LUNCH N LEARN – THIS MONTH: Best practices in Storytelling with Video

This month, we join forces with the Naples Daily News for an evening Holiday Social and we welcome Amy Oshier to discuss the best practices in creating effective stories with video. Amy has served as the anchor for “Behind the Headlines” for USA Today Network (the parent organization of the Naples Daily News and News-Press) since January 2016.
She has received numerous awards for her reporting and anchoring in breaking news situations and for medical and investigative news pieces. She currently provides content for both broadcast and digital platforms. Amy is a graduate of the University of Florida.

Tuesday, November 28, 2017
5-7 p.m.
Naples Daily News
1100 Immokalee Rd, Naples, FL 34110

Cost: $30 for PRSA, $38 Non-Members, $25 Students

Reservations must be made by Friday, Nov. 24, 2017.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Nov. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

October Lunch N Learn

LUNCH N LEARN – THIS MONTH
The importance of Ethics in Communication

Dr. Leonard Ferenz received his Ph.D. in Philosophy with a specialization in Medical Ethics from Georgetown University and the Kennedy Institute of Ethics in Washington, D.C.. He is now retired from a 25 year career teaching at the university level. Concurrent with his teaching career, Dr. Ferenz has served on several hospital, home health, and extended care ethics committees. He presently serves as the Vice President of the Character Council of Collier County. Dr. Ferenz has numerous publications in the field of medical and business ethics, he conducted an external ethics of audit of Collier County Government in 2003 and he was the key author of a character education program for the Collier County Public School system, known as the “Circle of Excellence”.
Dr. Ferenz was born in Colorado Springs, Colorado, attended Denver University as an undergraduate, had a brief career as a stock broker and investment banking consultant before returning to school to earn his Ph.D. at Georgetown and commence his academic career. Dr. Ferenz is married and has a son who presently has no interest in philosophy or ethics insofar as he is only nine years old.
Tuesday, October 24, 2017

11:30 Social; 11:50 Luncheon
Naples Hilton, 5111 Tamiami Trail North

Naples, FL 34103

Cost: $30 for PRSA, $38 Non-Members, $25 Student
s

Reservations must be made by Friday, Oct. 20, 2017.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Oct. 20. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

August 2017 Lunch N Learn – Best Practices and Practical Ideas for Your Clients, Businesses and Organizations

Naples Daily News and PRSA Present a Social Media Panel:

Current Best Practices and Practical Ideas for Your Clients, Businesses and Organizations

 

In partnership with the Naples Press Club and the Association of Fundraising Professionals

NPC and AFP members may register at the PRSA member rate of $30.00

 

Date:               Tuesday, August 22, 2017

Location:        Naples Hilton

11:30 a.m.       Registration and networking

11:55 a.m.       Welcome: Pam Fultz, President, Gulf Coast Chapter of PRSA

Sponsor Remarks: Bill Barker, President, Naples Daily News

Lunch

12:15 p.m.       Introduction of Emcee: Rachel Pierce, NBC-2

Introduction of Panelists (see below)

Q&A

1:10 p.m.         Adjourn

Cost:
$30 PRSA Members
$38 Non-Members
$25 Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, August 18, 2017. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.

Click Here to Register

 

Social Media Experts/Panelists

Name Organization Area of Focus
  Catherine Bergerson

 

Director of Communication and Marketing

Conservancy of SW Florida

Nonprofit best practices
  Jigsha Desai Digital Director

Naples Daily News

Media tools
  Georgia Beasley Director of TopicPulse Strategic Initiatives

Futuri Media

Media tools
  Matt Bernaldo Director of Digital

NBC-2

24/7 online news/story posting and monitoring
  John Miller Attorney at Law

Henderson, Franklin, Starnes & Holt

Legal aspects

Gary Meo guest speaker for June 20 meeting

For our June meeting, Gary Meo discuss media tracking and research, specifically how audience tracking and measurement options assist companies in understanding consumers.

Meo will also address methods to engage with audience members, utilizing media across all platforms, including television, online, mobile and emerging.

DATE:
Tuesday, June 27, 2017
Naples Hilton, 5111 Tamiami Trail North, Naples

Schedule:
11:30 a.m. – 12:00 p.m. Networking
12:00 p.m. – 1:00 p.m. Lunch and Presentation

Cost:
$27 PRSA Members
$35 Non-Members
$20 Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, June 23, 2017. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.

To Register – Click Here

Gary leads the division of Nielsen Scarborough that provides the sales and service of the company’s local-insights products for over 150 major metropolitan daily newspapers, alternative newsweeklies, magazines and digital companies nationwide.
Before joining Scarborough in 1995, Gary held marketing and research positions at Time Inc., People Weekly, LA WEEKLY, the Los Angeles Times and Hispanic Magazine.
Gary earned a BA degree from the State University of New York at Binghamton and is a graduate of the Executive Program in Management at UCLA’s John E. Anderson Graduate School of Business.

