September Lunch-N-Learn: The Thin Line Between PR and Marketing

Public Relations Society of America
11:30 am, Tuesday, Sept. 25, 2018
at Hilton Naples
Speaker Teresa Araque, AVP Marketing/Public Information Officer for Hodges University, will discuss the thin line between public relations and marketing.
The luncheon will be held Tuesday, Sept. 25, at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.
Reserve your seat today.
CLICK HERE to register and reserve your seat!
Teresa M. Araque
AVP Marketing/Public Information Officer
Hodges University
As the AVP of Marketing and Public Information Officer for Hodges University, Teresa brings more than 20 years of public relations and marketing experience.
Teresa earned her Bachelor of Arts degree in Journalism with specialties in sports and feature writing from Ball State University, Muncie, Ind. She worked as a local reporter for the Naples Daily News and Bonita Banner, and then as a public relations expert for a local advertising agency, and a large corporation. In 2000 she launched WordPlay, Inc., a full-service public relations and marketing company. Prior to joining Hodges University in August, she was the Director of Communications and Public Information Officer for Florida SouthWestern State College.
Over the years, she has been involved with several non-profit and civic organizations, including as a founding member and past president of Public Relations Society of America (PRSA)/Gulf Coast Chapter, and as the public relations director for the Taste of Collier for 10 years. Currently, she is a board member for Sports Club, an after-school program. She was selected by Gulfshore Business magazine as a Top 40 Under 40 business professional.

2018 Ethics Month – September  

Every September PRSA observes Ethics Month. This year’s theme is:  PR Ethics Counsel:  Be Prepared. As your Chapter Ethics Officer, I am pleased to share with you some resources that PRSA is offering including webinars, twitter chats, podcasts and blogs.

For more information visit or contact me at

Donna C. Heiser, APR, CRFE
Ethics Officer and Past President -PRSA
Chief Advancement & External Affairs Officer
Ave Maria School of Law

Below are some tools you can use to add to your ethics preparedness toolbox:

If You Have Five Minutes

Read a blog post on There will be posts about ethics throughout September:

  • Week 1: “Ethics and You: Leading the Way,” with Kirk Hazlett, APR, Fellow PRSA
  • Week 2: “Personal Ethics Assessment,” with Bob Frause, APR, Fellow PRSA
    • Are you living what you ethically advised?
    • What is a good “Ethical life?” Where are the areas you are not willing to differ from your personal code of ethics?
  • Week 3: “Ethical Decision-Making Models,” with Kathy Fitzpatrick, J.D.  and Diana Session (two separate blogs)
  • Week 4: “Building Relationships and Credibility as an Ethics Counselor,” with Marlene Neill, Ph.D., APR

Read an article:

If You Have 10-15 Minutes

Review presentation slides and watch a video:

The March 28 PRSA Richmond luncheon “Ethical Breaches” featured communication and marketing thought leader, consultant and educator Jacqueline Strayer. Download (PDF) her presentation slides or, if you are a PRSA Richmond member, log-in to the PRSA Richmond website to download the presentation. One of the last slides has a link to an NPR story and video highlighting a speech given at a U.S. Air Force Academy prep school following a 2017 incident involving racism on campus.

If You Have an Hour

Participate in a live webinar Sept. 13 at 3 p.m.: How to Prepare a Personal Crisis Plan with Debra L. Bethard-Caplick, APR and Bobbi J. Simmons, APR. PR practitioners must sometimes make tough decisions when faced with job-related dilemmas. How do you call out unethical or even unlawful behavior on the part of employer or client without damaging your own career at the same time?

By the end of this webinar, participants will be able to:

  • Create a crisis preparedness plan
  • Recognize key situations that require advance preparation to preserve a person’s reputation
  • Vet future career opportunities based on adherence to the PRSA Code of Ethics
  • Handle the aftermath of an ethics-based career crisis you didn’t create.

