PR/Marketing Associate

General Responsibilities:
Takes an active role in the initiation, design, writing and editing of copy for feature articles, news releases and announcements and their subsequent dissemination and /or publication.
Provides marketing and public relations services for all campuses, centers, departments, entities and personnel of the college.
Oversees the production of schedule guides as college marketing tools from concept to delivery.   Writes, edits and coordinates the customized distribution of college news releases.
Handles ensuing media inquiries and requests to arrange interviews. Monitors, distributes, and reconciles press clips.
Prepares speeches, introductions and miscellaneous narrative for college publications, remarks for the College speakers as requested.
Creates print and broadcast advertising concepts, copy and design and coordinates the placement with responsibility for maintaining exposure throughout the year within a specified budget.
Provides creative writing, editorial, and proof reading and helps facilitate production of college publications such as catalogs, magazines, fliers, brochures, programs, handbooks, forms and certificates using appropriate style guidelines.
Provides strategic planning, creative writing, editorial and proof reading for the College’s social media outlets

Maintains college image through public speaking engagements.
Supports and coordinates with student affairs and alumni regarding the college’s social networking sites to ensure responsible promotion of college messages.
Assists college staff with planning of special events and attends as directed.
Collaborates with appropriate departments on the management and oversight of the college website usability, functionality, navigation and design.
Assists in the preparation of specifications, including bids, for college publications and communication venues.
Coordinates with internal and external media and community partners to promote college-wide programs, services, and events.
Assists in the implementation of strategies for communicating relevant information with prospective students and other audiences.  Researches and reports strategic sponsorship opportunities.
Performs other similar and related duties as assigned.
These essential job functions are not to be construed as a complete statement of all duties performed; employees will be required to perform other job related duties as required.  An employee with a disability is encouraged to contact the Human Resources Office to evaluate the job in greater detail in order to determine if she/he can safely perform the essential functions of this job with or without reasonable accommodation.
Knowledge, Skills and Abilities:
Minimum Qualifications
A bachelor’s degree from a regionally accredited institution of higher education in a related field of study such as Journalism, Marketing or Public Relations;
Three (3) years full-time related professional work experience.
Skilled and versatile in creating and producing a variety of print, broadcast, news releases, brochures, publications, advertisements, speeches and other forms of communication.
Strong proofreading skills and knowledge of Associated Press (AP) style guidelines.
Knowledge of social media, mass media practices, and advertising markets.
Ability to travel within the College’s five-county service district.
Experience using a personal computer, office software such as MS Office and electronic mail. Basic knowledge of Adobe PhotoShop and other graphic software.
Demonstrated ability to:
* Communicate effectively, both orally and in writing.
* Establish and maintain effective working relationships with faculty, staff, students and the public.
* Work in a fast-paced, demanding environment.
* Gather and analyze data, reason logically and draw valid conclusions.
* Interpret and apply laws, rules, standards and procedures pertinent to the professional operations.
* Multi-task, set and meet work flow deadlines, and provide assistance to a variety of constituencies.
* Maintain confidentiality.
Critical Skills/Expertise
All employees are expected to:
* Promote a common purpose consistent with stated College goals and demonstrate a commitment to students and the learning environment.
* Possess the knowledge of general written standards and procedures utilized, and have the ability to read, interpret, and follow procedural and policy manual related to the job tasks.
* Demonstrate the ability to respond to supervision, guidance and direction in a positive, receptive manner and in accordance with stated policies.
* Provide quality customer service by creating a welcoming and supportive environment.
* Present a professional image in word, action and attire.
* Demonstrate professionalism in dealing with a diverse population while understanding and respecting each other’s view of the world, personalities and working styles.
* Conduct oneself in a manner consistent with the College’s standards of ethical conduct.
* Apply effective techniques to create working relationships with others to achieve common goals; successfully communicates and collaborates with others to achieve goals.
* Demonstrate skills necessary to look at situations and processes critically to make recommendations for improvement.
Work Conditions/Physical Demands/Special Conditions
Physical: Routinely requires the ability to see, hear, and speak. Routinely requires sitting, bending, stooping, walking. On occasion, incumbents may be required to lift 20 or more pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Environmental:  Normal general office
Mental:  Routinely requires the ability to interpret, analyze and perform critical thinking skills.

