August 23rd Lunch N’ Learn: “How to Keep the Media Wolves at Bay”

Do you believe in the old saying, “All PR is good PR?”

Maybe you’ve never dealt with a reporter who has an agenda, who may be out to get your company. Dealing with negative publicity can be frustrating and stressful. We can probably all agree that not all PR is created equal and especially in crisis situations, good PR is an invaluable tool.

Join us on Tuesday, August 23rd for a one-hour recorded teleseminar, “How to Keep the Media Wolves at Bay,” featuring publicity expert Joan Stewart, aka The Publicity Hound, as she interviews Jonathan Bernstein, a crisis public relations expert.

You will learn among other things:

  • The best way to deal with “media wolves” so they don’t eat you alive
  • The top 5 mistakes people make in bad news situations
  • What to say when you can’t answer a question so you don’t start babbling
  • What to do if you suspect the reporter has an agenda and is out to get you
  • How to have your own agenda and make it work for you

Networking begins at 11:30 am, with lunch and the teleseminar to follow promptly at noon.

Cost: $24 for PRSA members, $29 for non-members, $27 for non-profit, and $15 for students.
*No shows will be billed if no prior notice given and only cash and checks accepted at the door

NOTE: To guarantee seating and meal, you must register online by Friday, August 19th.

Click here to register now!

April 2011 | New Rules of Engagement: Communicating Transparency, Quality and Healthy Lifestyles

April 27-29, 2011 | Washington, D.C.

With health care reform in flux, along with increased focus on public reporting of data, quality outcomes and illness prevention, public relations and communications professionals are expected to have the knowledge to provide advice and implement strategies on these complex issues. Are you ready? Join your colleagues for the premier health care public relations and communications conference and:

* Examine policy and best practices alongside industry experts. Hear how the changes spurred by the health care reform legislation will impact best practices in the short- and long-term.

* Fine-tune communications strategies and vehicles for effective messaging to a variety of audiences, including health care consumers and the media.

* Expand your insight and professional network by connecting with health care public relations and communications professionals in the hospital, pharmaceutical, agency, payer and association/nonprofit sectors.

This year’s conference features dynamic programming including:

Elizabeth Cohen

Keynoter Elizabeth Cohen*, CNN senior medical correspondent, will share insight from her book, “The Empowered Patient: How to Get the Right Diagnosis, Buy the Cheapest Drugs, Beat Your Insurance Company, and Get the Best Medical Care Every Time,” which will be given to all conference attendees at no charge. You will learn how to:

* Set expectations and offer support for patients and their families.

* Position your organization to collect and respond to feedback.

* Integrate the communications tactics necessary to facilitate high quality care.

* Understand the “new rules” of communicating with empowered patients and caregivers.

Check out the PRSA ComPRehension blog post, “On the Pulse.” Roger Simon, Politico chief political columnist and Health Academy Conference keynoter, sits down with Health Academy’s Joyce Lofstrom, APR, to discuss a variety of issues, from what it’s like to interview President Obama in the Oval Office to how communicators can help shape the ongoing discussion on health care reform.

Hear a podcast preview: 2011 Health Academy Conference Co-Chair Ellen Beth Levitt speaks with Phair Advantage President and past PRSA President Judy Phair about her upcoming conference session, “Ethics and Today’s New World of Health Communications.”

How to Write a Social Media Release

We have a group of 3-4 members who want to attend Ann Wylie’s PRSA Teleseminar on September 10th 3-4 PM.

Email Kathy Saenz,, if you are interested in splitting the cost and sharing the knowledge. The more the merrier, and the cheaper per person!

PRSA Teleseminar

Write Releases that Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More

How to Write a Social Media Release
Thursday, September 10
3–4 p.m. EDT

These days, releases can do more than just get your story reported in news outlets. Online releases can get posted on news portals and other Web sites; be seen directly by customers, clients and other stakeholders; and even boost your search engine rankings. Ann Wylie demonstrates how to write a release that takes advantage of online distribution to accomplish all of your public relations and communications goals. 

You’ll learn:

  • Why jargon, buzzwords and other “gobbledygook” hurts communication worse online than in print.
  • How to write better headlines, decks and leads for your online release.
  • How long your online release should be
  • How to craft links that help Google find your Web site and that work for most news portals.
  • Where to add links, and what to link to, to make the most of your SEO opportunities.
  • How to optimize your releases for search engines as well as for readers.

