Early Bird Deadline Ends Monday April 30th

Dear Gulf Coast Chapter Members,

This is a reminder that Monday, April 30th is the deadline for early-bird special registration for the PRSA Sunshine District 2012 Conference (June 21 – 23 in St. Petersburg). Below you’ll find a note from our district president explaining the various discounts available to Gulf Coast members, as well as a link to the conference’s website where you can learn more about the agenda & speakers.  If you have not attended a district conference, I can tell you it’s not only very educational but also a great way in which to network with other PR/Communications professionals.  Actually, it’s downright fun! 🙂

Several members of our chapter are attending – we welcome you to join along!

Denyse Mesnik

PRSA Gulf Coast Chapter President

Note from Diane Jones, Sunshine District President:

The cost to register IS THE SAME for all members of the Sunshine District – no matter what Chapter you are a member of. The website platform we are using requires us to differentiate between Tampa Bay Chapters and all other Sunshine District Chapters in the registration process.

So, for all PRSA Sunshine District members that are not members of the Tampa Bay Chapter, please register as a Non-Member (Guest). When checking out, use the discount code gosunshine to get the $60 discount off the listed price, thus reducing the price to what is listed for Tampa Bay Chapter members. Click here to register.

Also, if you are attending the pre-conference sessions on Thursday, us the discount code gosunshine2 during checkout to get the member rate. Click here for that registration.

Remember, in order to get the full discounted rate, make sure to register before the Early Bird deadline of April 30, 2012.  We look forward to seeing you in St. Petersburg, June 21-23, 2012 for the 2012 PRSA Sunshine District Conference!

Master The Art of Bragging – May PRSA Gulfcoast Lunch N Learn

Mastering the Art of Bragging:

What Today’s Professionals & Other Humble Leaders Must Know

PRSA Gulfcoast May Lunch N LearnYou were taught it’s not okay to brag, right? Join the club. But in today’s world, there are important and surprising reasons why high performing professionals need to regain this lost skill and start sharing their success stories more freely.

Join Gulf Coast PRSA on May 22 for a fun, highly interactive workshop led by leadership & workplace coach Darcy Eikenberg, ACC, author of Bring Your Superpowers to Work: Your Guide to More Clarity, Confidence and Control and founder of career & success site RedCapeRevolution.com. In addition to the fresh techniques you’ll gain to tell the world about your own successes, you’ll discover:

  • Why we can no longer afford to consider “brag” a four-letter word;
  • The three reasons we need to start bragging today, and;
  • How to brag so others don’t gag.

You’ll have the rare opportunity to share your stories in a friendly, encouraging environment—a place where you can’t make a mistake and experimentation is welcome. As an added bonus, you’ll get an opportunity to connect with several different people at the event—and their stories may offer you ideas to solve the challenges in your own workplace. Finally, you’ll uncover something great about someone else–and about yourself as well!

Get ready to master the art of bragging at Gulf Coast PRSA on May 22. Register now. [DETAILS AND REGISTRATION LINK]

More About Darcy Eikenberg

Darcy Eikenberg

With a unique mix of perspectives, passions and practice as a leadership, executive & workplace coach, author and speaker, Darcy Eikenberg, ACC founded Red Cape Revolution (www.RedCapeRevolution.com) as a way to help everyday professionals rediscover their superpowers, bring them to work, and make a bigger difference in their corner of the world. Working with clients such as The Coca-Cola Company, Microsoft, Deloitte Consulting and State Farm, she is recognized for her ability to help today’s busy professionals find clarity, confidence, and control, in ways that work for their organizations and for themselves.

Before launching her own business, Darcy was a Principal at human resources consulting firm Hewitt Associates (now Aon Hewitt), where she served on the North American Communication Consulting Leadership team and led the Southeast communication and change management business before intrapraneuring an internal coaching program there. She is the past president of the Georgia Coach Association and earned her credentials through the International Coach Federation.

