well as ancillary productions.   Also important is organizational branding and promotion.  Salary commiserate with experience, benefits include health, dental, vacation.    Submit Cover letter, resume and list of references to Bryce Alexander, Executive Artistic Director at

More About The Naples Players
The Naples Players is a nationally recognized community theatre company located in Naples, Florida. The company was founded January 19, 1953 and performs in the Sugden Community Theatre in downtown Naples. It has been named the “Best Live Theatre” in Southwest Florida (including professional theaters) 17 times by The Naples Daily News. Its programs reach 40,000+ audiences a year, and provides education programs for 600+ children and adults, and involves 60,000 volunteer hours annually. The Naples Players’ annual budget is approximately $3 million.


The right candidate will be well organized, self-directed and have excellent people skills. The Marketing Director holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy. The MD reports to the Executive Artistic Director and works closely with the Associate Artistic Director, Director of Development, and other key staff members.

RESPONSIBILTIES Include but are not limited to:

  • Plan, coordinate, and execute The Naples Players marketing and branding goals and objectives which are set with approval from the Executive Artistic Director.
  • Adhere to the overall marketing plan and customize each production for Blackburn Mainstage, Tobye second stage, Kidzact youth education program, Adult education program, general branding and other efforts associated with development, special events and other activities.
  • Coordinate a public relations program, including writing, and placing of press releases, and calendar releases, pitching and/or writing and coordinating feature stories, coordinating photography, and handling press inquiries for both the productions and Naples Players generally.
  • Oversee all marketing collateral including but not limited to ads, posters, cards, brochures and any direct mail pieces.
  • Coordinate all placement and production of radio and TV commercials.
  • Coordinate and execute all online presence including all social media, e-blasts & website.
  • Coordinate all ad placement in newspapers and periodicals.
  • Work with Executive Artistic Director on Playbill ad sells and trades. Oversee yearly playbill development and layout.
  • Coordinate use of all media trades.
  • Development and implementation of the Brand strategy.
  • Work closely with the company’s Box Office team; enabling them to meet their sales objectives by providing them with appropriate tools, materials and information
  • Develop and maintain strong community connections with local organizational partners, community leaders, and board members.


Bachelor’s degree in Marketing or related experience.

Experience in marketing performing arts a plus.

Exceptional written and verbal communication skills.

Computer skills including but not limited to WordPress knowledge and social media metrics.

Advertising and Brochure layout skills.

Flexible hours to include evenings and weekends as needed.

Compensation is competitive and includes a strong benefit package.
Please note in your cover letter where you saw the job announcement. Position open until filled.
The Naples Players is an EEO Employer.

Barker and Fisher to speak during May Lunch N Learn


Join the May 22nd PRSA Gulf Coast Chapter’s lunch and learn where we will hear from leaders from the region’s largest daily newspapers, The Naples Daily News and The News-Press.

Bill Barker, publisher and president of the Naples Daily News and The News-Press and Penny Fisher, editor of the Naples Daily News will lead the discussion.  We will explore the changing face of media in Southwest Florida and the role first amendment in today’s environment.

Please, come with questions.

The luncheon will be held Tuesday, May 22 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes salad, pasta primavera and dessert. A vegetarian option is available.

Reserve your seat today.

Bill Barker

Bill Barker is the West Florida Regional President of Gannett Company, as well as publisher and president of the Naples Daily News and The News-Press, community publications, and related digital products. He also oversees the newspaper operations in Tallahassee and Pensacola.

Bill last served as vice president, regional publisher of the Journal Media Group overseeing operations at its newspapers in Naples and Florida’s Treasure Coast, as well as in Knoxville, Tennessee; Anderson, South Carolina; and Evansville, Indiana.

Bill joined the Daily News in fall 2013 as regional publisher and chief revenue officer after nearly a decade overseeing newspaper and media operations in the Tampa Bay area, including serving as president and publisher of The Tampa Tribune, St. Petersburg Tribune and

Before coming to Florida, Bill worked his way through the operational ranks at the Richmond Times-Dispatch, where he was named director of operations in 1996. During his time in Richmond, Barker oversaw the construction and launch of three new facilities and an organizational restructuring.

