Sports Marketing in Collier County & Leveraging the CVB
How did Collier County become the nation’s pickleball epicenter? And how can Public Relations professionals leverage the Naples, Marco Island, Everglades, Convention & Visitors Bureau to enhance your outreach objectives?
Join the August 28 PRSA Gulf Coast Chapter’s lunch and learn where we will hear from Speakers Jack Wert, Executive Director and JoNell Modys, PR Director of the Naples, Marco Island, Everglades, Convention & Visitors Bureau.
The two will lead an informative presentation about the exciting plans for sports in Collier County, including landing the national Pickleball tournament. Also they will provide practical tips and fresh resources you can use today to enhance your PR and Marketing plans.
The luncheon will be held Tuesday, August 28 at the Naples Hilton. Networking begins at 11:30 a.m. Lunch and presentations begin at noon. Lunch includes a chicken salad and dessert. A vegetarian option is available.
CLICK HERE to reserve your seat today.
Jack has dedicated over 25 years to tourism destination marketing. He has created and led two destination marketing organizations in Florida, first in Seminole County near Orlando and for the past 14 years in Collier County.
Jack holds the designation of Certified Destination Management Executive (FCDME) and Professional Destination Manager (PDM) and is Past Chair of the Florida CVB Association and serves on their Nominating Committee. He has also served on the Visit Florida Board of Directors, is the Immediate Past Chairman of the Destination Marketing Association Accreditation Board (DMAP) and serves on the DMAI Advocacy Committee.
In Southwest Florida, Jack serves on the Advisory Boards for the Florida Gulf Coast University Resort & Hospitality Management School, the United Arts Council of Collier County and the Collier County Lodging and Tourism Alliance. He holds a Bachelor of Science degree in Marketing from Miami University in Oxford, Ohio.
JoNell has been with the Naples, Marco Island, Everglades Convention and Visitors Bureau for seventeen years – fifteen of those years in-house and two as the public relations director for the bureau’s previous marketing agency. She handles travel and tourism public relations and communications, working closely with travel writers, editors from around the country and the world to publicize the area as a premiere vacation and business travel destination, and with the bureau to ensure the quality of all of its promotional materials.
She has specialized in travel and tourism public relations since 1997, when she went to work as the public relations manger for Cunard Line shortly after their move to Miami. She has worked for several agencies specializing in luxury travel clients. Her past client experience includes work for the Mandarin Oriental Hotel in Miami; the Loews Miami Beach Hotel; the Connoisseurs Scotland group of luxury properties, The Moorings yacht charters and more.
Prior to working in marketing and public relations, JoNell was a broadcast journalist and producer. She has worked on the air in radio and television in Honolulu and Orlando and for the Computer Chronicles show on PBS. Her interactive media credits include her role as assistant producer on the Pocahontas Storybook interactive CD from Disney Interactive.