Marketing and Communications Specialist Position Description

Employer Information

Company Name:  Soukup Strategic Solutions, Inc.

Company Web Site:  http://www.SoukupStrategicSolutions.com

About Our Organization:  The mission of Soukup Strategic Solutions is to provide nonprofit organizations with practical support and strategies that will help them succeed in fulfilling their missions.

Job Location:  Work will be performed primarily at the Company office. Meetings will be required at client offices and other locations throughout the Southwest Florida community. Some travel outside of Southwest Florida is required.

Time Commitment: This is a full-time position of 40-hours per week. Some evening and weekend hours will be required to fulfill client needs.

Salary Range: $35,000 – $50,000 per year

Purpose: Responsible for planning, developing and coordinating the Company’s communication, marketing and public relations activities. Manage communication, marketing and public relations projects for clients.

Job Tasks:

Online Marketing and Communication

  • Assist Company and clients in establishing and growing a following on their social media accounts, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube and Google+
  • Research content, share images and write posts for Company and clients on their social media accounts
  • Set goals for increasing social media presence for Company and clients; track and report progress using analytics
  • Establish and manage CRM system for Company and / donor management systems for clients
  • Develop and manage targeted e-marketing lists for Company and clients
  • Design e-marketing templates for Company and clients
  • Sync online marketing programs with contact management systems for Company and clients
  • Design and disseminate online marketing and communication materials for Company and clients (to specifically include researching content, creating ads and writing stories for e-newsletters, blogs, etc.)
  • Track and report response to online marketing methods
  • Manage website content for Company and clients, and ensure integration with CRM, social media other online marketing methods
  • Work with website developer to create new websites
  • Track and report website interactions using analytics
  • Other duties in support of online marketing and communications

Media Relations

  • Prepare press releases for Company and clients and submit to supervisor for approval
  • Distribute approved press releases to media contacts
  • Manage the production and distribution of advertisements and PSA’s (for print, radio and television) for Company and clients
  • Update media contact lists for Company and clients
  • Follow up with media contacts by phone and email
  • Coordinate with other public relations, marketing and graphic design professionals on behalf of Company and clients
  • Other duties in support of media relations

Graphic Design and Publication Production

  • Prepare brochures, programs, banners and other materials as needed using

Adobe InDesign, Photoshop and Illustrator

  • Create and edit graphics as needed for use on websites, eNewsletters, PowerPoints, etc.
  • Lead and coordinate projects with other graphic design professionals and graphic design intern

Brand Development

  • Assist the President in fine-tuning the Company’s brand
  • Assist clients in developing their unique brands
  • Promote brand recognition through development and distribution of collateral materials for Company and clients
  • Coordinate with other marketing and graphic design professionals on behalf of Company and clients
  • Other duties in support of branding

Event Planning and Support

  • Coordinate venue, menus, presenters, AV setup and other event logistics
  • Create Programs/Save the Dates, Sponsor packets and epromotions
  • Assist with guest lists, seating charts, and name tags
  • Assist with day of event set-up, registration process, and other support as needed
  • Ensure event follow up occurs, taking the lead in issuing thank you letters, emails, phone calls and selection and publication of event photos

General

  • Meet with supervisor
  • Communicate with clients, vendors and Company employees by phone, email and in person
  • Research information for use in communications
  • Prepare reports on work activities and progress toward company objectives
  • Keep track of and report time on Company timesheet
  • Collaborate with other Company employees and interns
  • Participate in professional associations in marketing, communication, and/or public relations
  • Stay informed on the latest developments within the marketing, communication, and public relations fields
  • Other general duties in support of the Company’s marketing and communication strategies

Work Context

  • Requires remaining stationary for periods of up to four hours
  • Requires telephone conversations
  • Requires interfacing with a computer
  • Requires use of electronic mail
  • Requires writing letters, memos, articles and reports
  • Requires face-to-face discussions with individuals or teams
  • Requires work with others in a group or team
  • Requires work with external customers or the public
  • Requires being exact or highly accurate
  • Mistakes are not easily correctable and have serious consequences
  • Requires meeting strict deadlines
  • Opportunity to make decisions without supervision
  • Requires making decisions that impact the results of co-workers, clients or the company
  • Includes traveling to various locations on and off campus
  • Requires working indoors in environmentally controlled conditions
  • Includes responsibility for work outcomes and results

Education and Experience

Education:  

  • Bachelor’s Degree required (degree in Marketing, Communications, Public Relations or Journalism preferred)

Experience:

  • Experience in marketing, graphic design/publication layout, nonprofit or corporate communications and public relations required (at least three years)

Specific Knowledge / Skills Required:

  • Customer service
  • English language and grammar
  • Excellent written and oral communication skills
  • Proficiency in MS Word, Power Point
  • Online marketing, including use of email marketing and CRM’s
  • Website content management
  • Social media: LinkedIn, Facebook, Twitter, Instagram, YouTube, Google+; use of automation technology and analytics

Specific Knowledge / Skills Preferred:

  • Adobe Creative Cloud: InDesign/Photoshop/Illustrator
  • MS Office: Excel, Publisher, Outlook, PowerPoint
  • Constant Contact
  • DonorPefect
  • WordPress, HTML
  • Knowledge and skills to implement all aspects of PESO model

To apply for this position, please send a cover letter, resume, graphic and writing samples, and three references to erika@soukupstrategicsolutions.com

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