April Lunch ‘N Learn speaker Sarah Owen, President SFCF

Sarah Owen will discuss Crisis Communications and share how the Southwest Florida Community Foundation worked with local partners, municipalities and victims’ families to assist in the aftermath of the Club Blu shooting in Fort Myers.

Sarah’s journey into the non-profit sector followed a career in investor relations, public relations and corporate communications. She worked for publicly traded companies on the New York Stock Exchange as well as private companies throughout the Southeastern United States.Sarah shares her leadership at the national, state and regional level. She is Florida delegate for the National Vision 20/20 Initiative, serves as chair of the Community Foundations of Florida (a member group of Florida Philanthropic Network), is a member of the board of the Southwest Florida Economic Development Alliance and serves on the Healthy Lee Steering Committee.  The News-Press named Sarah their 2016 Person of the Year.

A graduate of Florida Southern College and the University of South Florida, Sarah holds a bachelor’s and master’s degrees in education as well as certifications in environmental engineering from University of Florida’s TREEO Center.
Tuesday, April 25, 2017

11:30 Social; 11:50 Luncheon
Vi Bentley Village, 701 Retreat Drive, Naples, 34110

Cost: $27  PRSA Members, $35  Non-Members, $20  Student

Reservations must be made by Friday, April 21.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

First ever PR Conference at Sea

PRSA Sunshine District Conference – June 23-26, 2017

PRville 2017: The PRSA Sunshine District Conference at sea | Friday, June 23 – Monday, June 26, 2017

North Florida PRSA welcomes you to the Sunshine District Annual Conference 2017 home port! We are so excited to announce we are casting off the lines and shoving off from boring hotel-based conferences! We’ll spend three glorious days at sea mixing our professional development with pleasure boating on Royal Caribbean’s Majesty of the Seas. This is quite possibly the very first PR conference held on the high seas anywhere in the world.

We’ll have all the features you’ve come to love about the annual district conference with none of the boring stuff. You can even bring along a spouse, friend or traveling companion to enjoy this beautiful three-day weekend. While we’re at sea, we’ll be learning about the latest trends in our industry, building our skills and gaining experience through the shared stories from our top-notch speaker lineup.

This conference is truly a departure from the ordinary PR conferences. So don’t be a landlubber and reserve your seat today. Guarantee your PRVille registration at preferred rates by paying a refundable deposit of $200 per stateroom any time through April 8. Payment in full is due by 5 p.m. on April 9. Bon Voyage!


Lunch ‘N Learn speaker for March

Maria Jimenez-Lara is Chief Executive Officer for the Naples Children & Education Foundation. Ms. Jimenez-Lara previously served as Director of Foundation Services and Grants Director for NCEF, responsible for overseeing the charitable grant process in conjunction with the trustee-driven Grant Committee.

Prior to joining NCEF, Jimenez was Redlands Christian Migrant Association’s (RCMA) Director of Charter Schools. She has over 20 years experience in program development, designing effective educational programs for at risk children, and collaborating with various community based organizations. Among her major contributions are the development of five charter schools for at risk children, two housing developments for low income families, and a founding member of a domestic violence prevention organization.

Jimenez holds two undergraduate degrees from Florida International University and Universidad de las Americas. She is a graduate of Hodges University with a master’s in public administration. Her civic involvement includes serving on District XI Juvenile Justice Board and various non-profit organization boards. Some of her accolades include Woman of the Year, Lifetime Achievement Award, Homestead, Florida and one of El Nuevo Miami Herald’s “Rising Latino Leader.”

Tuesday, March 28, 2017
11:30 Social; 11:50 Luncheon
Hilton Naples, 5111 Tamiami Trail N.

Cost: $27  PRSA Members, $35  Non-Members, $20  Student

To Register – CLICK HERE 

Reservations must be made by Friday, Mar. 24.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

February 2017 Lunch N Learn

Media Panel discussion on
“The Changing Face of News Gathering”

This month’s Lunch ‘N Learn will be held in partnership with the Naples Press Club. The topic will be “The Changing Face of News Gathering” featuring Stan Chambers, Digital Content Director at WINK News; Penny Fisher, News Director at Naples Daily News; and Phil Borchmann, Editor-in-Chief at Gulfshore Business

For nearly 12 years, Phil Borchmann has served as the editor of award-winning Gulfshore Business, a business-to-business publication covering Lee, Collier and Charlotte counties.  