Presentation Material Below:

 

May 2017 Lunch N Learn with Stephen Dupont

This month we welcome back Stephen Dupont, vice president of public relations and branded content with Minneapolis firm Pocket Hercules. Stephen returns to explain why marketing and communications professionals need to re-connect with their customers (and other stakeholders such as employees, vendors or investors) through real conversations. Based on his recent cover story for Chief Content Officer magazine, Dupont will offer practical tips on how to reinvigorate stale content marketing programs with real conversations and add the type of context that can make your content more relevant, authentic — and worth sharing.

About Stephen Dupont: Stephen Dupont, APR, is VP of Public Relations and Branded Content for Pocket Hercules (www.pockethercules.com), a brand marketing firm based in Minneapolis. He has more than 25 years experience in public relations, marketing and branding. He is a frequent contributor to PRSA’s The Strategist and Public Relations Tactics publications, and writers about marketing, content and branding on his blog, stephendupont.co. His work has been honored with three Silver Anvils, and he has served as president of the Minnesota chapter of PRSA.

To Register – Click Here

DATE:
Tuesday, May 23, 2017
Naples Hilton, 5111 Tamiami Trail North, Naples

Schedule:
11:30 a.m. – 12:00 p.m. Networking
12:00 p.m. – 1:00 p.m. Lunch and Presentation

Cost:
$27 PRSA Members
$35 Non-Members
$20 Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, May 19, 2017. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.

April Lunch ‘N Learn speaker Sarah Owen, President SFCF

Sarah Owen will discuss Crisis Communications and share how the Southwest Florida Community Foundation worked with local partners, municipalities and victims’ families to assist in the aftermath of the Club Blu shooting in Fort Myers.

Sarah’s journey into the non-profit sector followed a career in investor relations, public relations and corporate communications. She worked for publicly traded companies on the New York Stock Exchange as well as private companies throughout the Southeastern United States.Sarah shares her leadership at the national, state and regional level. She is Florida delegate for the National Vision 20/20 Initiative, serves as chair of the Community Foundations of Florida (a member group of Florida Philanthropic Network), is a member of the board of the Southwest Florida Economic Development Alliance and serves on the Healthy Lee Steering Committee.  The News-Press named Sarah their 2016 Person of the Year.

A graduate of Florida Southern College and the University of South Florida, Sarah holds a bachelor’s and master’s degrees in education as well as certifications in environmental engineering from University of Florida’s TREEO Center.
Tuesday, April 25, 2017

11:30 Social; 11:50 Luncheon
Vi Bentley Village, 701 Retreat Drive, Naples, 34110

Cost: $27  PRSA Members, $35  Non-Members, $20  Student
s

Reservations must be made by Friday, April 21.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

First ever PR Conference at Sea

PRSA Sunshine District Conference – June 23-26, 2017

PRville 2017: The PRSA Sunshine District Conference at sea | Friday, June 23 – Monday, June 26, 2017

North Florida PRSA welcomes you to the Sunshine District Annual Conference 2017 home port! We are so excited to announce we are casting off the lines and shoving off from boring hotel-based conferences! We’ll spend three glorious days at sea mixing our professional development with pleasure boating on Royal Caribbean’s Majesty of the Seas. This is quite possibly the very first PR conference held on the high seas anywhere in the world.

We’ll have all the features you’ve come to love about the annual district conference with none of the boring stuff. You can even bring along a spouse, friend or traveling companion to enjoy this beautiful three-day weekend. While we’re at sea, we’ll be learning about the latest trends in our industry, building our skills and gaining experience through the shared stories from our top-notch speaker lineup.

This conference is truly a departure from the ordinary PR conferences. So don’t be a landlubber and reserve your seat today. Guarantee your PRVille registration at preferred rates by paying a refundable deposit of $200 per stateroom any time through April 8. Payment in full is due by 5 p.m. on April 9. Bon Voyage!

 

Lunch ‘N Learn speaker for March

Maria Jimenez-Lara is Chief Executive Officer for the Naples Children & Education Foundation. Ms. Jimenez-Lara previously served as Director of Foundation Services and Grants Director for NCEF, responsible for overseeing the charitable grant process in conjunction with the trustee-driven Grant Committee.

Prior to joining NCEF, Jimenez was Redlands Christian Migrant Association’s (RCMA) Director of Charter Schools. She has over 20 years experience in program development, designing effective educational programs for at risk children, and collaborating with various community based organizations. Among her major contributions are the development of five charter schools for at risk children, two housing developments for low income families, and a founding member of a domestic violence prevention organization.

Jimenez holds two undergraduate degrees from Florida International University and Universidad de las Americas. She is a graduate of Hodges University with a master’s in public administration. Her civic involvement includes serving on District XI Juvenile Justice Board and various non-profit organization boards. Some of her accolades include Woman of the Year, Lifetime Achievement Award, Homestead, Florida and one of El Nuevo Miami Herald’s “Rising Latino Leader.”

