Effective Media Buying in Today’s Media Landscape

Jim Poh, Poh Media

Join us for our March Lunch N’ Learn event on Tuesday, March 26th  at The Hilton Naples to hear:

Effective Media Buying in Today’s Media Landscape – with Jim Poh of Poh Media, Sunrise, FL

  • How your advertising dollars can go as far as possible
  • Position your business or organization to receive solid ROI
  • The latest in social media tips to supplement your plan

Jim Poh is a member of (AAAA) American Association of Advertising Agencies and  is an expert at well-rounded media buying and more.  Mark your calendar for this cost-saving, brand raising program!

Jim has been part of some of the most innovative and successful campaigns of the past 10 years, including the U.S. launch of the Mini Cooper, Virgin Atlantic Airways, Burger King and American Legacy Foundations “Truth” Anti-Smoking Campaign.


11:30 – 11:55 a.m. Networking

11:55 a.m. – 12:20 p.m. Lunch

12:00 – 1:00 p.m. “Effective Media Buying in Today’s Media Landscape.”


$24 PRSA Members

$29 Non-Members

$27 Non-Profits

$15 Students

*No shows will be billed if no prior notice given and only checks accepted at the door

NOTE: To guarantee seating and meal, you must register online by Friday, March 22nd.



Jim was V.P. Media Director at Crispin, Porter + Bogusky from 2001-2009. Under Jim’s leadership, CP+B won four Media Lions at the Cannes Advertising Festival including the first U.S. Grand Prix win for “Truth.” CP+B won four awards in Mediaweeks “Media Plan of the Year” competition including the top award in 2003. The agency was recognized by the OAAA for the Outdoor Media Plan of the Year Award in 2003 and the MPA’S Kelly Award for outstanding use of magazines in 2003 and 2005. His group was named Media Department of the year by Media Magazine in 2005 and 2006. Jim was an Advertising Age “Media Maven” in 2001 and one of the Min Magazine’s “21 Most Intriguing” of 2004. In prior positions, Jim was part of several Effie winning teams, including the Grand Effie in 1988, and was names “Toughest Print Negotiator” by Media and Marketing Decisions in 1990.

Before CP+B, Jim ran Media First Internationals’ Office in Boston, where he had previously worked at Arnold on Volkswagen and Ocean Spray. Jim began his career in New York, starting with Wells Rich Greene in 1981 and ending with an 11 year run at Jordan, McGrath Case and Taylor. The Poh Media Media Neutral Approach is a culmination of the learning from all these experiences, starting with the rigors and discipline of packaged goods brands from P&G, Quaker Oats etc., and fully realized in the creative, ground breaking efforts for numerous clients at CP+B.

Public Relations Community Showcase for Nonprofits

nonprofit-seminarThe Florida Public Relations Association Southwest Florida Chapter and Public Relations Society of America Gulf Coast Chapter have teamed up to present a Public Relations Community Showcase for Nonprofits on April 19 from 8 to 11 a.m. at the Lee County Election Center in south Fort Myers.

Six local PR and media professionals from Fort Myers and Naples will provide information and tips on the following topics: Writing News Releases, Crisis Communication, Communicating with the Media, Event Planning, Social Media, Public Speaking and more.

Admission will be $10 per attendee which includes the full presentation and a light breakfast.

The Election Center is located at 13180 S. Cleveland Ave. behind Robb & Stucky across from the Bell Tower Shops.

Seating is limited.


Lee County Election Center

13180 S. Cleveland Ave

Fort Myers, Fl

Date: April 19, 2013

Start Time:8:00 am
End Time: 11:00 am

Price: $10.00

Click Here To Register

About Florida Public Relations Association

The Florida Public Relations Association was founded in 1938 and is the oldest public relations organization in the United States. As a statewide Association, FPRA holds approximately 1,500 professional and student members, all that form the 15 professional and 11 student chapters. The Southwest Florida chapter has over 100 members and is dedicated to programs and activities that enhance the success of public relations professionals in Lee, Collier, Charlotte, Hendry, and Glades Counties.

About the Public Relations Society of America

The Public Relations Society of America was chartered in 1947 and is the world’s largest and leading organization of public relations professionals with more than 21,000 professionals across the United States. Furthermore, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad. The Gulf Coast Chapter of the PRSA is dedicated to providing you with educational opportunities for personal and professional growth achievement.

Keep Your Eyes and Mind Open to Possibilities – PRSA Gulf Coast Lunch N Learn

January 2013 PRSA Gulf Coast Lunch N Learn
Geri Evans

Join us for our first luncheon event of 2013 on Tuesday, January 22nd at The Hilton Naples to hear Geri Evans, national board member of the Public Relations Society of America.