A frequent guest of the media, Darcy has been quoted in the Harvard Business Review, Atlanta Journal-Constitution, CareerBuilder.com, CNN.com, TheLadders.com, Glassdoor.com, and more. She blogs regularly at www.RedCapeRevolution.com, where you can sign up to download a free chapter of Bring Your Superpowers to Work and also receive her twice-monthly Community News with more tips and bonuses.

Bring Your Superpowers to Work is available on Amazon and BarnesandNoble.com. You’ll also have the opportunity to purchase autographed copies at the event. To contact Darcy for private, in-person coaching while she is in the area, email info@RedCapeRevolution.com or call 404.857.2738.

Facebook: www.Facebook.com/RedCapeRevolution

Twitter: @RedCapeRev

LinkedIn: http://www.LinkedIn.com/in/DarcyEikenberg

Judy Bricker – 2012 Board of Director PRSA Gulf Coast Chapter Spotlight

2012 board member Judy Bricker
Judy Bricker -

Judy Erbach Bricker, Senior Vice President and East Region Marketing Director joined Northern Trust /Naples in 1997.  She oversees the marketing strategy for the Southeast and Northeast markets and manages the marketing team members along the eastern seaboard.

Prior to joining Northern Trust, Judy managed the marketing for two Naples luxury real estate developments, managed a local public relations firm and owned and operated her own marketing firm. She is a founding board member and past president of the Florida Public Relations Association of Collier County and past president of the Gulf Coast Chapter of the Public Relations Society of America. Judy currently serves on the board of the local PRSA Chapter and is president-elect for 2013.  She has been a recipient of the FPRA Public Relations Professional of the Year Award.

She is currently a board member of the WGCU Public Media Advisory Board, serves on The Naples Philharmonic for the Arts new marketing and communications committee, and is a 2011-2012 participant in Leadership Collier, an intensive community leadership program via the Naples Chamber of Commerce.

She received a B.S. from Florida State University with a Major in Communications for Business and a Minor in Marketing. Judy and her husband, Larry, reside in Naples.

Mary Ann T. Green – PRSA Gulfcoast Chapter Board Of Director

PRSA Board of Director
Mary Ann T. Green

Mary Ann T. Green joined The Shelter for Abused Women & Children in February of 2006 and serves as the Development & Public Relations Officer.

Green brings more than 20 years of diverse communications and development experience to her role at The Shelter where she oversees the public relations, communications and marketing efforts for the nonprofit domestic violence center, including the Immokalee and Naples Outreach Offices, emergency shelter and Options Thrift Shoppe.

Within this position she represents The Shelter at various engagements; develops and distributes The Shelter’s newsletter, media releases, social media content, letters to the editor, articles; develops various fundraising appeals; creates and manages the content for The Shelter’s website, donor development and recognition.

A native of Columbiana, OH, Green moved to Florida in 1992 and relocated to Naples in April of 2005. Her previous work experience includes development, public relations and advocacy for nonprofits including The Conservancy of Southwest Florida, The Florida Aquarium and the national advocacy organization The AIDS Institute.

Green holds an Associate in Arts degree in Psychology and a Bachelor of Arts degree in Communications from Youngstown State University, Youngstown, OH. She has also taken coursework in Natural Health Science.

The Lighthouse Project – PRSA Lunch N Learn

Join Us for our April Lunch N Learn

Special Guest – Phil Lewis

Topic – The Light House Project and what it means to our community

Tuesday April 24, 2012

11:30 am Welcome, Noon Lunch


To Register – Click Here

“Our History, Our Time.” It kicks off an initiative we call the Lighthouse Project.
Phil Lewis
Phil Lewis - Executive Editor and Vice-President of Naples Daily News

The purpose of the Sunday, April 1, edition was to review the region’s rich history, before Collier County’s creation in 1923 and after. It was a team effort as acknowledged on page 112, which features a list of those who helped us compile the supplement.