Participate in a nationwide Twitter chat about ethics. (Use the hashtag #EthicsMonth and tag @PRSARVA in your posts to let everyone know you are a member of the PRSA Richmond Chapter)

  • Sept. 4 at 8 p.m.: Ethics Counsel Today: No Boundaries: Moderated by Kirk Hazlett, APR, Fellow PRSA, with Ella Minty Member of the Board of Directors, Chartered Institute of Public Relations (CIPR) and Co-Chair CIPR Energy Leadership Platform. Join PRSA and public relations colleagues around the world as we examine and discuss the ways in which…and the reasons why…communicators today have to be ever mindful of varying perceptions of what constitutes ethical practice. Ella Minty is a London-based management consultant specializing in risk and reputation management.  University lecturer, public speaker and published author, Ella has almost 20 years’ experience working for international governments, institutions and multinational businesses with a focus on investment markets, lender organizations, national and international media, and non-governmental organizations.
  • Sept. 18 at 8 p.m.: PR Ethics Curriculum: Hosted by the PRSA Educators Academy/ Association for Education in Journalism and Mass Communication (AEJMC) PR Division & AEJMC Media Ethics Division and featuring BEPS Member Marlene S. Neill, PhD, APR. Dr. Neill is an assistant professor at Baylor University and teaches courses in public relations and advertising. She has published a book and 17 articles in journals such as Journal of Media Ethics, Public Relations Review, Journal of Advertising Education and Journal of Communication Management.

Watch an on-demand webinar:

  • Incorporating Ethics in the Public Relations Classroom: Tips, tools and resources for communications educators (available until Sept. 14): For those who are training the next generation of communicators, you should catch this webinar before it is no longer available. In this webinar, three leading public relations scholars discuss how they incorporate ethical topics into their public relations classes. They offer teaching techniques and resources that can help increase meaningful classroom discussions about ethical issues.
  • The Ethical Expectations of Leadership (available until Sept. 19): Leaders and especially those who advise and counsel them must recognize the ethical expectations of everyone inside and outside the organization. Failure to meet these expectations has palpable negative consequences. This program discusses the expectations and the consequences of failure to meet those expectations. 

August 28 Lunch N Learn – Sports Marketing in Collier County

Sports Marketing in Collier County Leveraging the CVB

How did Collier County become the nation’s pickleball epicenter? And how can Public Relations professionals leverage the Naples, Marco Island, Everglades, Convention & Visitors Bureau to enhance your outreach objectives?

Join the August 28 PRSA Gulf Coast Chapter’s lunch and learn where we will hear from Speakers Jack Wert, Executive Director and JoNell Modys, PR Director of the Naples, Marco Island, Everglades, Convention & Visitors Bureau.

The two will lead an informative presentation about the exciting plans for sports in Collier County, including landing the national Pickleball tournament. Also they will provide practical tips and fresh resources you can use today to enhance your PR and Marketing plans.

The luncheon will be held Tuesday, August 28 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.

CLICK HERE to reserve your seat today.

Jack W. Wert
Executive Director
Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB)

Jack has dedicated over 25 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, first in Seminole County near Orlando and for the past 14 years in Collier County.

Jack holds the designation of Certified Destination Management Executive (FCDME) and Professional Destination Manager (PDM) and is Past Chair of the Florida CVB Association and serves on their Nominating Committee. He has also served on the Visit Florida Board of Directors, is the Immediate Past Chairman of the Destination Marketing Association Accreditation Board (DMAP) and serves on the DMAI Advocacy Committee.

In Southwest Florida, Jack serves on the Advisory Boards for the Florida Gulf Coast University Resort & Hospitality Management School, the United Arts Council of Collier County and the Collier County Lodging and Tourism Alliance.  He holds a Bachelor of Science degree in Marketing from Miami University in Oxford, Ohio.


JoNell Modys
Public Relations Manager
Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) 

JoNell has been with the Naples, Marco Island, Everglades Convention and Visitors Bureau for seventeen years – fifteen of those years in-house and two as the public relations director for the bureau’s previous marketing agency. She handles travel and tourism public relations and communications, working closely with travel writers, editors from around the country and the world to publicize the area as a premiere vacation and business travel destination, and with the bureau to ensure the quality of all of its promotional materials.