Public Relations and Communications – Ritz Carlton – Naples

Position Filled


: Public Relations and Communications

Primary Location

: USA-FL-Naples-The Ritz-Carlton, Naples


: Ritz-Carlton

Position Type

: Management


: Full-time


At more than 75 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. As the premier worldwide provider of luxury experiences, we set the standard for rare and special luxury service the world over. Meet the Ritz-Carlton™. It could be the start of something life-changing.


Supports the developing and implementing an ongoing media and community relations. Provides crisis communications assistance to properties. Ensures information to the public and community is displayed correctly and effectively with the best opportunities for providing business. Implements an ongoing, focused media and community relations program.


Education and Experience

  • 2-year degree from an accredited university in Marketing, Business Administration, or related major; 2 years experience in public relations, communications, or related professional area.


  • 4-year degree from an accredited university in Marketing, Business Administration, or related major; no experience required.


Building Brand and Property Awareness to Drive Revenue

  • Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants.
  • Solicits new media outlets and travel media individuals.
  • Selects the best opportunities for the property based on market conditions and property needs.
  • Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
  • Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
  • Supports the hotel’s social media efforts, if applicable.
  • Works with online media outlets to promote the hotel.
  • Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
  • Develops brochure and property collateral materials.
  • Participates in all property imaging work (e.g., signage).
  • Ensures consistent brand and property message is communicated in all public relations and communications efforts.

Building Successful Relationships

  • Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
  • Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
  • Conducts solicitation and maintenance calls to media.
  • Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
  • Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
  • Assists property in developing promotions for various campaigns.

Coordinating Communication Efforts

  • Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.
  • Evaluates new public relations opportunities for the property.
  • Develops strategic public relations plan for property, includes group, leisure and local efforts.
  • Assists in managing individual and group media visits.
  • Coordinates community service activities in concert with the public image and needs of the resort.
  • Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
  • Supports hotel press releases and other content for print media and electronic media.

Providing Exceptional Customer Service

  • Sets a positive example for guest relations.
  • Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.
  • Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.
  • Conducts site inspections with visiting journalists.

Additional Responsibilities

  • Keeps detailed files and records on all matters relative to property’s public materials.
  • Ensures that property is following all corporate public relations guidelines.

The Ritz-Carlton is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

Job Posting

: Aug 22, 2012, 2:20:53 PM

Click Here for More Information.

Marketing Communications Proposal – United Way of Collier County

United Way of Collier County

Marketing and Communications

Request for Proposal

 The United Way of Collier County is entertaining proposals to advance its Marketing and Communication efforts. Specifically the contracted entity (s) will be accountable to the President and CEO and collaborate with board leaders and partner agencies as directed by the president.

Specific Focus areas to include:

  • Media engagement, placement, follow-up and tracking for and on behalf of the United Way and its partner agencies. (Print, advertising, radio, television, billboards, social, electronic, etc.)
    • Brand management utilizing and building on the already existent United Way worldwide brand materials
    • Material design utilizing and localizing national brand templates. Materials may be inclusive of but are not limited to agency brochure, campaign case statement, campaign training materials, posters, fact sheets, invitations, stationary, annual report, leadership / Tocqueville brochure, endowment brochure, business cards, thank you cards, invitations, campaign tool-kits, newsletters, etc.
      • Recommend and implement enhancements as agreed by the president to web and social media sites belonging to the United Way.
      • Support media, advertising and communication efforts for United Way public events; WALK, Golf Outing, Campaign Kick-off and other special events as approved by the president
      • Design and placement of advertising if approved

Specific responsibilities and expectations to include:

  • Writing, preparing and placing press releases once approved by the President and CEO.
  • Identify strategic appearances and speaking engagements where the CEO, board leaders, and partner agencies should be presenting the United Way story.
  • Manage overall content development to keep the United Way web page and social media sites relevant and loaded with fresh material. Proactively seek story ideas.
  • Write scripts, mange online video’s, create / support video as/if needed.
  • Obtain pro-bono services / in-kind donations and/or negotiate best possible pricing.
  • Be immediately available to the President and CEO in response to media needs or opportunities
  • Ability to quickly and accurately turn-around time sensitive projects or requests
  • Submission of bi-weekly progress reports of work performed and media placements achieved
  • Ability to research and develop campaign and community data providing a case for support from member partners and United Way leadership

Must demonstrate a track record of success and non-profit media experience desired.