We believe “Our History, Our Time” will provide useful background information to citizens interested in helping plan the region’s future. That is one keystone of our Lighthouse Project, which is built around our daily motto: “Give light and the people will find their own way.”

We believe we, as a community, need to have knowledge and an appreciation of the past before we can assess where we are today and where we could go in the future.

On April 22, we will publish a second special section, looking at who we are. That will be followed April 29, by a third special section examining where we might be headed.

These three special sections are the first step of our project to be followed by an audit of the community to determine what issues and concerns are foremost in the minds of residents.

As a newspaper we will use this information to better focus our reporting, during this election year and the remainder of the decade as Collier County moves closer to its 100th birthday.

The Purpose:

Give light and the people will find their own way.”

That motto and the accompanying E.W. Scripps lighthouse grace each edition of the Naples Daily News.

In 2012, we intend to turn up the beams coming from that lighthouse, so we can serve our readership in more relevant and significant ways.

With sound journalism, we will prime the pump for a community conversation. Then, we will listen as citizens share their hopes, needs and concerns. Next, we will tailor our future news reporting to the issues that are most important to our readers.

We are calling this initiative the Lighthouse Project, with a subtitle that reads: “Southwest Florida’s past, its present and your vision of the future.” The emphasis will be on “your.”

It will be a regional visioning exercise like none before, with a commitment on our part to monitor progress in a way that only an engaged daily newspaper can.

This project involves everyone at the Naples Daily News from the press room to the advertising department to those who make sure the newspaper is delivered each day.

“We at the Naples Daily News have made a commitment to provide the community improved service and professionalism,” says Publisher and President Dave Neill. “The Lighthouse Project exemplifies this, and going forward, this is our guiding principle. Consequently, we are poised to take a leadership role in producing quality and relevant information, while providing a productive platform for the community to discuss and assemble a blueprint for the future. Our residents and local businesses deserve this.”

On the first Sunday in April, the Daily News will publish a special section on the history of our area, from the early settlers to the present day. This unprecedented look at our past is the first step in fostering a community conversation. We cannot truly know who we are as a community until we understand the past.

On Sunday, April 22, we will publish a second special section. While the first section is a detailed look at yesterday, this section will be about today — who we are as a community.

The third special section will be published Sunday, April 29. It will focus on the future by detailing where recent visioning exercises, some commissioned by local government, say we should be heading.

Those special sections, which are being given top priority in our newsroom, will lead to citizen discussions in May and early June. By closely listening, we will better understand what issues our journalists should be monitoring in hopes of giving the readers the insight and knowledge needed to hold our elected leaders accountable.

The Lighthouse Project won’t end in 2012. It will continue in spirit and practice into 2013 when Collier County and the Naples Daily News celebrate their 90th birthdays. In our vision, we see the Lighthouse Project enduring until our 100th birthday and beyond.

April Lunch N Learn Schedule:

11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:00 – 1:00 p.m.  Phil Lewis – Light House Project


$24  PRSA Members  $30  Non-Members  $27  Non-Profits  $15  Students    *No shows will be billed if no prior notice given and only cash and checks accepted at the door  NOTE: To guarantee seating and meal, you must register online by Friday, April 20th.

Phil Lewis Bio

Phil Lewis was named editor and vice president of the Naples Daily News on Aug. 25, 1997. Prior to his appointment, he served 6½ years as managing editor of the Daily News.

Executive Editor Phil Lewis Speaker for Gulf Coast PRSA
Phil Lewis

Lewis joined the newspaper in 1978 as a reporter and served as city editor from 1981 to 1989. Before joining the Daily News in Florida, he was sports editor and later city editor of the Washington C.H. (Ohio) Record-Herald.

Lewis was born in Missouri and went to high school in Springfield, Mo. He is a 1974 graduate of the University of Missouri School of Journalism. He and his wife Cindy, who is an associate dean of student services for Edison State College, have one son, Patrick.

Lewis is a member of the Florida Society of News Editors, and the American Society of Newspaper Editors. He currently is a member of the Naples Press Club.