He also edits Naples REALTOR-the official magazine of the Naples Area Board of Realtors-that is published by Gulfshore Life magazine.
Before his arrival in Southwest Florida, Borchmann spent about 15 years working as a reporter at newspapers such as the Chicago Tribune and the Rockford Register Star in Rockford, Illinois, his hometown. Borchmann is a graduate of Illinois State University.   


Stan Chambers Jr., in some respects, is in charge of the present and the future.

As Digital Content Director for WINK News, Stan oversees the management and direction the station’s digital and social footprints, from content creation to strategy and design.
Stan describes himself as an “old digital soul leading a digital evolution.” He transitioned into digital journalism after nearly a decade as a newspaper reporter and about three years as a nonprofit communications director.
Stan currently lives in Fort Myers with his wife and very active three-year-old daughter.  


Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers. She joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft.  

In February 2007 she traded the hills of Indiana for the beaches of Florida when she joined the Naples Daily News as the art director for one of its community publications. She has served as managing editor for the Naples Daily News’s seven community publications, has managed the business section and the features section. She was named interim executive editor in August 2016 and was named news director for Naples in December 2016.
She is geeky about design, passionate about good story telling and over the top with organization. She enjoys spending time with her sportswriter husband and their adorable kids: Audrey, 4 and Alec, 2.

Register Here

Tuesday, February 28, 2017

Naples Hilton, 5111 Tamiami Trail North, Naples

11:30 a.m. – 12:00 p.m.  Networking

12:00 p.m. – 1:00 p.m.  Lunch and Presentation

$27  PRSA Members & Naples Press Club Members

$35  Non-Members
$20  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24, 2017.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you. 

January 2017 Lunch ‘N Learn

PRSA Gulf Coast Chapter January 2017
Lunch N Learn –
How Millennials are Shaping the Future

The Public Relations Society of America (PRSA), Gulf Coast Chapter,  will examine how Millennials are shaping the future of strategic communications and will explore generational differences and trends and their effects on public relations professionals.

We welcome speakers Kellie Nolan and Crystal Wimperis of
Be Brilliant!® Marketing. They will address the topic,
“How Millennials Are Shaping the Future.”

Kellie Nolan
Kellie provides strategic communications counsel and tactical marketing support to help clients connect with customers, employees, communities, and other stakeholders. At the heart of her work is an ability to understand clients’ needs and distill complex information into meaningful messages and memorable brand stories.
Kellie is an experienced communications strategist and PR veteran. She is co-founder and managing partner at Be Brilliant! Marketing, the marketing agency she and her husband run together. From their office in Fort Myers, the Be Brilliant Marketing team works with local, national, and international clients.

A communications professional for more than 30 years, Kellie has developed and managed public relations and integrated marketing programs for local and global clients in a range of B2B and B2C market segments, from agriculture and construction to medical technologies and retail. Kellie also works with clients on internal and corporate communications, and leads workshops on brand messaging and media training.

Crystal Wimperis
Crystal is a marketing and design specialist at Be Brilliant!

® Marketing. She creates visuals that fuel clients’ marketing efforts. Whether it’s designing graphics for a clients’ social media page, website, or an event, her priority is creating designs that gets clients noticed.

Crystal’s lifelong passion of business and art led her to pursue a bachelor’s degree in marketing and graphic design at the University of Minnesota Duluth. In fact, she was first person in the U.S. to hold this new degree. She enjoys keeping up with the latest trends in graphic design and the fast-changing world of social media marketing. She is especially proud of the design work she’s done on a variety of marketing materials for local nonprofit events, including the Lee County Cattle Baron’s Ball and the March of Dimes Signature Chefs Auction.


Tuesday, January 24, 2017
Naples Hilton, 5111 Tamiami Trail North, Naples

11:30 a.m. – 12:00 p.m.  Networking
12:00 p.m. – 1:00 p.m.  Lunch and Presentation

$27  PRSA Members
$35  Non-Members
$20  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, January 20th.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you.

Creative Services and Communications Manager

Responsible for writing and production of internal and external marketing products including social media, video production, photography, and website content (front-end).

Seeking 5-7 years experience in web-based broadcast and social media communications strategies, professional writing/editing/publication, graphic design, Adobe creative software, and brand management. Bachelor’s Degree in related field.

Desire an individual excited about education, grounded in community, comfortable with multiple tasks/priorities, and able to develop engagement and collaboration across all constituencies, in order to create messaging and materials that capture the spirit and happenings of our school and enhance visibility.