She has specialized in travel and tourism public relations since 1997, when she went to work as the public relations manger for Cunard Line shortly after their move to Miami. She has worked for several agencies specializing in luxury travel clients. Her past client experience includes work for the Mandarin Oriental Hotel in Miami; the Loews Miami Beach Hotel; the Connoisseurs Scotland group of luxury properties, The Moorings yacht charters and more.

Prior to working in marketing and public relations, JoNell was a broadcast journalist and producer. She has worked on the air in radio and television in Honolulu and Orlando and for the Computer Chronicles show on PBS. Her interactive media credits include her role as assistant producer on the Pocahontas Storybook interactive CD from Disney Interactive.

Communications and Public Information Officer: FSSC

Florida Southwestern State College is seeking a Director of Communications and Public Information to serve as the official public information spokesperson of the College and is responsible for communicating the strategic actions and priorities of the College. This position develops and implements strategic communications initiatives for the College and its programs, resulting in increased understanding and support of Florida SouthWestern’s mission and deeper engagement with key constituents.

The Director reports to the Vice President for Economic Development and External Affairs and works closely with College leadership ensuring the strategic action communication goals are met. Effectively translates the executive vision of the College across all mediums ensuring the consistent communications of the College’s message and brand. This is an administrator on annual contract position.

For more information CLICK HERE

February panelists – the changing newsroom

The February Lunch N Learn will be held at 11:30 a.m., Tuesday, Feb. 27, at Tiburon Golf Club, 2620 Tiburon Drive in Naples. We will hear from a media Panel on how newsrooms are changing and evolving and public relation strategies to meet those changes. CLICK TO REGISTER

The panel will include:

Penny Fisher
Penny Fisher’s love affair with journalism began in rural southern Indiana. She grew up in a 500-person town just down the road from Milan, Ind., the real-life inspiration for the movie Hoosiers. Penny joined her high school newspaper staff during her junior year and has spent every day since devoted to the craft. In college, she worked as a designer and editor for the Vincennes University Trailblazer and the Ball State Daily News. In February 2007, she traded the hills of Indiana for the beaches of Florida and joined the Naples Daily News as a lead designer and later associate editor of The Banner. Penny served as the managing editor for seven community publications and for the Naples Daily News before being named the top editor in November 2016. Penny is geeky about design, passionate about good story telling and over the top with organization. She enjoys shopping, traveling, cooking and spending time with her sportswriter husband and her two kids Audrey, 5 and Alec, 3.

Julie Glenn
Julie Glenn is the Interim News Director and host of WGCU’s Gulf Coast Live. She has been working in southwest Florida as a freelance writer since 2007, most recently as a regular columnist for the Naples Daily News. She began her broadcasting career in 1993 as a reporter/anchor/producer for a local CBS affiliate in Quincy, Illinois. After also working for the NBC affiliate, she decided to move to Parma, Italy where she earned her Master’s degree in communication from the University of Gastronomic Sciences. Her undergraduate degree in Mass Communication is from the University of Missouri at Kansas City.
Fluent in Italian, Julie has also worked with Italian wine companies creating and translating web content and marketing materials. Her work has been featured in international, national, and local magazines. She has served as president of the local chapter of Slow Food where she remains on the board. Her interests include cooking, traveling, and spending time with her family.

Darrel Lieze-Adams
Darrel Lieze-Adams serves as the Vice President of News for Waterman Broadcasting (NBC2 and ABC7). He has been with the station since 1997. During his tenure at Waterman Broadcasting the station has won four National RTNDA Edward R. Murrow’s for Investigative Reporting. Darrel says, “I believe investigative reporting is the foundation of a great news department.” The station has also won several Regional Awards including Best Station, Best Breaking News, Best Newscast and Best Reporting. The news staff has won many Florida Associated Press Awards too, including Best Overall, Best Newscast, Best Weathercast, Best Sports, Best Public Affairs, and Best Reporting.

