PRSA Gulf Coast Chapter Hosts Lunch N’ Learn Highlighting Florida Weekly’s Success Story

WHEN: Tuesday, June 28, 2011 from 11:30 AM – 1:15 PM
*Networking begins at 11:30 am, with lunch to follow promptly at noon

WHERE: Hilton® Naples, www.hiltonnaples.com, 5111 Tamiami Trail North, Naples, FL 34103

WHAT: Florida Weekly is one of the largest circulating newsweeklies in Florida, with more than 75,000 papers in Lee, Collier, Charlotte, and Palm Beach counties reaching more than 150,000 readers in print and online each week.  The publication has successfully expanded its operations during an economic climate in which many media companies have been forced to reduce services due to budget cuts.

Jeff Cull, Vice President and Executive Editor, and Pason Gaddis, President and Publisher of the Florida Weekly, will discuss:

  • The formation of the community newspaper group in 2007 (at the outset of the Great Recession)
  • Its growth from a single Fort Myers publication into multiple publications
    serving Naples, Port Charlotte and Palm Beach Gardens, and plans for future expansion
  • The demographics of the publications and how they can serve us, as PR practitioners, well

COST: $24 for PRSA members, $29 for non-members and walk-up attendees, $27 for non-profits, $15 for students and PRSSA members
*No shows will be billed and only cash and checks accepted at the door

REGISTER: You must register online by Friday, June 24th to attend