10,000 Islands Dolphin Project – May PRSA Lunch N’ Learn

Join us for our May Lunch N’ Learn event on Tuesday, May 28th  at The Hilton Naples:

chris-desmondOur May presenter, Chris Desmond, has an extensive media industry background. However, these days he is busy managing a national research study right from Marco Island – the “10,000 Islands Dolphin Project.” Please join us on Tuesday, May 28th for “How a Marco Island Dolphin Survey Rode the Wave to International Recognition!”

Chris and his team had a vision to create a business model that had not been done in their industry before. They wanted to conduct dolphin research by way of the general public both participating and paying for it. They weren’t willing to sacrifice quality either. Their approach was to set very high standards for their research, hire staff that had the background, education, passion and communication skills needed to fulfill these standards. Not surprisingly, Public Relations would be one of the key components vital to their success!

Join us to hear how this local effort became national news, and how they’ve extended their efforts into schools around the country.

To Register – Click Here

Chris Desmond Bio

Chris Desmond is Founder and Director of Sea Excursions 10,000 Islands Dolphin Project. Launched in 2006, the Project is a long term study of the abundance, distribution, movement, association patterns and behavior of bottlenose dolphins in Southwest Florida. In 2011, he launched their “Environmental Studies Program,” which delivers field video instantly, via the internet, to classrooms and the home for educational purposes. He serves on the Advisory Committee of The International Ecotourism Society, where he has been a presenter at their past two North American Conferences. Chris is also a member of Ashoka and TED.

Prior to his work with dolphins, Chris held a multifaceted, national career in the media industry. He was the lead strategic planner as part of a management group – and celebrity actor and comedian Bill Cosby, backed by Goldman Sachs, led a $4 billion effort to acquire an existing “Big Three” television network.

Chris served as President and CEO of Pace Group International and was responsible for managing the day-to-day authoring, production and publishing of English-As-Second Language television programs, videos, audiotapes and books. Chris’s proprietary products are used worldwide by individuals, colleges, universities and businesses. They are also offered through the mass media network and cable television, U.S. Embassies, retail outlets and site licenses with major businesses.

Chris also worked at CBS where his responsibilities ranged from corporate strategic planning for Chairman William S. Paley and CBS Records to managing national sales, programming, news and operations for the five CBS Owned & Operated Television Stations, as well as radio stations KMOX-TV in St. Louis and KCBS-TV in Los Angeles.

Some of his principal accomplishments were his involvement in the development of Electronic News Gathering (ENG); the development of the #1 rated television program, Dinah; and the arrangement and production of two national news events with the White House involving two U.S. Presidents.


Member Spotlight – Niccole Neebling – I know I’m lucky because I work hard to be so.

Niccole Neebling Head Shot
Niccole Neebling – Naples Hilton www.hiltonnaples.com

Where is your hometown?

I am originally from Norristown, Pennsylvania and am a true Steelers fan!

Why did you choose to live in Naples, FL?

In 1996 I came to Florida on vacation, while working with American Express Financial Advisors and noticed there was an office in Ft Myers. I asked if I could work at that branch and that’s where it all started. One of my favorite things about living in Naples is that I am never more than a 5 minute drive from our beautiful beaches.  I never take it for granted and still get tremendous joy out of walking along the beach and spotting new shells to add to our home’s decor.

When did you realize PR was your passion?

I was doing sales and marketing for the hospitality/tourism department for the Naples, Marco Island, Everglades CVB but also worked with their public relations department very closely and it amazed me how much PR helped them get more business. I also had a small, photo-organizing business way back when and decided I was going to teach an adult-education class at the local high school. I wrote a rudimentary press release about the class and dropped it off at the Naples Daily News office. The next day, a reporter called me and asked if he could come to my house, see where I worked and do a story on me; he put me on the very first page of the Lifestyle section. Not to mention, I received 64 phone calls to attend my class by 10am the morning the article came out. So that showed me first-hand what a nice press release can do for your business! This is when I got the first taste of PR and instantly found it fascinating how quickly it can grow a business.

