September Lunch-N-Learn: The Thin Line Between PR and Marketing

Public Relations Society of America
GULF COAST CHAPTER
SEPTEMBER LUNCH-N-LEARN
11:30 am, Tuesday, Sept. 25, 2018
at Hilton Naples
Speaker Teresa Araque, AVP Marketing/Public Information Officer for Hodges University, will discuss the thin line between public relations and marketing.
The luncheon will be held Tuesday, Sept. 25, at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.
Reserve your seat today.
CLICK HERE to register and reserve your seat!
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Teresa M. Araque
AVP Marketing/Public Information Officer
Hodges University
As the AVP of Marketing and Public Information Officer for Hodges University, Teresa brings more than 20 years of public relations and marketing experience.
Teresa earned her Bachelor of Arts degree in Journalism with specialties in sports and feature writing from Ball State University, Muncie, Ind. She worked as a local reporter for the Naples Daily News and Bonita Banner, and then as a public relations expert for a local advertising agency, and a large corporation. In 2000 she launched WordPlay, Inc., a full-service public relations and marketing company. Prior to joining Hodges University in August, she was the Director of Communications and Public Information Officer for Florida SouthWestern State College.
Over the years, she has been involved with several non-profit and civic organizations, including as a founding member and past president of Public Relations Society of America (PRSA)/Gulf Coast Chapter, and as the public relations director for the Taste of Collier for 10 years. Currently, she is a board member for Sports Club, an after-school program. She was selected by Gulfshore Business magazine as a Top 40 Under 40 business professional.

August 28 Lunch N Learn – Sports Marketing in Collier County

Sports Marketing in Collier County Leveraging the CVB

How did Collier County become the nation’s pickleball epicenter? And how can Public Relations professionals leverage the Naples, Marco Island, Everglades, Convention & Visitors Bureau to enhance your outreach objectives?

Join the August 28 PRSA Gulf Coast Chapter’s lunch and learn where we will hear from Speakers Jack Wert, Executive Director and JoNell Modys, PR Director of the Naples, Marco Island, Everglades, Convention & Visitors Bureau.

The two will lead an informative presentation about the exciting plans for sports in Collier County, including landing the national Pickleball tournament. Also they will provide practical tips and fresh resources you can use today to enhance your PR and Marketing plans.

The luncheon will be held Tuesday, August 28 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.

CLICK HERE to reserve your seat today.

Jack W. Wert
Executive Director
Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB)

Jack has dedicated over 25 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, first in Seminole County near Orlando and for the past 14 years in Collier County.

Jack holds the designation of Certified Destination Management Executive (FCDME) and Professional Destination Manager (PDM) and is Past Chair of the Florida CVB Association and serves on their Nominating Committee. He has also served on the Visit Florida Board of Directors, is the Immediate Past Chairman of the Destination Marketing Association Accreditation Board (DMAP) and serves on the DMAI Advocacy Committee.

In Southwest Florida, Jack serves on the Advisory Boards for the Florida Gulf Coast University Resort & Hospitality Management School, the United Arts Council of Collier County and the Collier County Lodging and Tourism Alliance.  He holds a Bachelor of Science degree in Marketing from Miami University in Oxford, Ohio.

 

JoNell Modys
Public Relations Manager
Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) 

JoNell has been with the Naples, Marco Island, Everglades Convention and Visitors Bureau for seventeen years – fifteen of those years in-house and two as the public relations director for the bureau’s previous marketing agency. She handles travel and tourism public relations and communications, working closely with travel writers, editors from around the country and the world to publicize the area as a premiere vacation and business travel destination, and with the bureau to ensure the quality of all of its promotional materials.

She has specialized in travel and tourism public relations since 1997, when she went to work as the public relations manger for Cunard Line shortly after their move to Miami. She has worked for several agencies specializing in luxury travel clients. Her past client experience includes work for the Mandarin Oriental Hotel in Miami; the Loews Miami Beach Hotel; the Connoisseurs Scotland group of luxury properties, The Moorings yacht charters and more.

Prior to working in marketing and public relations, JoNell was a broadcast journalist and producer. She has worked on the air in radio and television in Honolulu and Orlando and for the Computer Chronicles show on PBS. Her interactive media credits include her role as assistant producer on the Pocahontas Storybook interactive CD from Disney Interactive.

Social Media Policies, Practices and the 1st Amendment: Legal Advice for PR Professionals

Back by popular demand! Join the June 26th PRSA Gulf Coast Chapter’s lunch and learn where we will hear from attorney John Miller with Henderson, Franklin, Starnes & Holt about social media policies for your organization.