Darrel currently serves on the ABC News Director Advisory Board. This is a select group of News Directors who give feed back to the network. He served as Board Chair from 2006-08. He has served on many local boards, including the founding board of the Southwest Florida Affiliate of Susan G. Komen Breast Cancer Foundation. He has also served on the Island Coast AIDS Network (ICAN) and Children’s Home Society boards. He is a 2003 Graduate of Lee County Emerging Leaders and one of Gulfshore Life’s 2008 Men of the Year.

Darrel came to Fort Myers from Minneapolis. He was the senior executive producer for KSTP-TV in the Twin Cities. A native of Motley, Minnesota, Darrel holds a degree in broadcast journalism and speech communication from St. Cloud State University. He grew up on a dairy farm in Central Minnesota. Darrel currently lives in Lee County and is the proud father of twin daughters.

January 2018 President’s Message

Happy New Year! I hope everyone enjoyed the holiday season and is recharged for 2018. The arrival of a new year marks a turning of the page in the PRSA Gulf Coast Chapter leadership, when one president hands the reins to a new one. Despite the natural inclination to look ahead, we cannot do so without looking back.
This time last year, past president Pam Fultz assumed her new Board role. The list of her accomplishments is lengthy but suffice to say, the chapter has greatly advanced under her guidance. My deepest thanks to Pam for setting this course and providing such inspiring leadership with her vision to Educate, Engage and Energize!
As the 2018 Gulf Coast Chapter President, I am honored to serve and to lead our board of incredibly talented business professionals. Although we represent various industries and specialties, we are all committed to professional excellence and recognize the need to emphasize the core values and the ethical practice of public relations. Having been a member of PRSA and participated in our Gulf Coast Chapter programs the last 8 years, I have greatly developed my professional skills and have made many meaningful connections. You have my commitment to continuing the legacy set forth by our former chapter leaders.
So, where do we take things from here? Well, it starts with maintaining the successful programs that have been embraced by our members and non-members alike. In the year ahead, we will offer a wide array of learning opportunities to enrich the educational and interactive experience for our members and guests. Our monthly professional development luncheons will remain at The Hilton Naples, with the exception of a couple of new venues that we will inform about in the near future so stay tuned!
I look forward to seeing you at our next luncheon on Tuesday, January 23rd, at The Naples Hilton, where our 2018 Board of Directors will be inducted by Collier County’s Sheriff, Kevin Rambosk. Please be sure to welcome our newest Board members: Alisa Marie Coccari, Margie Hapke, Catherine Bergerson and Reagan Terry.
On behalf of the board, we wanted to let you know that we appreciate the countless hours many of you have invested in our chapter. It is important that we maintain strong connections with each other and appreciate your service and feedback. Please feel free to reach out if you would like to get more involved or just to chat. Our successes are shared and should be celebrated! Here’s to an exciting year ahead!
Niccole Howard
President, Gulf Coast Chapter of PRSA

September 2017 Lunch N Learn – Building and Maintaining Your Corporate Reputation

Paul Dickard
Herc Rentals

Building and Maintaining Your Corporate Reputation

This month’s featured speaker will be Paul Dickard, Vice President of Corporate Communication for Herc Rentals. Paul will discuss Corporate Public Relations: Building and Maintaining Your Reputation.

Paul is a senior corporate communications leader with diverse internal and external communications experience. Paul is skilled in leading staff and teams, managing large and complex communications projects, working in and across global, matrixed organizations, and achieving results that advance strategic agendas. His career has included leading and managing programs encompassing all major communications disciplines, as well as involvement with diverse industrial, commercial and professional services businesses.
Tuesday, September 26, 2017
11:30 Social; 11:50 Luncheon
Naples Hilton, 5111 Tamiami Trail North
Naples, FL 34103

Cost: $30 for PRSA, $38 Non-Members, $25 Students
To Register – CLICK HERE

Reservations must be made by Friday, Sept. 22.

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Sept. 22. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.