You will hear from:

Ann Wylie
, president, Wylie Communications, Inc., works with communicators who want to reach more readers and with organizations that want to get the word out. Ann travels from Hollywood to Helsinki, helping communicators at such organizations as NASA, AT&T and H&R Block reach more readers. In addition to writing and editing, Ann helps organizations launch or revitalize their Web sites and publications, and helps communicators polish their skills and find new inspiration for their work.

A Community You Can Count On

Dear Chapter Leaders:

I am excited to provide you details for our upcoming Membership Campaign – “A Community You Can Count On” which offers new members a free Chapter membership when they join PRSA.

As you know Membership involves you. Once a month, I will send you  updates providing you with details to assist your Chapter.   Based off your feedback, I will be reviewing the content of these emails and update them to provide you with tips, tools and tactics to best lead your Chapter.  This month we will only discuss our Chapter promotion, but stay tuned as a new and improved forum is created to provide you with the tools you need. If there is additional information you think we should be providing – please let me know. In the meantime, enjoy the information about the promotion!


This offer will be the same as the previous free Chapter campaign we ran earlier this year. When a new member joins PRSA national they receive, a free one-year membership to the PRSA Chapter of their choice. PRSA National covers the cost of the first year Chapter dues!


In order to assist you we created a website that provides tips and tools to get the most from this promotion. For this promotion we created additional resources to expand our reach. The resources include:


In the next few days you will be receiving a packet from us that includes:

  • Offer overview and tips.
  • Promotional fliers.
  • Our generic membership application with a space for the promotion code in the payment section. We do encourage prospects to join online.

Additional Information

This offer is open to new members and reinstating members who have been inactive for at least one year and rejoin as regular members. (Associate members are not eligible).

Reimbursements are made with the monthly payments that National sends to Chapters for dues collected.

At the end of this promotion, we will award the Chapters who have:

  • Greatest overall growth during the promotion.
  • Most new members specifically from this offer.

Awards are reimbursements towards Chapter professional development expenses; the total number of new members from the promotion determines the award amounts.

What is National Doing?

In addition to providing Chapters with resources we will be doing the following as part of this campaign:

  • Direct email to prospects – people who have attended a PRSA PD Event.
  • Posting details on all of our social media channels.
  • Encouraging key leaders to blog about the value of membership!
  • Providing a prominent position on our website.


Your feedback is really important to us.  Please take one minute and click here to answer four questions about future promotions, it would be really appreciated.

For those of you who I am just starting to work with. I am really looking forward to growing our community together. Please contact me if you need anything or would like to share ideas, suggestions etc.


Mary Ann T. Green
Membership Chair, PRSA Gulf Coast Chapter

Share Your Thoughts on the Chapter

Dear PRSA Members & Friends:

“It isn’t what they say about you, it’s what they whisper,” said Errol Flynn.

Well, we would like to hear what you are whispering about the Gulf Coast Chapter of PRSA… so we are going to bribe you with free food. You were planning on eating lunch on Tuesday August 25th, right? Well come have lunch with us at the Hilton at 11:30 am.

Email your RSVP to Hope to see you there!


Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter

August 25th – Free Lunch at the Hilton
Join your friends at PRSA for a free luncheon. We want to say thank you for your support and learn more about your expectations for the future. This is a casual conversation, so don’t be afraid to speak up.
This is open to both members and non-members.
AND there will be a nice door prize, courtesy of the Chapter. We have a newly updated media directory. We will do a drawing for 3 lucky winners to get a directory of local media contacts.

September (TBA) – Special luncheon at the Naples Daily News

Stay tuned for details!

Join HARO-Help A Reporter Out


Peter Shankman’s HARO, Help A Reporter Out, is a wonderful resource for any communications professional. If you haven’t joined already, it’s free and easy to do.

You sign up and receive three or so emails a day from Peter, all with reporters looking for sources.

I joined and my company has landed interviews as a result. No gimmicks. No spam.

Click here to learn how it works.

Kathy Saenz
Treasurer, PRSA Gulf Coast Chapter