Why are you involved with PRSA Gulf Coast Chapter?

I am involved with this chapter for many reasons, especially for the educational aspect. I love hearing what other people are doing, meeting new people and building relationships. I really enjoy the members and I think the chapter has done a fantastic job.

What is your favorite aspect about PR?

Social media, because of what it can do and I love the whole concept of people talking with one another. Face to face meetings is what I sell, and I feel that social media brings us one step closer to building business as well as personal relationships.

What is your typical day like at the Naples Hilton as the Director of Sales, Catering and Marketing?

There is no such thing as a typical day really, but when I come into work I look at what happened at the hotel the day before and what is coming up for the new day as well. I complete the administrative work and look at the numbers and oversee the hotel to make sure we are where we’re supposed to be. The sales aspect is still important, and I work on finding out ways on how to promote the hotel. Recently, we won a Wedding Wire Award so I wrote a press release for that!

Do you have any hobbies outside of work?

I love photography expeditions with my husband and taking pictures of my daughter, Lexie, who is a little over a year old. I took a picture of her everyday for the first year of her life, including Thursday at 8:48pm which is the day and time she was born. It’s a fun hobby to take part in with my family.

Niccole’s Motto: I know I’m lucky because I work hard to be so.


Donna Heiser – Board Member Spotlight

Donna Heiser, APR
Donna Heiser, APR

Donna C. Heiser, APR is our President for 2014. She is a graduate of Rosemont College (Villanova, Pennsylvania). Mrs. Heiser joined Ave Maria School of Law as their Chief Advancement and Communications Officer in December 2012. At Ave Maria, she oversees the Law School’s advancement and external affairs departments, leading to increased connectivity and philanthropic support for the institution. Donna is responsible for leadership gifts, annual giving, donor relations and cultivation, development communications, key engagement programs and events, and the grant writing program. Prior to her position at the Law School, Donna served as Director of Advancement at St. John Neumann Catholic High School, where she was instrumental in raising $9.6 million of the $10 million goal for the institution’s Capital Campaign, more than doubling the Campus footprint. She also served as President and CEO of McCue Advertising and Pubic Relations, Inc., and The Genesis Group, companies she founded and directed for over 25 years. Both of these marketing/ communications companies provided counseling to Fortune 500 business-to-business, health care, retail, financial and high-tech clients throughout the United States. Core competencies included advertising and public relations campaign planning and execution, developing and executing marketing strategies, web site development, e-marketing, media planning and program management.

“I am honored to serve as PRSA’s president. As a member of PRSA for more than 30 years, I strongly believe that together we can unify, strengthen and advance the public relations profession. PRSA helps to set standards of excellence and upholds the principles of ethics for the global public relations profession. I have long been an advocate for APR accreditation, and hope to encourage our members to take this important step in their professional careers.”

Additional Honors & Awards

• Association of Fundraising Professionals (AFP), Gulf Coast Chapter, Board Member

• Over 200 Addy Awards and Genesis Awards for Advertising & Public Relations Excellence

• Public Relations Society of America, Counselors Division – Accredited

• Public Relations Society of the Southern Tier, Past Officer

• Gulf Coast Public Relations Society, Board Member and President Elect

• Communication Arts of the Southern Tier

• Volunteer of the Year, American Heart Association

• Who’s Who of American Women

• Who’s Who in Industry and Finance

• Who’s Who in Advertising


Additional Organizations

• Former President & Member of Board of Directors, American Heart Association, Southern Tier Region • Former Guest Lecturer, Binghamton University School of Management • Former Co-Chairman, Catholic Charities Capital Campaign- Binghamton, NY • Former National Communications Committee Member,American Heart Association • Board Memberships: Broome County Discovery Center, Broome County Arts in Education, Family & Children’s Society, Broome Tioga Private Industry Council, Broome County Child Development Council, United Way, Bishop Harrison Education Foundation, Broome County Child Abuse Council, Catholic Charities, Broome Community College Foundation