Geri Evans will speak about the power of networking and building key relationships in her presentation, ‘Keeping Your Eyes and Mind Open to Possibilities.” Geri is making a special trip to Naples just for this presentation and will certainly launch us into 2013 with confidence and an action plan!  Geri Evans,  is a national board member of the Public Relations Society of America, keynote speaker, presentation coach and owner of Evans PR Group in Orlando, Florida
Geri Evans, MA, APR, is an experienced public relations professional, public speaker, writer, consultant, and educator. In 2003 she opened her own public relations firm focusing on message development, powerful communication, personal and professional development, and leadership. Among her clients are HGTV, Adventist Healthcare System, Wycliffe Bible Translators, the American Hospital Association, the Orange County Public Library System and other national and local businesses and organizations. See more on Geri Evans below the registration information.

To Register, Click Here!


11:30 – 11:55 a.m. Networking

11:55 a.m. – 12:20 p.m. Lunch

12:00 – 1:00 p.m. “First Year Challenges and Triumphs: Fifth Avenue South”


$24 PRSA Members

$29 Non-Members

$27 Non-Profits

$15 Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door

NOTE: To guarantee seating and meal, you must register online by Friday, January 18th.


Prior to this business venture, Geri was vice president of public relations for the state hospital association for four years, served as the director of public relations for a boutique hotel chain in Orlando, taught communications on a full-time or part-time basis for 26 years, was a special features and sports editor for three years, and designed and taught an award-winning reading program for at-risk students. Geri is a national speaker and consultant who has won numerous awards for her seminars and presentations.

Ms. Evans is currently in her final year of a three-year term on the national Board of Public Relations Society of America. She also serves as liaison to the national Board of Public Relations Student Society of America and the Universal Accreditation Board.

Highly active in the Central Florida community, Geri is a graduate of Leadership Orlando, the immediate past-president of the Orlando Breakfast Rotary Club, past-president of the Orlando Chapter of Public Relations Society of America, former officer of the Foundation for Orange County Public Schools, member of the Mayor’s Domestic Violence Commission, Women’s Advisory Council and Women’s Resource Center.

Geri holds a B.S. in both English and Speech and an M.A. in Communications. She holds the top national accreditation in public relations. A Central Florida Packer Backer, this Wisconsin native loves to watch football and baseball and likes to play tennis and golf. She is married, has two sons, and three young grandchildren.

Gulf Coast Chapter PRSA Annual Media Event

It’s all about the relationships baby!

Getting good news media coverage for your business or clients is largely affected by your relationship with news media gatekeepers and reporters. But what does a “relationship” with media really entail?  Well, for starters, it can’t just be “all about you (or your organization)!”

To help you on your quest to build (or enhance) your relationship with the local media we are turning the tables for this special session. Instead of putting our media friends on the spot by firing questions at them as they sit on a panel or having them rush through speed networking, we’re going to take time to reconnect with our media “friends” as human beings!

Join us on Tuesday, September 25 for a special networking session with local news media reps from television, print and radio. Take this opportunity to initiate or enhance your relationship by learning more about their families, community involvement, hobbies, what’s new at their media outlet, and more. But remember, relationships are not one-sided! Be ready to share your own human side!

From a business standpoint, we know you want and need updated tips and preferences for sharing and pitching story ideas with each of our media reps,,, but let’s not bog down our friends with these tedious questions. Instead we’re going to gather that information in advance and prepare a special hand-out that you can take back to your office and keep as a reference.

Special Location and Early Deadline:

This session is being hosted by Avow Hospice and will be held at the Ispiri community center located on the Avow Campus at 1095 Whippoorwill Lane in Naples (just off Pine Ridge Rd. near I-75 Exit 107).

Check-in and networking will open at 11:30 AM. Lunch begins promptly at noon.

Don’t miss this special opportunity to make new or to reconnect with your media friends!

Register By Clicking Here!

Confirmed Media Attendees:


Naples Daily  – Dave Osborn 

News-Press – Steve McQuilkin 

Florida Weekly – Cindy Pierce


Radio – Dave Elliott

WGCU Public Broadcasting – Rick Johnson


eBella – Molly Caldero 

Naples Illustrated – Dorothea Stone

Master The Art of Bragging – May PRSA Gulfcoast Lunch N Learn

Mastering the Art of Bragging:

What Today’s Professionals & Other Humble Leaders Must Know

PRSA Gulfcoast May Lunch N LearnYou were taught it’s not okay to brag, right? Join the club. But in today’s world, there are important and surprising reasons why high performing professionals need to regain this lost skill and start sharing their success stories more freely.

