February PRSA Lunch N Learn – Forward Thinking

Join Us For “FORWARD THINKING” with The Philharmonic Center for the Arts’  

Campaigns Director Rachel Applegate


Rachel Applegate
Rachel Applegate

The Naples Philharmonic Center for the Arts has a 20+ year history with the southwest Florida community and has become a beacon to arts enthusiasts and even influenced the growth of Collier County. That said, how does “The Phil” continue to evolve and  thrive?  Join us for this community case study on how The Phil is forging new partnerships to galvanize the arts community, work with area schools, attract the next generation, first time fans and more!

Tuesday February 26, 2013 Schedule:

11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:20 – 1:00 p.m.  Presentation



$24  PRSA Members
$29  Non-Members
$27  Non-Profits
$15  Students
*No shows will be billed if no prior notice given and only cash and checks accepted at the door. NOTE: To guarantee seating and meal, please register online by Friday, February 22. 

Register By Clicking Here

Writing for ROI – August Lunch N Learn

“Writing for ROI: How to Craft Your Press Release and Social Messaging to Get the Maximum Payoff”

Laura Sturaitis

Learn how to optimize a press release and your other messaging to get publicity, build brand awareness, increase web traffic, connect with your fans and generate leads online. Uncover how to use the metrics you have to determine the best use of your staff time and budget in charting the course for your PR campaigns.

Laura Sturaitis is Executive Vice President of Media Services & Product Strategy, and heads up Business Wire’s Global Media Relations, Content Licensing, Product Strategy, Public Policy, HQ Online Newsroom and Information Services teams.

Laura is responsible for the comprehensive and timely delivery of Business Wire feed of more than 1200 releases a day sent globally to print, broadcast, online and social media organizations using Business Wire’s multi-platform delivery methods. She is a recognized industry expert in the development of new media tools and services for the distribution, search engine optimization (SEO), social sharing and measurement ROI of press releases. For more than 20 years, she has been instrumental in the evolution of press release on the wire serving clients in public relations, corporate communications, investor relations and traditional and online media.

Her team has lead the industry on the integration and delivery of multimedia content with the press release as well as the display, performance, ranking and measurement of releases and their availability on all traditional as well as new platforms and devices such as mobile phones and tablets. She leads the HQ team which provides leading companies with state-of-the-art online newsrooms and investor centers for their website.

Laura and her team explore and evaluate business development opportunities and help set the direction for the products and services that provide professional communicators with the tools and technologies that get their news and information to audiences worldwide.

Laura has been a featured speaker at national conferences on topics such as Search Engine Optimization & Social Media, Multimedia & the Press Release, New Media Technologies, Measurement & Analytics, Media Relations and Online Communication Strategies.

Laura is a member of Business Wire’s Executive Board and also serves on the Board of PYMNTS.com, Business Wire’s 2009 joint venture, PYMNTS.com. She is based in Fort Lauderdale, Florida and started her career with Business Wire in 1992 as Florida Regional Manager. Laura holds an MBA from Florida Atlantic University and a BA in English and Communication from St. Thomas University in Miami, FL.

Laura has the distinction of being a former Jeopardy! Champion. She enjoys travel, music, films, crafts, reading and taking courses on diverse topics online and at local universities and community colleges.

Areas of Expertise: Media Relations, SEO, Social Media, Content Licensing, PR & IR Services, Measurement & Analytics, Integrated Online Marketing and Business Communications.

You can follow her on Twitter @lsturaitis or LinkedIn at Laura Sturaitis

Keep Out of Trouble with the Law – PRSA Gulfcoast March 2012 Lunch N Learn

PRSA March_2012 Lunch_N_Lean
Jason Gordon

Stay safe, keep yourself and your company litigation free, and things you should do when dealing with the media in its ever changing environment.

Jason Gordon, a Miami Attorney, will presentation for PRSA’s Gulf Coast Chapter that will engage you in the do’s and don’t.

This program was presented for PRSA’s Gulfstream chapter (Fort Lauderdale) at their lunch and learn in September and the presentation was very well received by their members.

Mr. Gordon has represented large national banks, insurance companies, parking companies, trucking companies, as well as many small and mid-sized businesses.
His presentation would cover the following topics:

Common terms in contracts for PR work which can lead to trouble, including unclear terms;

  • Protecting the PR professional’s work, including rights to use and avoiding responsibility for incorrect information or statements to the public; and
  • Issues to consider when dealing with the media.

