PRSA Gulf Coast Chapter – March 2019 Media Panel
Date: Tuesday, March 26
Time: Networking 11:30 a.m. Program begins at noon
Location: Vi at Bentley Village 850 Retreat Drive, Naples Florida
Who should attend?
- All levels of professionals with an interest in strengthening relationships with regional reporters in order to increase coverage on behalf of businesses, organizations or clients.
- Professionals who write opinion pieces, social media posts, press releases, media advisories with hopes of getting the information picked up by regional media outlets.
What you will learn:
- Current trends in connecting with regional reporters.
- How to craft your message based on the type of news outlet (Weekly newspaper, Public Radio and Daily Television station)
- Role of video and photos in pitching stories
- Role of social media in pitching stories
- Opportunity for Q&A specific to your industry
John Davis is the local host for NPR’s Morning Edition and producer and host for WGCU’s radio talk program Gulf Coast Live! John came to WGCU as an intern in 2007, and is now reporting on a broad spectrum of topics of interest to Southwest Florida. Prior to joining WGCU, he worked at WDUQ-FM in Pittsburgh, PA covering local government and general assignments. John studied journalism at Duquesne University in Pittsburgh, before earning a Bachelor of Arts degree in Communication from Florida Gulf Coast University. His work has garnered awards from the Press Club of Western Pennsylvania, the Radio Television Digital News Association, and a first place award and “Best in Show” from the Florida Associated Press for his investigative work in 2011.
Rachel Pierce – Rachel Pierce is the co-anchor of NBC2 News Today. Rachel is also part of the NBC2 investigative team. She is an Emmy nominated journalist and currently sits on the board of the Naples Press Club. Rachel graduated magna cum laude from Oklahoma City University, where she received a B.A. in Mass Communications.
In addition to her role on the news team, Rachel also enjoys working with various organizations in the SW Florida region serving as emcee for events with The Lighthouse, Ronald McDonald House, ACT, United Way, and many more. Rachel is an artist and you can find her works in private collections and businesses all over SWFL. Rachel loves to spend time with her husband, two daughters, and son at our beautiful beaches and parks. Rachel is expecting a baby girl this April.
Betty Wells is senior editor of Florida Weekly. She joined the company in 2010, launching two Palm Beach County editions. After 5½ years in Palm Beach she returned to Fort Myers as senior editor, overseeing the Fort Myers edition and serving as editor on A1 news stories and special projects. Before joining Florida Weekly, she held a variety of editing positions at the News-Press for nearly seven years. Previously: 23 years with Knight-Ridder newspapers as editor and reporter, including as correspondent in the Knight-Ridder Washington Bureau, where she covered delegations from three states and wrote agriculture news for the national desk. She was assistant managing editor at the Wichita (Kansas) Eagle before becoming executive editor of the Post-Tribune in Gary, Ind., both Knight-Ridder papers. For six years she worked as a political strategist for a Chicago-area mayor, running his campaigns and those of other local candidates.
As a reporter she won the Robert Kennedy national journalism award and the Society of Professional Journalists Mark of Excellence. In 2006 she was named one of the top five supervisors in Gannett media.