Seacrest Country Day School is a co-ed Preschool through Grade 12 independent school in Naples. We are located in southwest Florida near the Gulf beaches, the Everglades, and Ten Thousand Islands making our area especially popular among eco-tourists.

Salary is commensurate with experience. This position is available now. Please visit our website www.seacrest.org to determine if our mission matches yours!

Resumes to Marty Durham, mdurham@seacrest.org

2016 PRSA Gulf Coast Chapter Holiday Party

Nibble, Sip, Chat and Celebrate Gulf Coast Chapter PRSA at VOM FASS
Don’t miss our last session of 2016!

Join us on Tuesday, November 29 for a unique – and flavorful – private networking experience at VOM FASS. Our hosts, manager Willie Doyle and Chef Joan, will prepare delectable small bites and a special holiday cocktail for us. During our visit, we are welcome to sample exclusive cask-aged vinegars, exquisite oils, superior spirits and liqueurs from around the world. Enjoy networking with colleagues and hear from Vom Fass manager, Willie Doyle about the origins and creation of their worldly offerings.

GCPRSA Holiday Networking Event
November 29, 2016
4:30 p.m. – 6:30 p.m.
VOM FASS (located at Mercato , next to Chipotle)
9100 Strada Pl #2112, Naples, FL 34108

Come for the spirits, come for the treats, but most especially, come for the camaraderie!

To Register – Click Here

Breanna Rigg
Breanna Rigg

PLUS November 29 is #GivingTuesday so all proceeds collected from the registration fee will support our PRSA student scholarship fund used to help fund registration fees for local college students to attend the National PRSSA conference each year. This year we helped FGCU student Breanna Rigga attend the PRSSA session in Indianapolis. See the Breanna Rigg story – Click Here

Want to know a little more about Vom Fass? Check out these links:



October 2016 Lunch N’ Learn – PR Strategy Helped Naples Soap Company Grow

How a PR Strategy Helped the Naples Soap Company to Grow

Deanna Renda
Deanna Renda, CEO

Join us for this month’s Luncheon on Tuesday, October 25!

11:30 network, Noon program

Learn how Deanna Renda, CEO of Naples Soap Company, took her company from a small solo entity to a multi-location business and online international player.

Since the founding of Naples Soap Company, people from all around the world have used its natural and organic skin care products to eliminate their chronic skin issues. Learn the challenges that are overcome in developing a PR strategy that constantly shifts and changes as a company goes through the growing cycles.

To Register – Click Here


The Naples Soap Company offers the highest quality natural and organic skin care products that are not only beautiful, but more importantly, produce results – relief for those suffering from chronic skin care issues.

Deanna personally has had eczema and psoriasis most of her life. She tried everything to relieve her symptoms – including products recommended by dermatologists. When her daughter was born, she too, had eczema. Deanna began a diligent search for products that would relieve their symptoms.

Being a nurse, Deanna understood the effects harsh commercial chemicals can have on the body. She began using natural and organic products on herself and her daughter. Before long, they were seeing amazing results. The combination of these ingredients made a tremendous difference in their skin. Eventually they were both free of their skin issues.

Since founding Naples Soap Company, people from all over the world have used their products to eliminate their chronic skin issues and live happier lives with less frustration. It is their pleasure to share what they have learned. The Naples Soap Company loves the positive feedback from customers who rave about how good their skin looks and feels.

Ethics Month Activities – September 2016

Donna Heiser, APR
Donna Heiser, APR – Ethics Officer

September is Ethics Month!

September is PRSA’s Ethics Month and our national Board of Ethics and Professional Standards has been hard at work preparing a variety of ethics-related articles, Twitter chats and programming to help you make Ethics the Heart of Leadership.

To follow is a comprehensive list of activities for the month.

Thank you so much for your attention and commitment to ethics and to PRSA. Happy Ethics Month!

Donna C. Heiser, APR
Ethics Officer


Take the Ethics Month Survey 2016:
The Arthur W. Page Center has awarded a grant to BEPS members Marlene Neill, PhD, assistant professor, Baylor University, and Nancy Weaver, APR, internal communications manager at The Cosmopolitan of Las Vegas.  The 2016 survey, “How Millennials View Ethics in Public Relations,” will be conducted during ethics month and feature input from both new pros and associate members.  The results from the first phase of the study (September 2015) will be presented at the PRSA International Conference, as well as shared through other public relations channels. The survey will be distributed Sept. 7 with a reminder email two weeks later.