Join Gulf Coast PRSA on May 22 for a fun, highly interactive workshop led by leadership & workplace coach Darcy Eikenberg, ACC, author of Bring Your Superpowers to Work: Your Guide to More Clarity, Confidence and Control and founder of career & success site RedCapeRevolution.com. In addition to the fresh techniques you’ll gain to tell the world about your own successes, you’ll discover:

  • Why we can no longer afford to consider “brag” a four-letter word;
  • The three reasons we need to start bragging today, and;
  • How to brag so others don’t gag.

You’ll have the rare opportunity to share your stories in a friendly, encouraging environment—a place where you can’t make a mistake and experimentation is welcome. As an added bonus, you’ll get an opportunity to connect with several different people at the event—and their stories may offer you ideas to solve the challenges in your own workplace. Finally, you’ll uncover something great about someone else–and about yourself as well!

Get ready to master the art of bragging at Gulf Coast PRSA on May 22. Register now. [DETAILS AND REGISTRATION LINK]

More About Darcy Eikenberg

Darcy Eikenberg

With a unique mix of perspectives, passions and practice as a leadership, executive & workplace coach, author and speaker, Darcy Eikenberg, ACC founded Red Cape Revolution (www.RedCapeRevolution.com) as a way to help everyday professionals rediscover their superpowers, bring them to work, and make a bigger difference in their corner of the world. Working with clients such as The Coca-Cola Company, Microsoft, Deloitte Consulting and State Farm, she is recognized for her ability to help today’s busy professionals find clarity, confidence, and control, in ways that work for their organizations and for themselves.

Before launching her own business, Darcy was a Principal at human resources consulting firm Hewitt Associates (now Aon Hewitt), where she served on the North American Communication Consulting Leadership team and led the Southeast communication and change management business before intrapraneuring an internal coaching program there. She is the past president of the Georgia Coach Association and earned her credentials through the International Coach Federation.

A frequent guest of the media, Darcy has been quoted in the Harvard Business Review, Atlanta Journal-Constitution, CareerBuilder.com, CNN.com, TheLadders.com, Glassdoor.com, and more. She blogs regularly at www.RedCapeRevolution.com, where you can sign up to download a free chapter of Bring Your Superpowers to Work and also receive her twice-monthly Community News with more tips and bonuses.

Bring Your Superpowers to Work is available on Amazon and BarnesandNoble.com. You’ll also have the opportunity to purchase autographed copies at the event. To contact Darcy for private, in-person coaching while she is in the area, email info@RedCapeRevolution.com or call 404.857.2738.

Facebook: www.Facebook.com/RedCapeRevolution

Twitter: @RedCapeRev

LinkedIn: http://www.LinkedIn.com/in/DarcyEikenberg

Keep Out of Trouble with the Law – PRSA Gulfcoast March 2012 Lunch N Learn

PRSA March_2012 Lunch_N_Lean
Jason Gordon

Stay safe, keep yourself and your company litigation free, and things you should do when dealing with the media in its ever changing environment.

Jason Gordon, a Miami Attorney, will presentation for PRSA’s Gulf Coast Chapter that will engage you in the do’s and don’t.

This program was presented for PRSA’s Gulfstream chapter (Fort Lauderdale) at their lunch and learn in September and the presentation was very well received by their members.

Mr. Gordon has represented large national banks, insurance companies, parking companies, trucking companies, as well as many small and mid-sized businesses.
His presentation would cover the following topics:

Common terms in contracts for PR work which can lead to trouble, including unclear terms;

  • Protecting the PR professional’s work, including rights to use and avoiding responsibility for incorrect information or statements to the public; and
  • Issues to consider when dealing with the media.

Jason Gordon is an attorney with Heller Waldman, P.L. in Coconut Grove, FL.  Mr. Gordon focuses his practice on commercial and business litigation as well as drafting contracts.  Mr. Gordon has drafted contracts for a variety of types of businesses including public relations.  Mr. Gordon has experience litigating matters in both state and federal courts throughout Florida and other jurisdictions, as well as arbitrating matters before the AAA and FINRA.  Mr. Gordon has handled matters through trial in various areas including religious land use, civil rights, trademark and copyright infringement, breach of contract, real estate and business disputes, noncompete and employment claims, securities fraud and partnership disputes.  Mr. Gordon has represented large national banks, insurance companies, parking companies, trucking companies, as well as many small and mid-sized businesses.  Prior to attending law school, Mr. Gordon operated a radio promotions company which promoted albums to college and commercial radio stations around the country, as well as a record label.  Mr. Gordon has lectured on numerous topics including religious land use and civil rights, the music business and radio and most recently on contract issues for public relations professionals.  Mr. Gordon is a graduate of the University of Florida Levin College of Law.