Miller will lead a presentation to guide public relations professionals addressing issues such as: Are social media posts considered “free speech?” Can an employer legally examine a candidate’s social media presence as part of the recruitment process? When can an employer legally terminate an employee for their online behavior? Where is the line with social media and the first amendment?

Miller will share examples of the most critical and valuable best practices in public relations in order to be proactive with legal issues guidelines when it comes to online activities.

The luncheon will be held Tuesday, June 26 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.

CLICK HERE to reserve your seat today.

Barker and Fisher to speak during May Lunch N Learn

CLICK HERE TO REGISTER

Join the May 22nd PRSA Gulf Coast Chapter’s lunch and learn where we will hear from leaders from the region’s largest daily newspapers, The Naples Daily News and The News-Press.

Bill Barker, publisher and president of the Naples Daily News and The News-Press and Penny Fisher, editor of the Naples Daily News will lead the discussion.  We will explore the changing face of media in Southwest Florida and the role first amendment in today’s environment.

Please, come with questions.

The luncheon will be held Tuesday, May 22 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes salad, pasta primavera and dessert. A vegetarian option is available.

Reserve your seat today.

Bill Barker

Bill Barker is the West Florida Regional President of Gannett Company, as well as publisher and president of the Naples Daily News and The News-Press, community publications, and related digital products. He also oversees the newspaper operations in Tallahassee and Pensacola.

Bill last served as vice president, regional publisher of the Journal Media Group overseeing operations at its newspapers in Naples and Florida’s Treasure Coast, as well as in Knoxville, Tennessee; Anderson, South Carolina; and Evansville, Indiana.

Bill joined the Daily News in fall 2013 as regional publisher and chief revenue officer after nearly a decade overseeing newspaper and media operations in the Tampa Bay area, including serving as president and publisher of The Tampa Tribune, St. Petersburg Tribune and TBO.com.

Before coming to Florida, Bill worked his way through the operational ranks at the Richmond Times-Dispatch, where he was named director of operations in 1996. During his time in Richmond, Barker oversaw the construction and launch of three new facilities and an organizational restructuring.

Penny Fisher

Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers.

Penny joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft. In college, she worked as a designer and editor for the Vincennes University Trailblazer and the Ball State Daily News.

In February 2007, she traded the hills of Indiana for the beaches of Florida and joined the Naples Daily News as a lead designer and later associate editor of The Banner. Penny served as the managing editor for seven community publications and for the Naples Daily News before being named the top editor in November 2016.

Penny is geeky about design, passionate about good story telling and over the top with organization. She enjoys shopping, traveling, cooking and spending time with her sportswriter husband Adam Fisher and her two kids Audrey, 5 and Alec, 3.

April 2018 Lunch-N-Learn: You & Your Business. AS SEEN ON TV!

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This month, Frank Cipolla will present, ” You & Your Business. AS SEEN ON TV!” Frank will discuss how to get you and your company on local and national radio and TV using the free media. Frank will provide invaluable information to help brand you the ‘expert’ in your industry. This short presentation will also provide tips on engaging the local and national media and improving your on camera performance.
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A 40-year radio and TV news broadcaster who was seen and heard in and around NYC and nationally, Frank began his on-air career at several small radio stations in New Jersey. In the mid 1980’s Frank was hired as the anchor for ‘Soupy Sales Radio Show’ on WNBC-AM in NYC. There he worked with ‘Imus in the Morning’ and Howard Stern often filling in on the Imus Show. Later he worked as a reporter for the NBC Radio Network before moving into local TV news – first as host of ‘Staten Island Live’ and then as the co-host of the popular ‘Morning Edition’ on News 12 New Jersey. In 2001 he moved over to WWOR-TV Channel 9 in NYC where he worked as a reporter and anchor.
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Frank most recently was heard nationally on the Wall Street Journal Radio Network. He is also the author of “It Shocked Even Us” a look all the funny behind the scenes stories from his many years in radio and TV. He is currently the owner of Contacts Media – a guest booking and media training company based in NY and Naples.
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DATE: Tuesday, April 24, 2018
Vi Bentley Village, 850 Retreat Drive, Naples

Schedule:
11:30 a.m. – 12:00 p.m.  Networking
12:00 p.m. – 1:00 p.m.  Lunch and Presentation

Cost:
$30  PRSA Members
$38  Non-Members
$25  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, April 20, 2018.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you.