New pros and associate members are encouraged to take the survey and to attend the PRSA International Conference session.

Tactics Article – “Building the Ethical Expectations within Your Organization Begins with You” by Jim Lukazewski

Read and share Jim’s wisdom on social media. #PREthics

PRSAY Blog Posts:  Various authors, including Nance Larsen, APR, Fellow PRSA and 2016 BEPS Chair, Kirk Hazlett, APR, Fellow PRSA, Marlene Neill PhD., APR, and Johnathan Slater, Ph.D., APR, Fellow PRSA will pose discussions and address current ethical challenges, issues and best practices throughout the year and ethics month. First blog post for Ethics Month will be September 1.

Read and share these blog posts with your social media circle. #PREthics

September 8 – 3 PM EDT: Ethics Month Webinar – The Art and Courage of Dealing with Ethical Issues

As the ethics counselor of your organization, public relations professionals seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited.  This ethics webinar will discuss how to recruit allies and form coalitions as a means to influence more senior executives as well as provide examples of persuasive techniques that can be used to raise ethical concerns.

Panel: Dr. Bryan Reber, author “Gaining influence in Public Relations”

Debra Bethard-Caplick, MBA, APR practitioner with a personal story

Emmanuel Tchividjian, BEPS member and ethics officer

Nance Larsen, APR, Fellow PRSA, Chair of BEPS

Sign into your PRSA account and enjoy this FREE Webinar! Extra credit if you invite peers. Extra – double secret extra credit if you schedule a program or encourage your PRSA peers to participate.

Twitter Chats – #PREthics (unless otherwise designated)

September 13 – 8:30 pm EDT, PR Student Chat – “Ethics, the Heart of Public Relations” by Kirk Hazlett, APR, Fellow PRSA, Associate Professor, Communications/Public Relations, Curry College – #PRStudChat

Realistic workplace scenarios, based on the PRSA Code of Ethics, will be presented to the attendees for discussion.  Solutions, tools and tips will be provided on how to successfully deal with ethical issues.

September 20 – 8 PM EDT – Twitter Chat – Let’s Talk Ethics!  Best Practices for Ethics Curriculum in Public Relations

PR Division of AEJMC and the PRSA Educators Academy to discuss ethic curriculum

Panelists include: Tiffany Gallicano, Ph.D, and Elizabeth Toth, Ph.D., APR, Fellow PRSA

September 21 – 1 PM EDT – PR/Pro/Journalist Chat – Supporting Ethical Journalism with Nancy Weaver, APR, internal communications manager at The Cosmopolitan of Las Vegas and Lynn Walsh, journalist, KNSD and President-elect for the Society of Professional Journalists.

September 21 at 8 PM EDT – New Pros Chat
Social Media & Ethics: Common Pitfalls & How to Avoid Them
The relationship between PR and social media is ever-evolving. Managing this relationship while maintaining a commitment to ethics is a balancing act. Join us to learn about the common pitfalls associated with using social media in public relations and find out how to avoid them!

HOST:  Marlene S. Neill, Ph.D., APR, Assistant Professor, Baylor University, Department of Journalism, Public Relations & New Media (@neillpr)

Participate in and share these Twitter chats.

For more information on Ethics, please visit PRSA National’s Ethics page.

September 2016 Lunch N’ Learn – PR Ethics Media Panel

PR Ethics Media Panel

Phil Lewis, Moderater
Phil Lewis, Moderator

Join us for this month’s Luncheon on Tuesday, September 27!

11:30 network, Noon program

Learn from the media pros and their candid discussion on ethics good and bad from people in the PR profession.

Former Naples Daily News editor Phil Lewis will moderate a panel on PR ethics that will include actual incidents and stories that turned out good, and where the PR pro sent them down a bad road.

Panelists include Naples Daily News Columnist Brett Batten, WINK NEWS Anchor/Reporter Corey Lazar, WGCU-FM Station Manager and News Director Amy Tardif, and Gulfshore  Business magazine Editor Phil Borchman.

Expect a lively discussion with room for Q & A.

To Register – Click Here


Brett Batten, Naples Daily News Columnist


Corey Lazar, WINK NEWS Anchor/Reporter

Corey Lazar

Amy Tardif, WGCU-FM Station Manager and News Director


Phil Borchman, Gulfshore Business Editor

Phil Borchman