This month we welcome back Stephen Dupont, vice president of public relations and branded content with Minneapolis firm Pocket Hercules. Stephen returns to explain why marketing and communications professionals need to re-connect with their customers (and other stakeholders such as employees, vendors or investors) through real conversations. Based on his recent cover story for Chief Content Officer magazine, Dupont will offer practical tips on how to reinvigorate stale content marketing programs with real conversations and add the type of context that can make your content more relevant, authentic — and worth sharing.
About Stephen Dupont: Stephen Dupont, APR, is VP of Public Relations and Branded Content for Pocket Hercules (www.pockethercules.com), a brand marketing firm based in Minneapolis. He has more than 25 years experience in public relations, marketing and branding. He is a frequent contributor to PRSA’s The Strategist and Public Relations Tactics publications, and writers about marketing, content and branding on his blog, stephendupont.co. His work has been honored with three Silver Anvils, and he has served as president of the Minnesota chapter of PRSA.
Tuesday, May 23, 2017
Naples Hilton, 5111 Tamiami Trail North, Naples
11:30 a.m. – 12:00 p.m. Networking
12:00 p.m. – 1:00 p.m. Lunch and Presentation
$27 PRSA Members
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, May 19, 2017. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.