February Sweethearts Lunch N Learn – PRSA Gulf Coast Chapter

Cyndee Woolley, APR and Jessica Macera, MBA 


Jessica Macera and Cyndee Woolley


The Personal Branding Project 

As presented at the 2011 PRSA International Conference and through Full Sail University, the Personal Branding Project is a customized workshop designed to teach business professionals how to reinvent themselves for success. The foundation of the program is about rediscovering purpose and passion to help individuals refocus their efforts towards those goals.



11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:00 – 1:00 p.m.  Woolley and Macera – The Personal Branding Project


$24  PRSA Members
$29  Non-Members
$27  Non-Profits
$15  Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door
NOTE: To guarantee seating and meal, you must register online by Friday, January 20th.

Click Here To Register

PRSA – Sunshiners Helping Sunshiners!

by Diane W. Jones, MPA, APR

Chair, PRSA Sunshine District

Greetings fellow Sunshiners! I am so excited to be the Chair of the PRSA Sunshine District for 2012. For those of you who don’t know, PRSA National is made up of 10 districts that cover the entire country. One of those districts is the Sunshine District, which covers the entire state of Florida. Most districts are comprised of several states. However, the Sunshine District is the only district that represents just one state. I think this makes us special because it allows us to really know each other, both personally and professionally.

A great example of this camaraderie recently occurred between two PR professionals that worked over a hundred miles from each other. Their connection?  They are both PRSA members and they are both active in the PRSA Sunshine District. Here is their story.

The first communication came as a direct message on Twitter from an Orlando PRSA member to two PRSA members in the Tampa Bay Chapter. Orlando wanted to know if the two Tampa members could provide specific media contacts in the area for an event taking place in Tampa. Within just a few hours, Orlando had several very good media contacts that she could pitch. The result? Story placements in several excellent media outlets to promote her event.

I love this example of how members of the PRSA Sunshine District helped each other. And there are dozens of other examples like this that occur each month. I am proud to be leading a district like this. And I hope you all are just as proud to be members.



Don’t forget to Save the Date! The 2012 Sunshine District Conference is June 21-23 in St. Petersburg at the Poynter Institute. Bookmark www.Sunshine2012.com for the latest information.


PRSA Lunch ‘n Learn – The Key To Success – Get Organized


We’re excited to help you get the new year off to a great start by hosting the following event/luncheon:

Marla Ottenstein


“The Key to Success: Get Organized” on Tuesday, January 24, 2012, at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the lunch presentation to follow immediately at noon.

The featured speaker will be professional organizer and Naples Daily News columnist Marla Ottenstein. Ottenstein specializes in home and office organizing, light home staging, household moves, and downsizing. She will address how to organize your clients by organizing yourself; how to get organized and stay that way; how being organized will increase your productivity, effectiveness and efficiency; and staying one step ahead.

11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:00 – 1:30 p.m.  Marla Ottenstein – The Key To Success.



Click Here To Register



$24  PRSA Members
$29  Non-Members
$27  Non-Profits
$15  Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door

NOTE: To guarantee seating and meal, you must register online by Friday, January 20th.

PRSA Gulf Coast Chapter Hosts Lunch N’ Learn on “Reaching Multicultural Audiences” in Recognition of Hispanic Heritage Month

WHEN: Tuesday, September 27, 2011 from 11:30 AM – 1:15 PM

*Networking begins at 11:30 am, with lunch to follow promptly at noon

WHERE: Hilton Naples, 5111 Tamiami Trail North, Naples, FL 34103

WHAT: Multicultural audiences continue to grow in size and influence. For instance, according to the most recent data collected from the 2010 U.S. Census Bureau, the Hispanic population is approaching nearly 50 million in the United States. The Selig Center for Economic Growth at the University of Georgia projects that U.S. Hispanic purchasing power will reach $1.2 trillion by 2012, nearly three times the growth of the overall national rate. Now more than ever your company and your clients need to clearly target not just Hispanic, but all multicultural communities with key messages that speak directly to these audiences.

In recognition of Hispanic Heritage Month, which is celebrated from September 15 through October 15, the PRSA Gulf Coast Chapter will host a Lunch N’ Learn on “Reaching Multicultural Audiences.” The presentation will feature the following experts:

• Carmen Rey-Gomez, Director of the Hispanic Institute at Hodges University

• Mayela Rosales, Vice President of Media Vista Group & Executive Editor of D’ Latinos Magazine

• Carlos Zapata, Program Host & News Director, Azteca America D’ Latinos al Dia

COST: $24 for PRSA members, $29 for non-members and walk-up attendees, $27 for non-profits, $15 for students and PRSSA members.

*No shows will be billed and only cash and checks accepted at the door.

REGISTER: You must register online by Friday, Sept. 23rd to attend: http://conta.cc/nKxSIx