Penny Fisher

Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers.

Penny joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft. In college, she worked as a designer and editor for the Vincennes University Trailblazer and the Ball State Daily News.

In February 2007, she traded the hills of Indiana for the beaches of Florida and joined the Naples Daily News as a lead designer and later associate editor of The Banner. Penny served as the managing editor for seven community publications and for the Naples Daily News before being named the top editor in November 2016.

Penny is geeky about design, passionate about good story telling and over the top with organization. She enjoys shopping, traveling, cooking and spending time with her sportswriter husband Adam Fisher and her two kids Audrey, 5 and Alec, 3.

April 2018 President’s Message

Thinking about your professional development or tools to help you in your daily job? PRSA Resources may be your answer.
If you haven’t spent any time on the Public Relations Society of America website in the first quarter of 2018, maybe it is time you took a tour.
With one quick venture to the site, I found a resource called Content Connection. It provides the latest trends, articles and research for the communications professional including these categories of topics: Content marketing, Insights, Crisis Management, Leadership, Data & Measurement.
I also found two interesting articles: “Unbeatable Media Relations Pitches”, and “Content Marketing for PR Pros Is Not That Scary” which could help any of one us in our current and future roles.
In addition, consider registering for one of the upcoming conferences. From July 12-14, The Sunshine District of PRSA (all of Florida) will once again host a learning and networking opportunity, this year in Jupiter, Florida. CLICK HERE
The PRSA International Conference is in Austin, Texas this year. If you haven’t attended in the past, perhaps this is your year to expand your knowledge and enjoy a little Texas barbecue. CLICK HERE
Of course, we look forward to seeing you at our monthly educational lunch & learns. See this newsletter or our website for more information about the April 24 program about how you can prepare yourself or your team members for media interviews.
Please let us know if there are topics of interest for future programs. Also, let me know if part of your professional development plan is to become more involved in a local organization. We’re also looking for committee members and future board members.
Best wishes,
Niccole Howard
President, 2018 Gulf Coast Chapter of PRSA

April 2018 Lunch-N-Learn: You & Your Business. AS SEEN ON TV!

This month, Frank Cipolla will present, ” You & Your Business. AS SEEN ON TV!” Frank will discuss how to get you and your company on local and national radio and TV using the free media. Frank will provide invaluable information to help brand you the ‘expert’ in your industry. This short presentation will also provide tips on engaging the local and national media and improving your on camera performance.
A 40-year radio and TV news broadcaster who was seen and heard in and around NYC and nationally, Frank began his on-air career at several small radio stations in New Jersey. In the mid 1980’s Frank was hired as the anchor for ‘Soupy Sales Radio Show’ on WNBC-AM in NYC. There he worked with ‘Imus in the Morning’ and Howard Stern often filling in on the Imus Show. Later he worked as a reporter for the NBC Radio Network before moving into local TV news – first as host of ‘Staten Island Live’ and then as the co-host of the popular ‘Morning Edition’ on News 12 New Jersey. In 2001 he moved over to WWOR-TV Channel 9 in NYC where he worked as a reporter and anchor.
Frank most recently was heard nationally on the Wall Street Journal Radio Network. He is also the author of “It Shocked Even Us” a look all the funny behind the scenes stories from his many years in radio and TV. He is currently the owner of Contacts Media – a guest booking and media training company based in NY and Naples.

DATE: Tuesday, April 24, 2018
Vi Bentley Village, 850 Retreat Drive, Naples

11:30 a.m. – 12:00 p.m.  Networking
12:00 p.m. – 1:00 p.m.  Lunch and Presentation

$30  PRSA Members
$38  Non-Members
$25  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, April 20, 2018.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you.

March Lunch ‘N Learn returns to Hilton Naples

This month, our Lunch ‘N Learn returns to the Naples Hilton at 11:30 a.m., Tuesday, March 27.