Tuesday, March 28, 2017
11:30 Social; 11:50 Luncheon
Hilton Naples, 5111 Tamiami Trail N.

Cost: $27  PRSA Members, $35  Non-Members, $20  Student
s

To Register – CLICK HERE 

Reservations must be made by Friday, Mar. 24.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

February 2017 Lunch N Learn

Media Panel discussion on
“The Changing Face of News Gathering”

This month’s Lunch ‘N Learn will be held in partnership with the Naples Press Club. The topic will be “The Changing Face of News Gathering” featuring Stan Chambers, Digital Content Director at WINK News; Penny Fisher, News Director at Naples Daily News; and Phil Borchmann, Editor-in-Chief at Gulfshore Business

For nearly 12 years, Phil Borchmann has served as the editor of award-winning Gulfshore Business, a business-to-business publication covering Lee, Collier and Charlotte counties.  

He also edits Naples REALTOR-the official magazine of the Naples Area Board of Realtors-that is published by Gulfshore Life magazine.
 
Before his arrival in Southwest Florida, Borchmann spent about 15 years working as a reporter at newspapers such as the Chicago Tribune and the Rockford Register Star in Rockford, Illinois, his hometown. Borchmann is a graduate of Illinois State University.   

 

Stan Chambers Jr., in some respects, is in charge of the present and the future.

As Digital Content Director for WINK News, Stan oversees the management and direction the station’s digital and social footprints, from content creation to strategy and design.
Stan describes himself as an “old digital soul leading a digital evolution.” He transitioned into digital journalism after nearly a decade as a newspaper reporter and about three years as a nonprofit communications director.
Stan currently lives in Fort Myers with his wife and very active three-year-old daughter.  

 

Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers. She joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft.  

In February 2007 she traded the hills of Indiana for the beaches of Florida when she joined the Naples Daily News as the art director for one of its community publications. She has served as managing editor for the Naples Daily News’s seven community publications, has managed the business section and the features section. She was named interim executive editor in August 2016 and was named news director for Naples in December 2016.
She is geeky about design, passionate about good story telling and over the top with organization. She enjoys spending time with her sportswriter husband and their adorable kids: Audrey, 4 and Alec, 2.

Register Here

DATE:
Tuesday, February 28, 2017

Naples Hilton, 5111 Tamiami Trail North, Naples

Schedule:
11:30 a.m. – 12:00 p.m.  Networking

12:00 p.m. – 1:00 p.m.  Lunch and Presentation

Cost:
$27  PRSA Members & Naples Press Club Members

$35  Non-Members
$20  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 24, 2017.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you. 

January 2017 Lunch ‘N Learn

PRSA Gulf Coast Chapter January 2017
Lunch N Learn –
How Millennials are Shaping the Future

The Public Relations Society of America (PRSA), Gulf Coast Chapter,  will examine how Millennials are shaping the future of strategic communications and will explore generational differences and trends and their effects on public relations professionals.

We welcome speakers Kellie Nolan and Crystal Wimperis of
Be Brilliant!® Marketing. They will address the topic,
“How Millennials Are Shaping the Future.”

Kellie Nolan
Kellie provides strategic communications counsel and tactical marketing support to help clients connect with customers, employees, communities, and other stakeholders. At the heart of her work is an ability to understand clients’ needs and distill complex information into meaningful messages and memorable brand stories.
Kellie is an experienced communications strategist and PR veteran. She is co-founder and managing partner at Be Brilliant! Marketing, the marketing agency she and her husband run together. From their office in Fort Myers, the Be Brilliant Marketing team works with local, national, and international clients.

A communications professional for more than 30 years, Kellie has developed and managed public relations and integrated marketing programs for local and global clients in a range of B2B and B2C market segments, from agriculture and construction to medical technologies and retail. Kellie also works with clients on internal and corporate communications, and leads workshops on brand messaging and media training.

Crystal Wimperis
Crystal is a marketing and design specialist at Be Brilliant!

® Marketing. She creates visuals that fuel clients’ marketing efforts. Whether it’s designing graphics for a clients’ social media page, website, or an event, her priority is creating designs that gets clients noticed.

Crystal’s lifelong passion of business and art led her to pursue a bachelor’s degree in marketing and graphic design at the University of Minnesota Duluth. In fact, she was first person in the U.S. to hold this new degree. She enjoys keeping up with the latest trends in graphic design and the fast-changing world of social media marketing. She is especially proud of the design work she’s done on a variety of marketing materials for local nonprofit events, including the Lee County Cattle Baron’s Ball and the March of Dimes Signature Chefs Auction.

REGISTER NOW

DATE:
Tuesday, January 24, 2017
Naples Hilton, 5111 Tamiami Trail North, Naples

Schedule:
11:30 a.m. – 12:00 p.m.  Networking
12:00 p.m. – 1:00 p.m.  Lunch and Presentation

Cost:
$27  PRSA Members
$35  Non-Members
$20  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, January 20th.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you.