by Diane W. Jones, MPA, APR
Chair, PRSA Sunshine District
Greetings fellow Sunshiners! I am so excited to be the Chair of the PRSA Sunshine District for 2012. For those of you who don’t know, PRSA National is made up of 10 districts that cover the entire country. One of those districts is the Sunshine District, which covers the entire state of Florida. Most districts are comprised of several states. However, the Sunshine District is the only district that represents just one state. I think this makes us special because it allows us to really know each other, both personally and professionally.
A great example of this camaraderie recently occurred between two PR professionals that worked over a hundred miles from each other. Their connection? They are both PRSA members and they are both active in the PRSA Sunshine District. Here is their story.
The first communication came as a direct message on Twitter from an Orlando PRSA member to two PRSA members in the Tampa Bay Chapter. Orlando wanted to know if the two Tampa members could provide specific media contacts in the area for an event taking place in Tampa. Within just a few hours, Orlando had several very good media contacts that she could pitch. The result? Story placements in several excellent media outlets to promote her event.
I love this example of how members of the PRSA Sunshine District helped each other. And there are dozens of other examples like this that occur each month. I am proud to be leading a district like this. And I hope you all are just as proud to be members.
MARK YOUR CALENDARS!
Don’t forget to Save the Date! The 2012 Sunshine District Conference is June 21-23 in St. Petersburg at the Poynter Institute. Bookmark www.Sunshine2012.com for the latest information.