Proposals and letters of interest may be submitted electronically to:

Job Opportunity – Naples Chamber of Commerce

Position Filled – No longer available

Department: Communications
Job Title: Vice President, Communications
General Summary: The Vice President, Communications helps plan, develop and manage internal
and external communications activities for the Chamber and is responsible for the implementation of all communications necessary to support all Chamber activities.
Reports to: President & CEO
Persons Supervised: None
Interrelationships: Works closely with entire senior management team, but does interact with all staff regularly, dependent upon project specifications.
Essential Job Duties:
 Serves as editor for monthly Business Currents. Finds, writes and develops meaningful content and is responsible for coordinating and formatting all materials for each issue.
 Works with editorial board to set yearly topic schedule and brainstorm content.
 Initiates, develops and maintains local media contacts for disseminating information; researches and writes Chamber press releases.
 Ensures that Chamber communications reflect consistent positions and messages and that all Chamber materials are properly branded.
 Develops effective and appropriate communications strategies, tactics and responses as necessary.
 Serves as the media point person for the Chamber.
 Serves as a spokesperson for the Chamber.
 Manages Chamber photography needs.
 Researches and prepares speeches, commentary and position papers on selected topics for senior management.
 Coordinates press conferences and certain ceremonies.
 Creates collateral materials as necessary using Adobe products.
 Produces the Chamber Connect on a weekly basis.
 Produces the eWeekly Member Spotlight on a weekly basis.
 Manages all Chamber social media activity.
 Represents the Chamber at all assigned meetings, functions and events.
 Stays aware of all events, meeting dates and functions of The Chamber.

 Responsible for upkeep of the Chamber website, excluding the database.
 Undertakes other special projects and duties assigned by the President/CEO.
 Participates in Board meetings and executive meetings when requested.
Other Duties:
 Maintains and abides by the standards, mission and focus of The Greater Naples Chamber of Commerce.
 Communications effectively with all staff, especially senior management
 Attends all required staff meetings.
Job Description and Competency Assessment Statement
Educational Requirements:
Minimum four-year college degree. BA in communications, marketing, public relations, management, business, political science/public policy or like fields of studies.
Experience Requirements:
Minimum of four years of experience in communications, publishing and/or marketing. Work experience in a non-profit organization a plus.
Special Knowledge Required:
 Excellent writing and editing skills
 Skillful and resourceful researcher and creative thinker. Ability to absorb and articulate verbally and/or in written form original content and/or another person’s thoughts, concepts and observations.
 Good project management and workflow coordination and follow up skills
 Attention to detail and deadlines
 Awareness of current events and topics related to the business community
 Excellent media relations skills
 High computer competency, including Adobe Creative Suite and Microsoft Office Suite
 Basic HTML knowledge a plus
Americans with Disabilities Act Statement:
External and internal applicants, as well as position incumbents who become disabled, must be able to perform the essential job duties specifically stated within this job description either unaided or with the assistance of a reasonable accommodation to be determined by the organization on a case-by-case basis.
The Greater Naples Chamber of Commerce is a drug and smoke free workplace.

Media Relations Specialist Got friends …in the media? …on Facebook/Twitter? Love to write? Design?

Media Relations Specialist

Got friends …in the media? …on Facebook/Twitter? Love to write? Design?

Need a cause worthy of your talents? Join the Avow public relations team and put your skills to the test.

Use your media connections, creative writing and design talents, and social media savvy to build awareness, educate, motivate and engage the community.


Under the direction of the Public Relations Manager, the Media Relations Specialist will:

  • promote organization services in the media, through social media, email and web communications
  • develop and write press releases, story content, blog entries and social media posts
  • develop collateral, event and advertising materials


The ideal candidate will:

  • be mission driven, team-oriented and enjoy a fast-paced working environment.
  • possess excellent written communication skills
  • have experience using graphic design software (Creative Suite ideal)
  • be comfortable networking
  • have one to two years related experience; BA preferred


This is only a summary of our employee benefits; it is subject to change. Please call our Human Resources department at (239) 261-4404 if you have questions.

  • Medical insurance (PPO) with prescription drug co-pay or HDHP w/HSA
  • Dental insurance
  • Life and accidental death/dismemberment insurance
  • Long term care insurance
  • Retirement savings plan (TSA/403(b) matching program)
  • Short and long term disability insurance
  • Bereavement leave for family and pets
  • Direct deposit
  • Credit union availability
  • Employee Assistance Program
  • Paid time off
  • Mileage reimbursement
  • In-house continuing education opportunities
  • Discounted memberships at local area Fitness Centers
  • Tuition reimbursement
  • Other employer-sponsored activities

EOE,ADA, Tobacco and Drug-free Workplace. Pre-Employment Drug Screening is required

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