Using Integrated Marketing Strategies to Attract and Engage Customers
Who should attend: Directors/managers/coordinators with responsibility for marketing, PR, digital marketing, CRM, SEO, business development and business analytics; also agency owners and account managers.
Amit Arora, Director of Customer Relationship Management Strategy with Hertz, is a data-driven marketing executive with more than 14 years of global experience in building and executing marketing strategies. In the presentation, you will learn how Amit successfully managed diverse portfolios of both business-to-consumer (B2C) and business-to-business organizations (B2B) including Hertz, Sears Holdings Corporation, 3M and American Hotel Register.
Amit will address why integrated marketing is essential to most efficiently and effectively attract, engage, and retain customers and clients. He will include examples of proven strategies and tactics to achieve successful integrated marketing strategies (beyond “campaigns”) and will highlight examples of evolving platforms and analytical tools to establish goals and measure success.
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout the world. The Hertz Corporation is one of the largest worldwide rental companies, and the Hertz brand is one of the most recognized in the world. For more information about The Hertz Corporation, visit: www.hertz.com.
Networking begins at 11:30 am. Lunch and presentations
begin at noon. Lunch includes a chicken salad and dessert.
A vegetarian option is available.