What can APR do for you?

Not just anyone can do what you do.
As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired. The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. Building on the foundation of your educational degree, the APR keeps you current on today’s best practices and applications in the ever-evolving communications world.
The APR:
  •  Asserts professional competence
  • Communicates professional expertise, plus personal and professional dedication and values
  • Reflects progressive public relations industry practices and high standards
Preparing for the APR is an exercise in success, as the process provides an assessment of your proficiency and accurately calibrates your craft, contacts, and career goals. Where extra support is needed, I’ll work with you and introduce to a tremendously skilled and experienced network of mentors, providing you with a lifetime of guidance and expertise.
For more information, CLICK HERE!
Karen Platt, PhD, APR+M

2019 Board Members sworn in by Mayor Bill Barnett

Photo (from L-R): Courtney Jolly Goff, Scott Frazier, Cindi Withorn, Catherine Bergerson, Sara Dewberry, Kaydee Tuff, Pam Fultz, Madeline Young, Russell Tuff, Julie Pedretti, Mayor Bill Not shown: Niccole Howard, Margie Hapke, Karen Platt, Donna Heiser

During the January meeting, Gulf Coast PRSA installed 2019 officers under the direction of Naples Mayor Bill Barnett.

  • President Julie Pedretti: APR (Nicklaus Children’s Hospital Foundation)
  • President-Elect Catherine Bergerson: (Conservancy of Southwest Florida)
  • Past-President Niccole Howard: (Collier County Childcare Resources)
  • Secretary Sara Dewberry: (Kudzu Kreative)
  • Treasurer Scott Frazier: (Collier County Public Schools)
  • APR (Accreditation) Chair Karen Platt: APR+M
  • Communications Kaydee Tuff: (Shelter for Abused Women & Children)
  • Communications /Social Media Madeline Young (Greater Naples Chamber)
  • Diversity & Inclusion Chair Pam Fultz, APR (Vi Bentley Village)
  • Ethics Chair Donna Heiser: APR (Ave Maria Law School)
  • Membership Chair Courtney Jolly Goff (Naples Zoo)
  • PR Chair Margie Hapke: (Collier County Government)
  • PRSA National Delegate Russell Tuff (Social-Impact)
  • Program Chair Cindi Withorn: (Community Foundation of Collier County)

The Public Relations Society of America (PRSA) is the nation’s largest professional organization serving the communications community with a mission to “make communications professionals smarter, better prepared and more connected through all stages of their careers.” It represents more than 30,000 members comprised of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA).

The premier organization for PR and marketing professionals in Collier County, the Gulf Coast Chapter of PRSA, was founded in 2000 and has grown to 60 members who benefit from monthly education programs, periodic networking events and assistance with becoming accredited in PR.

February 2019 Breakfast Munch-N-Learn

News gathering and producing your own content 

News gathering and producing your own content
This month we are pleased to welcome Richard Kelly, Chief Operating Officer of Make-A-Wish® Southern Florida, the fifth largest Make-A-Wish chapter in the world.

Richard will talk about how his nonprofit—one of the most respected nonprofit organizations in South Florida—has been able to set itself apart from others. Key strategies he will discuss as part of his case study presentation include becoming their own content producers and creating news-gathering teams.

Richard joined the Make-A-Wish staff as director of special events in 1997, was promoted to Executive Vice President of Brand Advancement and Chapter Operations in 2006 and named COO in August 2017.

Make-A-Wish® Southern Florida (www.sfla.wish.org, @makeawishsfla) has a sole mission: creating life-changing wishes for children with critical illnesses. Since 1983, the Southern Florida branch has granted more than 12,000 wishes and expects to grant more than 600 wishes this year alone.

Networking begins at 8:30 am. Registration, networking and breakfast begins at 8:30 a.m. The presentation begins shortly after 9 a.m. Breakfast includes breakfast sandwiches, bakery, juice and coffee.

Cost: $30 for PRSA, $38 Non-Members, $25 Students
Reservations must be made by Friday, Feb. 22, 2019
CLICK HERE TO REGISTER!

*No-shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, Feb. 22. No cash is accepted at the door. Checks are accepted and must be provided at the time of the featured event. No shows will be billed if no prior notice given.

February 2019 President’s Message

Last month, I asked you to think about what you need and want to grow personally and professionally in your PR, marketing or communications role. What can the Gulf Coast Chapter and the PRSA national organization do to help you develop skills to succeed in your current role and prepare for the next opportunity?

Last month, I asked you to think about what you need and want to grow personally and professionally in your PR, marketing or communications role. What can the Gulf Coast Chapter and the PRSA national organization do to help you develop skills to succeed in your current role and prepare for the next opportunity?

When you receive our short survey, please take a few minutes to help us help you. If you also receive a phone call from one of our board members, please share and expand on your ideas about the career and professional needs you have. Then, armed with information from the formal and informal surveys, our board will determine how we can help you now and into the future.