Job Opportunity – Naples Chamber of Commerce

Position Filled – No longer available

Department: Communications
Job Title: Vice President, Communications
General Summary: The Vice President, Communications helps plan, develop and manage internal
and external communications activities for the Chamber and is responsible for the implementation of all communications necessary to support all Chamber activities.
Reports to: President & CEO
Persons Supervised: None
Interrelationships: Works closely with entire senior management team, but does interact with all staff regularly, dependent upon project specifications.
Essential Job Duties:
 Serves as editor for monthly Business Currents. Finds, writes and develops meaningful content and is responsible for coordinating and formatting all materials for each issue.
 Works with editorial board to set yearly topic schedule and brainstorm content.
 Initiates, develops and maintains local media contacts for disseminating information; researches and writes Chamber press releases.
 Ensures that Chamber communications reflect consistent positions and messages and that all Chamber materials are properly branded.
 Develops effective and appropriate communications strategies, tactics and responses as necessary.
 Serves as the media point person for the Chamber.
 Serves as a spokesperson for the Chamber.
 Manages Chamber photography needs.
 Researches and prepares speeches, commentary and position papers on selected topics for senior management.
 Coordinates press conferences and certain ceremonies.
 Creates collateral materials as necessary using Adobe products.
 Produces the Chamber Connect on a weekly basis.
 Produces the eWeekly Member Spotlight on a weekly basis.
 Manages all Chamber social media activity.
 Represents the Chamber at all assigned meetings, functions and events.
 Stays aware of all events, meeting dates and functions of The Chamber.

 Responsible for upkeep of the Chamber website, excluding the database.
 Undertakes other special projects and duties assigned by the President/CEO.
 Participates in Board meetings and executive meetings when requested.
Other Duties:
 Maintains and abides by the standards, mission and focus of The Greater Naples Chamber of Commerce.
 Communications effectively with all staff, especially senior management
 Attends all required staff meetings.
Job Description and Competency Assessment Statement
Educational Requirements:
Minimum four-year college degree. BA in communications, marketing, public relations, management, business, political science/public policy or like fields of studies.
Experience Requirements:
Minimum of four years of experience in communications, publishing and/or marketing. Work experience in a non-profit organization a plus.
Special Knowledge Required:
 Excellent writing and editing skills
 Skillful and resourceful researcher and creative thinker. Ability to absorb and articulate verbally and/or in written form original content and/or another person’s thoughts, concepts and observations.
 Good project management and workflow coordination and follow up skills
 Attention to detail and deadlines
 Awareness of current events and topics related to the business community
 Excellent media relations skills
 High computer competency, including Adobe Creative Suite and Microsoft Office Suite
 Basic HTML knowledge a plus
Americans with Disabilities Act Statement:
External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential job duties specifically stated within this job description either unaided or with the assistance of a reasonable accommodation to be determined by the organization on a case-by-case basis.
The Greater Naples Chamber of Commerce is a drug and smoke free workplace.

February Sweethearts Lunch N Learn – PRSA Gulf Coast Chapter

Cyndee Woolley, APR and Jessica Macera, MBA 


Jessica Macera and Cyndee Woolley


The Personal Branding Project 

As presented at the 2011 PRSA International Conference and through Full Sail University, the Personal Branding Project is a customized workshop designed to teach business professionals how to reinvent themselves for success. The foundation of the program is about rediscovering purpose and passion to help individuals refocus their efforts towards those goals.



11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:00 – 1:00 p.m.  Woolley and Macera – The Personal Branding Project


$24  PRSA Members
$29  Non-Members
$27  Non-Profits
$15  Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door
NOTE: To guarantee seating and meal, you must register online by Friday, January 20th.

Click Here To Register

The Public Relations Society of America Sunshine District Announces 2012 Board of Directors – Cyndee Woolley, Naples

(Florida) – The Public Relations Society of America Sunshine District is pleased to announce the 2012 Board of Directors.

