Join us for our March Lunch N’ Learn event on Tuesday, March 26th at The Hilton Naples to hear:
Effective Media Buying in Today’s Media Landscape – with Jim Poh of Poh Media, Sunrise, FL
- How your advertising dollars can go as far as possible
- Position your business or organization to receive solid ROI
- The latest in social media tips to supplement your plan
Jim Poh is a member of (AAAA) American Association of Advertising Agencies and is an expert at well-rounded media buying and more. Mark your calendar for this cost-saving, brand raising program!
Jim has been part of some of the most innovative and successful campaigns of the past 10 years, including the U.S. launch of the Mini Cooper, Virgin Atlantic Airways, Burger King and American Legacy Foundations “Truth” Anti-Smoking Campaign.
11:30 – 11:55 a.m. Networking
11:55 a.m. – 12:20 p.m. Lunch
12:00 – 1:00 p.m. “Effective Media Buying in Today’s Media Landscape.”
$24 PRSA Members
*No shows will be billed if no prior notice given and only checks accepted at the door
NOTE: To guarantee seating and meal, you must register online by Friday, March 22nd.
NOTE: WALK-INS WELCOME AS SPACE IS AVAILABLE. AN ADDITIONAL $5 WILL BE ADDED TO THE BASE PRICE.
Jim was V.P. Media Director at Crispin, Porter + Bogusky from 2001-2009. Under Jim’s leadership, CP+B won four Media Lions at the Cannes Advertising Festival including the first U.S. Grand Prix win for “Truth.” CP+B won four awards in Mediaweeks “Media Plan of the Year” competition including the top award in 2003. The agency was recognized by the OAAA for the Outdoor Media Plan of the Year Award in 2003 and the MPA’S Kelly Award for outstanding use of magazines in 2003 and 2005. His group was named Media Department of the year by Media Magazine in 2005 and 2006. Jim was an Advertising Age “Media Maven” in 2001 and one of the Min Magazine’s “21 Most Intriguing” of 2004. In prior positions, Jim was part of several Effie winning teams, including the Grand Effie in 1988, and was names “Toughest Print Negotiator” by Media and Marketing Decisions in 1990.
Before CP+B, Jim ran Media First Internationals’ Office in Boston, where he had previously worked at Arnold on Volkswagen and Ocean Spray. Jim began his career in New York, starting with Wells Rich Greene in 1981 and ending with an 11 year run at Jordan, McGrath Case and Taylor. The Poh Media Media Neutral Approach is a culmination of the learning from all these experiences, starting with the rigors and discipline of packaged goods brands from P&G, Quaker Oats etc., and fully realized in the creative, ground breaking efforts for numerous clients at CP+B.