We want to be the organization that attracts and engages more local PR, marketing and communications professionals. When we better understand your needs and the needs of those who are not yet our members, we’ll be able to provide the tools—beyond lunch programs—to engage (and retain) current members and to attract new members.

As a PRSA member, you join 30,000 other PR professionals. Member benefits include access to the PRSA jobcenter, the opportunity to apply for the annual Anvil Awards (national PR awards) or attend the PRSA International Conference (ICON) in San Diego from Oct. 20-22. You also can join one or more of the 14 professional interest sections available. I finally enrolled in the Health Academy group, which appealed to me because it includes 900 of my peers from across the country. I know my PRSA membership will bring even greater value because of this section membership.

Finally, if you have thought about accreditation in PR, you’ll want to connect with Dr. Karen Platt, APR+M, the GCC-PRSA APR Chair, who recently moved to Southwest Florida from the Washington, DC, area. She can help guide you through the process, including providing information about upcoming APR boot camps. See more information on the benefits of APR in Karen’s message below.

If you are not yet a member, reach out today to our enthusiastic Membership Chair Courtney Jolly Goff at cjolly@napleszoo.org

Julie Pedretti
Chapter President

January 2019 President’s Message – Julie Predretti

Your local PRSA chapter will be turning 30 next year. The Gulf Coast Chapter, with a history of being about 50 members strong, is among the smaller chapters around the country. In Florida’s Sunshine District, our chapter is often referred to as the “boutique” chapter.

Well, we may be small, but we sure have been mighty. Since Judy Bricker served as our inaugural president in 2000, we’ve maintained a schedule of high-quality monthly programs and periodic social events. Recent media/social media panels and a program about nonprofit PR and donor communications drew more than 60 attendees. From time to time, nationally recognized speakers have joined us for workshops and seminars. Each year, one or two members complete the rigorous study program to earn their accreditation in PR. Several times, the chapter has provided a scholarship to send an FGCU student to the PRSA International Conference. So, what is next?

What do you need and want to grow personally and professionally? In this changing world of business, what can the Gulf Coast Chapter and the PRSA national organization do to help you develop skills to succeed in your current role and prepare for the next opportunity?

Soon, you’ll be receiving a short survey and perhaps you’ll also receive a phone call from one of our board members to gather ideas from you.

We want to be the organization that attracts and engages more local PR, marketing and communications professionals. When we better understand your needs and the needs of those who are not yet our members, we’ll be able to provide the tools—beyond lunch programs—to engage (and retain) current members and to attract new members.

The new (and expanded) board will be introduced to you at the January 22 Lunch & Learn. As has been our tradition, a formal installation ceremony and photo opp is planned for the enthusiastic team who will bring the Gulf Coast Chapter of PRSA into its 20th year!

Best wishes for a Happy, Healthy New Year!

Julie Pedretti, APR
President, 2019 Gulf Coast Chapter PRSA

January 2019 Lunch N Learn

Using Integrated Marketing Strategies to Attract and Engage Customers
Who should attend: Directors/managers/coordinators with responsibility for  marketing, PR, digital marketing, CRM, SEO, business development and business analytics; also agency owners and account managers.
Amit Arora, Director of Customer Relationship Management Strategy with Hertz, is a data-driven marketing executive with more than 14 years of global experience in building and executing marketing strategies. In the presentation, you will learn how Amit successfully managed diverse portfolios of both business-to-consumer (B2C) and business-to-business organizations (B2B) including Hertz, Sears Holdings Corporation, 3M and American Hotel Register.
Amit will address why integrated marketing is essential to most efficiently and effectively attract, engage, and retain customers and clients. He will include examples of proven strategies and tactics to achieve successful integrated marketing strategies (beyond “campaigns”) and will highlight examples of evolving platforms and analytical tools to establish goals and measure success.
About Hertz
The Hertz Corporation, a subsidiary of Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty vehicle rental brands in approximately 10,200 corporate and franchisee locations throughout the world. The Hertz Corporation is one of the largest worldwide rental companies, and the Hertz brand is one of the most recognized in the world. For more information about The Hertz Corporation, visit: www.hertz.com.
Networking begins at 11:30 am. Lunch and presentations
begin at noon. Lunch includes a chicken salad and dessert.
A vegetarian option is available.

April 2018 President’s Message

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Thinking about your professional development or tools to help you in your daily job? PRSA Resources may be your answer.
If you haven’t spent any time on the Public Relations Society of America website in the first quarter of 2018, maybe it is time you took a tour.
With one quick venture to the site, I found a resource called Content Connection. It provides the latest trends, articles and research for the communications professional including these categories of topics: Content marketing, Insights, Crisis Management, Leadership, Data & Measurement.
I also found two interesting articles: “Unbeatable Media Relations Pitches”, and “Content Marketing for PR Pros Is Not That Scary” which could help any of one us in our current and future roles.
In addition, consider registering for one of the upcoming conferences. From July 12-14, The Sunshine District of PRSA (all of Florida) will once again host a learning and networking opportunity, this year in Jupiter, Florida. CLICK HERE
The PRSA International Conference is in Austin, Texas this year. If you haven’t attended in the past, perhaps this is your year to expand your knowledge and enjoy a little Texas barbecue. CLICK HERE
Of course, we look forward to seeing you at our monthly educational lunch & learns. See this newsletter or our website for more information about the April 24 program about how you can prepare yourself or your team members for media interviews.
Please let us know if there are topics of interest for future programs. Also, let me know if part of your professional development plan is to become more involved in a local organization. We’re also looking for committee members and future board members.
Best wishes,
Niccole Howard
President, 2018 Gulf Coast Chapter of PRSA

April 2018 Lunch-N-Learn: You & Your Business. AS SEEN ON TV!