Jason Gordon is an attorney with Heller Waldman, P.L. in Coconut Grove, FL.  Mr. Gordon focuses his practice on commercial and business litigation as well as drafting contracts.  Mr. Gordon has drafted contracts for a variety of types of businesses including public relations.  Mr. Gordon has experience litigating matters in both state and federal courts throughout Florida and other jurisdictions, as well as arbitrating matters before the AAA and FINRA.  Mr. Gordon has handled matters through trial in various areas including religious land use, civil rights, trademark and copyright infringement, breach of contract, real estate and business disputes, noncompete and employment claims, securities fraud and partnership disputes.  Mr. Gordon has represented large national banks, insurance companies, parking companies, trucking companies, as well as many small and mid-sized businesses.  Prior to attending law school, Mr. Gordon operated a radio promotions company which promoted albums to college and commercial radio stations around the country, as well as a record label.  Mr. Gordon has lectured on numerous topics including religious land use and civil rights, the music business and radio and most recently on contract issues for public relations professionals.  Mr. Gordon is a graduate of the University of Florida Levin College of Law.

February Sweethearts Lunch N Learn – PRSA Gulf Coast Chapter

Cyndee Woolley, APR and Jessica Macera, MBA 


Jessica Macera and Cyndee Woolley


The Personal Branding Project 

As presented at the 2011 PRSA International Conference and through Full Sail University, the Personal Branding Project is a customized workshop designed to teach business professionals how to reinvent themselves for success. The foundation of the program is about rediscovering purpose and passion to help individuals refocus their efforts towards those goals.



11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:00 – 1:00 p.m.  Woolley and Macera – The Personal Branding Project


$24  PRSA Members
$29  Non-Members
$27  Non-Profits
$15  Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door
NOTE: To guarantee seating and meal, you must register online by Friday, January 20th.

Click Here To Register

PRSA Gulf Coast Chapter Hosts Lunch N’ Learn Highlighting Florida Weekly’s Success Story

WHEN: Tuesday, June 28, 2011 from 11:30 AM – 1:15 PM
*Networking begins at 11:30 am, with lunch to follow promptly at noon

WHERE: Hilton® Naples, www.hiltonnaples.com, 5111 Tamiami Trail North, Naples, FL 34103

WHAT: Florida Weekly is one of the largest circulating newsweeklies in Florida, with more than 75,000 papers in Lee, Collier, Charlotte, and Palm Beach counties reaching more than 150,000 readers in print and online each week.  The publication has successfully expanded its operations during an economic climate in which many media companies have been forced to reduce services due to budget cuts.

Jeff Cull, Vice President and Executive Editor, and Pason Gaddis, President and Publisher of the Florida Weekly, will discuss:

  • The formation of the community newspaper group in 2007 (at the outset of the Great Recession)
  • Its growth from a single Fort Myers publication into multiple publications
    serving Naples, Port Charlotte and Palm Beach Gardens, and plans for future expansion
  • The demographics of the publications and how they can serve us, as PR practitioners, well

COST: $24 for PRSA members, $29 for non-members and walk-up attendees, $27 for non-profits, $15 for students and PRSSA members
*No shows will be billed and only cash and checks accepted at the door

REGISTER: You must register online by Friday, June 24th to attend

NDN Launches Cutting-Edge Media Strategy

Dear PRSA Members and Friends:

We had an exciting focus group at our last luncheon. Moving forward, our priorities will be:

1) Developing more advanced level public relations programs

2) Alternating some locations to be more inclusive to our membership base

3) Start raising scholarships for membership for deserving members and up-and-coming PR professionals

I appreciate the honest and open discussion that our guests provided. This is valuable to keep our organization strong!

Naples_Daily_News_Logo_smallOur next program is September 22nd and is hosted by the Naples Daily News. This program will discuss the NDN marketing strategy as well as offer tips on collaboration opportunities.

Hope to see you there!


Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter

Share Your Thoughts on the Chapter

Dear PRSA Members & Friends:

“It isn’t what they say about you, it’s what they whisper,” said Errol Flynn.

Well, we would like to hear what you are whispering about the Gulf Coast Chapter of PRSA… so we are going to bribe you with free food. You were planning on eating lunch on Tuesday August 25th, right? Well come have lunch with us at the Hilton at 11:30 am.

Email your RSVP to ksaenz@neighborhoodamerica.com. Hope to see you there!


Cyndee Woolley, APR
President, PRSA Gulf Coast Chapter

August 25th – Free Lunch at the Hilton
Join your friends at PRSA for a free luncheon. We want to say thank you for your support and learn more about your expectations for the future. This is a casual conversation, so don’t be afraid to speak up.
This is open to both members and non-members.
AND there will be a nice door prize, courtesy of the Chapter. We have a newly updated media directory. We will do a drawing for 3 lucky winners to get a directory of local media contacts.

September (TBA) – Special luncheon at the Naples Daily News

Stay tuned for details!