Do you believe in the old saying, “All PR is good PR?”
Maybe you’ve never dealt with a reporter who has an agenda, who may be out to get your company. Dealing with negative publicity can be frustrating and stressful. We can probably all agree that not all PR is created equal and especially in crisis situations, good PR is an invaluable tool.
Join us on Tuesday, August 23rd for a one-hour recorded teleseminar, “How to Keep the Media Wolves at Bay,” featuring publicity expert Joan Stewart, aka The Publicity Hound, as she interviews Jonathan Bernstein, a crisis public relations expert.
You will learn among other things:
- The best way to deal with “media wolves” so they don’t eat you alive
- The top 5 mistakes people make in bad news situations
- What to say when you can’t answer a question so you don’t start babbling
- What to do if you suspect the reporter has an agenda and is out to get you
- How to have your own agenda and make it work for you
Networking begins at 11:30 am, with lunch and the teleseminar to follow promptly at noon.
Cost: $24 for PRSA members, $29 for non-members, $27 for non-profit, and $15 for students.
*No shows will be billed if no prior notice given and only cash and checks accepted at the door
NOTE: To guarantee seating and meal, you must register online by Friday, August 19th.
Click here to register now!
WHEN: Tuesday, June 28, 2011 from 11:30 AM – 1:15 PM
*Networking begins at 11:30 am, with lunch to follow promptly at noon
WHERE: Hilton® Naples, www.hiltonnaples.com, 5111 Tamiami Trail North, Naples, FL 34103
WHAT: Florida Weekly is one of the largest circulating newsweeklies in Florida, with more than 75,000 papers in Lee, Collier, Charlotte, and Palm Beach counties reaching more than 150,000 readers in print and online each week. The publication has successfully expanded its operations during an economic climate in which many media companies have been forced to reduce services due to budget cuts.
Jeff Cull, Vice President and Executive Editor, and Pason Gaddis, President and Publisher of the Florida Weekly, will discuss:
- The formation of the community newspaper group in 2007 (at the outset of the Great Recession)
- Its growth from a single Fort Myers publication into multiple publications
serving Naples, Port Charlotte and Palm Beach Gardens, and plans for future expansion
- The demographics of the publications and how they can serve us, as PR practitioners, well
COST: $24 for PRSA members, $29 for non-members and walk-up attendees, $27 for non-profits, $15 for students and PRSSA members
*No shows will be billed and only cash and checks accepted at the door
REGISTER: You must register online by Friday, June 24th to attend