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This month, Frank Cipolla will present, ” You & Your Business. AS SEEN ON TV!” Frank will discuss how to get you and your company on local and national radio and TV using the free media. Frank will provide invaluable information to help brand you the ‘expert’ in your industry. This short presentation will also provide tips on engaging the local and national media and improving your on camera performance.
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A 40-year radio and TV news broadcaster who was seen and heard in and around NYC and nationally, Frank began his on-air career at several small radio stations in New Jersey. In the mid 1980’s Frank was hired as the anchor for ‘Soupy Sales Radio Show’ on WNBC-AM in NYC. There he worked with ‘Imus in the Morning’ and Howard Stern often filling in on the Imus Show. Later he worked as a reporter for the NBC Radio Network before moving into local TV news – first as host of ‘Staten Island Live’ and then as the co-host of the popular ‘Morning Edition’ on News 12 New Jersey. In 2001 he moved over to WWOR-TV Channel 9 in NYC where he worked as a reporter and anchor.
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Frank most recently was heard nationally on the Wall Street Journal Radio Network. He is also the author of “It Shocked Even Us” a look all the funny behind the scenes stories from his many years in radio and TV. He is currently the owner of Contacts Media – a guest booking and media training company based in NY and Naples.
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DATE: Tuesday, April 24, 2018
Vi Bentley Village, 850 Retreat Drive, Naples

Schedule:
11:30 a.m. – 12:00 p.m.  Networking
12:00 p.m. – 1:00 p.m.  Lunch and Presentation

Cost:
$30  PRSA Members
$38  Non-Members
$25  Students

*No shows will be billed if no prior notice given and only checks accepted at the door. NOTE: To guarantee seating and meal, reserve online and pay through PayPal by FRIDAY, April 20, 2018.  No cash is accepted at the door.  Checks are accepted and must be provided at the time of the luncheon.  No shows will be billed if no prior notice given.  Thank you.

Ring in the New Year with Chief Stephanie Spell

Chief Stephanie Spell will be the featured speaker during the January Lunch-N-Learn, Jan. 23, at the Hilton Naples. Stephanie will share how the Collier County Sheriff’s Office social media team used wit and an informal writing tone to engage and calm a frazzled community before, during and after Hurricane Irma.
In addition to the team’s around the clock coverage, nightly “Reality Checks” summed up each day’s events, providing followers with all the information they needed in one crisp and conversational post.
After the storm passed, the team posted CCSO drone and Aviation Bureau video footage that provided followers with visuals that showed them where the damage was and – just as importantly – where it was not. The agency’s Facebook page had a reach of 2 million during the week of the storm, evidence that CCSO was a go-to source for reliable Irma-related news.

Click Here to Register

BIO
Chief Stephanie Spell heads the Community Engagement Department within the Collier County Sheriff’s Office. As a member of Sheriff Kevin Rambosk’s executive command staff, she provides leadership for several law enforcement bureaus, including Public Information and Media Relations, Crime Prevention, Planning and Research, Victim Advocate, Senior Services, Minority Affairs and Volunteers.
Chief Spell has been with the Collier County Sheriff’s Office since 1987. She is the co-author of the book “The People’s Commissioner Donna Fiala” (The Seymour Agency, 2017) and she was also named as one of the 2013 Women of Power by Florida Weekly. Chief Spell is an accomplished outdoorswoman who enjoys fly fishing, skeet shooting and adventure travel.

Miromar Development seeks Public Relations Manager

Miromar Development Corporation, a multi-faceted real estate company with a growing portfolio of residential and commercial properties located in Southwest Florida, is seeking an experienced Public Relations Manager. This is a full time position for an in-house corporate marketing department.  The right candidate will be an experienced writer able to develop themes and write feature articles, advertorials, and press releases, select appropriate photos and submit to media.  Other writing and editing responsibilities include letters, newsletters, email announcements, occasional speeches, social media messages, advertising and brochure copy.  The right candidate will have solid local media knowledge and contacts, be able to pitch editors with feature article ideas and conduct necessary interviews for information gathering and quotes.  The Public Relations Manager also assists at promotional events.   Experience with placement in state, regional and national media is a plus.

Requirements: College degree in communications or journalism and samples of published work.

Please submit your resume via email to hr@miromar.com. For more information about Miromar, visit our website at www.Miromar.com.