April 2018 President’s Message

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Thinking about your professional development or tools to help you in your daily job? PRSA Resources may be your answer.
If you haven’t spent any time on the Public Relations Society of America website in the first quarter of 2018, maybe it is time you took a tour.
With one quick venture to the site, I found a resource called Content Connection. It provides the latest trends, articles and research for the communications professional including these categories of topics: Content marketing, Insights, Crisis Management, Leadership, Data & Measurement.
I also found two interesting articles: “Unbeatable Media Relations Pitches”, and “Content Marketing for PR Pros Is Not That Scary” which could help any of one us in our current and future roles.
In addition, consider registering for one of the upcoming conferences. From July 12-14, The Sunshine District of PRSA (all of Florida) will once again host a learning and networking opportunity, this year in Jupiter, Florida. CLICK HERE
The PRSA International Conference is in Austin, Texas this year. If you haven’t attended in the past, perhaps this is your year to expand your knowledge and enjoy a little Texas barbecue. CLICK HERE
Of course, we look forward to seeing you at our monthly educational lunch & learns. See this newsletter or our website for more information about the April 24 program about how you can prepare yourself or your team members for media interviews.
Please let us know if there are topics of interest for future programs. Also, let me know if part of your professional development plan is to become more involved in a local organization. We’re also looking for committee members and future board members.
Best wishes,
Niccole Howard
President, 2018 Gulf Coast Chapter of PRSA

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