Politics and news are inseparable. With political news coverage dominating the headlines more than ever before, the Gulf Coast Chapter of PRSA welcomes Washington D.C. communications veteran, Carolyn Tieger as the keynote speaker at the March 27 lunch and learn. Tieger is considered one of the top public affairs strategists in the country, especially when it comes to tough legislative issues, corporate and industry crises, litigation and issues management.

She will share her experiences and why she believes public affairs is the new public relations.

Cost: $30 for PRSA, $38
Non-Members, $25 Students
Reservations must be made by Friday, March 23, 2018.
*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, March 23. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

Director of Marketing and Communications – Collier Child Care Resources

  • Plan and execute all CCCR marketing and communications strategies
  • Design collateral and branding materials such as print and online ads, flyers, brochures, and impact reports
  • Website management and content development
  • Write press releases, proposals, impact reports and articles
  • Prepare and send mass mailing emails and e-newsletters
  • Create in-house marketing materials such as event programs, direct mail, and flyers
  • Manage multiple social media platforms, posting frequently
  • Serve as lead point person on media interactions


Bachelor’s Degree from an accredited institution of higher education

Three+ years of professional experience in marketing/communications preferred

Very strong written and oral communication skills

Tech-heavy position. Social media, graphic design and WordPress experience desired

Must be a self-starter who requires little or no supervision to meet goals


Bachelor’s Degree from an accredited institution of higher education

Three+ years of professional experience in marketing/communications preferred

Very strong written and oral communication skills

Tech-heavy position. Social media, graphic design and WordPress experience desired

Must be a self-starter who requires little or no supervision to meet goals


Competitive salary, comprehensive health benefits, flexible schedule, family-friendly workplace,

50% off child care, and much more!  Must be willing to pass a background screening and drug test.

Email your cover letter and resume to


Upcoming PRSA opportunities

Chapter Impact Campaign

  • PRSA is kicking off its Chapter Impact Campaign this month, to support students of diverse backgrounds in their pursuit of careers in public relations and communications. By working together, PRSA, Chapters and the PRSA Foundation can make a significant impact on our profession by providing education and career opportunities to deserving students and building a diverse workforce.
  • PRSA is asking Chapters to share PRSA Foundation information and find creative ways to help support fundraising activities that benefit the PRSA Foundation.
  • A campaign toolkit for chapters, with background information and suggestions for different ways to participate, has been posted in the MyPRSA Chapter Leadership Community. Contact Beth-Ellen Keyes, the Foundation’s director of operations and programs, with questions.
  • Participating Chapters will receive a digital badge for their websites acknowledging their commitment to diversity and student support through their donation to the PRSA Foundation.

Membership Promotions

  • WELCOMEBACK18—waives the $35 reinstatement fee for anyone rejoining PRSA (more than six months of not being a member) at the $200 or $255 membership levels only. Valid through December 31, 2018.
  • JOINPRSA18—waives the $65 initiation fee for new members joining PRSA at the $200 or $255 membership levels only. Valid through December 31, 2018.
  • CHAPTERS18—provides a free chapter membership (up to $100) for new members joining at the $200 or $255 membership levels only. Valid March 1 – April 30, 2018. Please do not post the promo code or the graphics until March 1, as the code is not live until that date.
  • NEW! – Social media toolkit for CHAPTERS18 has been posted to a new community – Resources for PRSA Chapter Social Media Managers. Please encourage your social media volunteers to join this community.

Virtual Career Fair Coming Up

  • PRSA is hosting its second annual Virtual Career Fair April 18 from 1-4 p.m. ET.
  • Please share this with anyone you may know who would be interested in either attending as a jobseeker or exhibiting as a hiring employer.
  • More information at this link, or contact John Kesaris, PRSA’s corporate development and industry partnerships coordinator.

Chapter Event Promotional Opportunity

  • Let colleagues know what’s happening in your region and show prospective members that our chapters offer relevant activities for learning and connecting with other communication professionals. PRSA lists chapter events on under Chapter Events and also in the monthly “What’s Happening” email to all members.
  • Use this link to submit events, at least two months in advance.


Please let me know if I can help you with anything. And, contact PRSA Sr. VP of Membership Jay Starr at 212.460.0306 or if you have questions about PRSA membership activities.