Diane Jones, APR, Chair

Diane Jones, MPA, APR is the President of DJ Public Relations, Inc., based in Land O’Lakes, Florida. With over 16 years of experience in both private sector and local government public relations, Jones has actively served the public relations profession and her community by volunteering her time as past-president of the Tampa Bay Chapter of PRSA and as Assembly Delegate. Additionally, she co-chaired the 2011 Sunshine District Leadership Development program QuickStart.



Cyndee Woolley, APR, Chair-elect

Cyndee Woolley, APR Naples

Cyndee Woolley, APR, is an award winning public relations, community outreach and social media consultant based in Naples, Florida. She believes that building a stronger community starts with volunteering through professional and civic organizations. Woolley is a past-president of the Gulf Coast Chapter of PRSA, a past-president of the Public Relations Marketing and Advertising Association of Collier County, Chair of the Farm City BBQ and is a member of the 2012 class of Leadership Collier. In her role, Woolley will be co-chairing the Sunshine District Leadership Development program QuickStart.



Heather Morgan, APR, Secretary

Heather Morgan, APR, is Communications Manager for Children’s Home Society of Florida. She is also a nationally published writer. With a commitment to ongoing professional development, she has served on the board of directors for the Orlando Regional Chapter of the Public Relations Society of America for seven years and on the board of directors for the Sunshine District for three, also co-chairing the 2010 Sunshine District Quick Start Leadership Development program. http://www.linkedin.com/in/heathermorganapr


Bryan Campbell, Treasurer

Bryan Campbell is the Director of Public, Media and Industry Relations at the American Association of Clinical Endocrinologists (AACE). With over 18 years experience in the communication industry, Campbell has an extensive resume including broadcast journalism, brand development, strategic planning and program development. He is a director at Challenge Enterprises, past commissioner of the Clay County Charter Review Commission, Communications Chair at the Orange Park United Methodist Church and a past-president of the North Florida Chapter of PRSA.



PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.


For more information, visit www.prsa.org.

Interested in Joining the Board?

Here’s your chance!

The PRSA Gulf Coast Chapter is currently seeking nominations for its 2011 Board of Directors. We will have a number of opportunities available next year for you to show off your special skills and help our organization continue moving forward.

To submit a nomination, please contact Chapter President Clay W. Cone at cone3@earthlink.net.

Show Off Your Professional Presence

You only have one chance to make that lasting impression with your friends, colleagues and prospective clients. So it’s very important that you make the RIGHT impression when needed.

Our next program will help you do just that!

Representatives of the professional image consulting firm Image Matters will join us on Tuesday, October 26th at the Hilton Naples to teach you how to “Show Off Your Professional Presence.”

Want to RSVP? For your convenience, you can reserve a spot for you and your guests or pay with a credit card through our secure PayPal system. We still accept only cash and checks at the door.

Click on the link below to learn more about this month’s program and to register. We look forward to seeing you on Oct. 26th!

Register Now!


Clay W. Cone
President, PRSA Gulf Coast Chapter

October 26 – “Show Off Your Professional Presence”
The Public Relations Society of America (PRSA), Gulf Coast Chapter will host an informative program titled, “Show Off Your Professional Presence” on Tuesday, October 26, 2010, at the Hilton Naples. The event begins at 11:30 a.m. with networking, then lunch and the presentation to follow promptly at noon.

Image Matters, professional image consultants, will teach you how to “Show Off Your Professional Presence.” Professional presence is that special quality that sets certain business people apart and creates power, credibility and a sense of competence. You can’t quite put your finger on it, but those who acquire Professional Presence command respect and are afforded a clear and distinct advantage in any business situation. First impressions can be effective or disastrous, but they are always lasting. It takes only seven seconds to create your first impression. This presentation will demonstrate how to maximize your first (and second and third) impressions.

The cost is $24 per person for PRSA members, $27 for non-profit organizations, $29 for non-members and $15 for students. Reservations must be made by Friday, October, 22, 2010.

Date: Tuesday, October 26th
Time: 11:30-1:30 p.m.
Location: Hilton Naples
5111 U.S. 41 N. Naples, FL 34103