- Asserts professional competence
- Communicates professional expertise, plus personal and professional dedication and values
- Reflects progressive public relations industry practices and high standards
During the January meeting, Gulf Coast PRSA installed 2019 officers under the direction of Naples Mayor Bill Barnett.
- President Julie Pedretti: APR (Nicklaus Children’s Hospital Foundation)
- President-Elect Catherine Bergerson: (Conservancy of Southwest Florida)
- Past-President Niccole Howard: (Collier County Childcare Resources)
- Secretary Sara Dewberry: (Kudzu Kreative)
- Treasurer Scott Frazier: (Collier County Public Schools)
- APR (Accreditation) Chair Karen Platt: APR+M
- Communications Kaydee Tuff: (Shelter for Abused Women & Children)
- Communications /Social Media Madeline Young (Greater Naples Chamber)
- Diversity & Inclusion Chair Pam Fultz, APR (Vi Bentley Village)
- Ethics Chair Donna Heiser: APR (Ave Maria Law School)
- Membership Chair Courtney Jolly Goff (Naples Zoo)
- PR Chair Margie Hapke: (Collier County Government)
- PRSA National Delegate Russell Tuff (Social-Impact)
- Program Chair Cindi Withorn: (Community Foundation of Collier County)
The Public Relations Society of America (PRSA) is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their careers.” It represents more than 30,000 members comprised of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA).
The premier organization for PR and marketing professionals in Collier County, the Gulf Coast Chapter of PRSA, was founded in 2000 and has grown to 60 members who benefit from monthly education programs, periodic networking events and assistance with becoming accredited in PR.
News gathering and producing your own content
This month we are pleased to welcome Richard Kelly, Chief Operating Officer of Make-A-Wish® Southern Florida, the fifth largest Make-A-Wish chapter in the world.
Richard will talk about how his nonprofit—one of the most respected nonprofit organizations in South Florida—has been able to set itself apart from others. Key strategies he will discuss as part of his case study presentation include becoming their own content producers and creating news-gathering teams.
Richard joined the Make-A-Wish staff as director of special events in 1997, was promoted to Executive Vice President of Brand Advancement and Chapter Operations in 2006 and named COO in August 2017.
Make-A-Wish® Southern Florida (www.sfla.wish.org, @makeawishsfla) has a sole mission: creating life-changing wishes for children with critical illnesses. Since 1983, the Southern Florida branch has granted more than 12,000 wishes and expects to grant more than 600 wishes this year alone.
Networking begins at 8:30 am. Registration, networking and breakfast begins at 8:30 a.m. The presentation begins shortly after 9 a.m. Breakfast includes breakfast sandwiches, bakery, juice and coffee.
Cost: $30 for PRSA, $38 Non-Members, $25 Students
Reservations must be made by Friday, Feb. 22, 2019
CLICK HERE TO REGISTER!
*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 22. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.
Your local PRSA chapter will be turning 30 next year. The Gulf Coast Chapter, with a history of being about 50 members strong, is among the smaller chapters around the country. In Florida’s Sunshine District, our chapter is often referred to as the “boutique” chapter.
Well, we may be small, but we sure have been mighty. Since Judy Bricker served as our inaugural president in 2000, we’ve maintained a schedule of high-quality monthly programs and periodic social events. Recent media/social media panels and a program about nonprofit PR and donor communications drew more than 60 attendees. From time to time, nationally recognized speakers have joined us for workshops and seminars. Each year, one or two members complete the rigorous study program to earn their accreditation in PR. Several times, the chapter has provided a scholarship to send an FGCU student to the PRSA International Conference. So, what is next?
What do you need and want to grow personally and professionally? In this changing world of business, what can the Gulf Coast Chapter and the PRSA national organization do to help you develop skills to succeed in your current role and prepare for the next opportunity?
Soon, you’ll be receiving a short survey and perhaps you’ll also receive a phone call from one of our board members to gather ideas from you.
We want to be the organization that attracts and engages more local PR, marketing and communications professionals. When we better understand your needs and the needs of those who are not yet our members, we’ll be able to provide the tools—beyond lunch programs—to engage (and retain) current members and to attract new members.
The new (and expanded) board will be introduced to you at the January 22 Lunch & Learn. As has been our tradition, a formal installation ceremony and photo opp is planned for the enthusiastic team who will bring the Gulf Coast Chapter of PRSA into its 20th year!
Best wishes for a Happy, Healthy New Year!
Julie Pedretti, APR
President, 2019 Gulf Coast Chapter PRSA
DATE: Tuesday, April 24, 2018
Vi Bentley Village, 850 Retreat Drive, Naples
11:30 a.m. – 12:00 p.m. Networking
12:00 p.m. – 1:00 p.m. Lunch and Presentation
$30 PRSA Members
*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, April 20, 2018. No cash is accepted at the door. Checks are accepted and must be provided at the time of the luncheon. No shows will be billed if no prior notice given. Thank you.
Miromar Development Corporation, a multi-faceted real estate company with a growing portfolio of residential and commercial properties located in Southwest Florida, is seeking an experienced Public Relations Manager. This is a full time position for an in-house corporate marketing department. The right candidate will be an experienced writer able to develop themes and write feature articles, advertorials, and press releases, select appropriate photos and submit to media. Other writing and editing responsibilities include letters, newsletters, email announcements, occasional speeches, social media messages, advertising and brochure copy. The right candidate will have solid local media knowledge and contacts, be able to pitch editors with feature article ideas and conduct necessary interviews for information gathering and quotes. The Public Relations Manager also assists at promotional events. Experience with placement in state, regional and national media is a plus.
Requirements: College degree in communications or journalism and samples of published work.