March Lunch ‘N Learn returns to Hilton Naples

This month, our Lunch ‘N Learn returns to the Naples Hilton at 11:30 a.m., Tuesday, March 27.

Politics and news are inseparable. With political news coverage dominating the headlines more than ever before, the Gulf Coast Chapter of PRSA welcomes Washington D.C. communications veteran, Carolyn Tieger as the keynote speaker at the March 27 lunch and learn. Tieger is considered one of the top public affairs strategists in the country, especially when it comes to tough legislative issues, corporate and industry crises, litigation and issues management.

She will share her experiences and why she believes public affairs is the new public relations.

Cost: $30 for PRSA, $38
Non-Members, $25 Students
Reservations must be made by Friday, March 23, 2018.
*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, March 23. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

Upcoming PRSA opportunities

Chapter Impact Campaign

  • PRSA is kicking off its Chapter Impact Campaign this month, to support students of diverse backgrounds in their pursuit of careers in public relations and communications. By working together, PRSA, Chapters and the PRSA Foundation can make a significant impact on our profession by providing education and career opportunities to deserving students and building a diverse workforce.
  • PRSA is asking Chapters to share PRSA Foundation information and find creative ways to help support fundraising activities that benefit the PRSA Foundation.
  • A campaign toolkit for chapters, with background information and suggestions for different ways to participate, has been posted in the MyPRSA Chapter Leadership Community. Contact Beth-Ellen Keyes, the Foundation’s director of operations and programs, with questions.
  • Participating Chapters will receive a digital badge for their websites acknowledging their commitment to diversity and student support through their donation to the PRSA Foundation.

Membership Promotions

  • WELCOMEBACK18—waives the $35 reinstatement fee for anyone rejoining PRSA (more than six months of not being a member) at the $200 or $255 membership levels only. Valid through December 31, 2018.
  • JOINPRSA18—waives the $65 initiation fee for new members joining PRSA at the $200 or $255 membership levels only. Valid through December 31, 2018.
  • CHAPTERS18—provides a free chapter membership (up to $100) for new members joining at the $200 or $255 membership levels only. Valid March 1 – April 30, 2018. Please do not post the promo code or the graphics until March 1, as the code is not live until that date.
  • NEW! – Social media toolkit for CHAPTERS18 has been posted to a new community – Resources for PRSA Chapter Social Media Managers. Please encourage your social media volunteers to join this community.

Virtual Career Fair Coming Up

  • PRSA is hosting its second annual Virtual Career Fair April 18 from 1-4 p.m. ET.
  • Please share this with anyone you may know who would be interested in either attending as a jobseeker or exhibiting as a hiring employer.
  • More information at this link, or contact John Kesaris, PRSA’s corporate development and industry partnerships coordinator.

Chapter Event Promotional Opportunity

  • Let colleagues know what’s happening in your region and show prospective members that our chapters offer relevant activities for learning and connecting with other communication professionals. PRSA lists chapter events on prsa.org/learn under Chapter Events and also in the monthly “What’s Happening” email to all members.
  • Use this link to submit events, at least two months in advance.

Questions/Comments?

Please let me know if I can help you with anything. And, contact PRSA Sr. VP of Membership Jay Starr at 212.460.0306 or jay.starr@prsa.org if you have questions about PRSA membership activities.

February panelists – the changing newsroom

The February Lunch N Learn will be held at 11:30 a.m., Tuesday, Feb. 27, at Tiburon Golf Club, 2620 Tiburon Drive in Naples. We will hear from a media Panel on how newsrooms are changing and evolving and public relation strategies to meet those changes. CLICK TO REGISTER

The panel will include:

Penny Fisher
Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers. Penny joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft. In college, she worked as a designer and editor for the Vincennes University Trailblazer and the Ball State Daily News. In February 2007, she traded the hills of Indiana for the beaches of Florida and joined the Naples Daily News as a lead designer and later associate editor of The Banner. Penny served as the managing editor for seven community publications and for the Naples Daily News before being named the top editor in November 2016. Penny is geeky about design, passionate about good story telling and over the top with organization. She enjoys shopping, traveling, cooking and spending time with her sportswriter husband and her two kids Audrey, 5 and Alec, 3.

Julie Glenn
Julie Glenn is the Interim News Director and host of WGCU’s Gulf Coast Live. She has been working in southwest Florida as a freelance writer since 2007, most recently as a regular columnist for the Naples Daily News. She began her broadcasting career in 1993 as a reporter/anchor/producer for a local CBS affiliate in Quincy, Illinois. After also working for the NBC affiliate, she decided to move to Parma, Italy where she earned her Master’s degree in communication from the University of Gastronomic Sciences. Her undergraduate degree in Mass Communication is from the University of Missouri at Kansas City.
Fluent in Italian, Julie has also worked with Italian wine companies creating and translating web content and marketing materials. Her work has been featured in international, national, and local magazines. She has served as president of the local chapter of Slow Food where she remains on the board. Her interests include cooking, traveling, and spending time with her family.

Darrel Lieze-Adams
Darrel Lieze-Adams serves as the Vice President of News for Waterman Broadcasting (NBC2 and ABC7). He has been with the station since 1997. During his tenure at Waterman Broadcasting the station has won four National RTNDA Edward R. Murrow’s for Investigative Reporting. Darrel says, “I believe investigative reporting is the foundation of a great news department.” The station has also won several Regional Awards including Best Station, Best Breaking News, Best Newscast and Best Reporting. The news staff has won many Florida Associated Press Awards too, including Best Overall, Best Newscast, Best Weathercast, Best Sports, Best Public Affairs, and Best Reporting.

Darrel currently serves on the ABC News Director Advisory Board. This is a select group of News Directors who give feed back to the network. He served as Board Chair from 2006-08. He has served on many local boards, including the founding board of the Southwest Florida Affiliate of Susan G. Komen Breast Cancer Foundation. He has also served on the Island Coast AIDS Network (ICAN) and Children’s Home Society boards. He is a 2003 Graduate of Lee County Emerging Leaders and one of Gulfshore Life’s 2008 Men of the Year.

Darrel came to Fort Myers from Minneapolis. He was the senior executive producer for KSTP-TV in the Twin Cities. A native of Motley, Minnesota, Darrel holds a degree in broadcast journalism and speech communication from St. Cloud State University. He grew up on a dairy farm in Central Minnesota. Darrel currently lives in Lee County and is the proud father of twin daughters.

Ring in the New Year with Chief Stephanie Spell

Chief Stephanie Spell will be the featured speaker during the January Lunch-N-Learn, Jan. 23, at the Hilton Naples. Stephanie will share how the Collier County Sheriff’s Office social media team used wit and an informal writing tone to engage and calm a frazzled community before, during and after Hurricane Irma.
In addition to the team’s around the clock coverage, nightly “Reality Checks” summed up each day’s events, providing followers with all the information they needed in one crisp and conversational post.
After the storm passed, the team posted CCSO drone and Aviation Bureau video footage that provided followers with visuals that showed them where the damage was and – just as importantly – where it was not. The agency’s Facebook page had a reach of 2 million during the week of the storm, evidence that CCSO was a go-to source for reliable Irma-related news.

Click Here to Register

BIO
Chief Stephanie Spell heads the Community Engagement Department within the Collier County Sheriff’s Office. As a member of Sheriff Kevin Rambosk’s executive command staff, she provides leadership for several law enforcement bureaus, including Public Information and Media Relations, Crime Prevention, Planning and Research, Victim Advocate, Senior Services, Minority Affairs and Volunteers.
Chief Spell has been with the Collier County Sheriff’s Office since 1987. She is the co-author of the book “The People’s Commissioner Donna Fiala” (The Seymour Agency, 2017) and she was also named as one of the 2013 Women of Power by Florida Weekly. Chief Spell is an accomplished outdoorswoman who enjoys fly fishing, skeet shooting and adventure travel.

LUNCH N LEARN – THIS MONTH: Best practices in Storytelling with Video

This month, we join forces with the Naples Daily News for an evening Holiday Social and we welcome Amy Oshier to discuss the best practices in creating effective stories with video. Amy has served as the anchor for “Behind the Headlines” for USA Today Network (the parent organization of the Naples Daily News and News-Press) since January 2016.
She has received numerous awards for her reporting and anchoring in breaking news situations and for medical and investigative news pieces. She currently provides content for both broadcast and digital platforms. Amy is a graduate of the University of Florida.

Tuesday, November 28, 2017
5-7 p.m.
Naples Daily News
1100 Immokalee Rd, Naples, FL 34110

Cost: $30 for PRSA, $38 Non-Members, $25 Students

Reservations must be made by Friday, Nov. 24, 2017.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Nov. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.