2013 Board Member Spotlight Clay Cone

Clay Cone 2012 Publicity Dudes Team

Clay W. Cone has been active in the communications field in Southwest Florida since 1988. He earned a bachelor’s degree in journalism from Indiana University in Bloomington, Indiana. Prior to forming Cone Communications Company, Cone served as Senior Vice President and Director of Corporate Communications for TIB Financial Corp., the parent company of TIB Bank. Before that, he was Vice President and Director of Corporate Communications for First National Bankshares of Florida, a $5.6 billion bank holding company with 77 offices stretching from Marco Island to Tampa/Orlando.

Prior to his career in public relations, Cone was Senior Business Writer for the Naples Daily News. While with the newspaper, he earned numerous state and national awards in recognition of his work. Before that, he served as a Business and Government Reporter for the Clearwater Sun, a daily circulation newspaper located in Clearwater, Florida.

Cone is actively involved in a number of local civic and charitable organizations, including the Naples Winter Wine Festival (Naples Children & Education Foundation), David Lawrence Foundation and on the Board of Directors of the Greater Naples Little League. He serves as a Director and Past President of the Public Relations Society of America (PRSA), Gulf Coast Chapter and is a graduate of Leadership Collier. He also has been appointed by the Board of Collier County Commissioners to serve on the Educational Facilities Authority and serves on the Junior Achievement, Southwest Florida Hall of Fame Advisory Board.

Contact Information

Clay W. Cone


Cone Communications Company


February Sweethearts Lunch N Learn – PRSA Gulf Coast Chapter

Cyndee Woolley, APR and Jessica Macera, MBA 


Jessica Macera and Cyndee Woolley


The Personal Branding Project 

As presented at the 2011 PRSA International Conference and through Full Sail University, the Personal Branding Project is a customized workshop designed to teach business professionals how to reinvent themselves for success. The foundation of the program is about rediscovering purpose and passion to help individuals refocus their efforts towards those goals.



11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:00 – 1:00 p.m.  Woolley and Macera – The Personal Branding Project


$24  PRSA Members
$29  Non-Members
$27  Non-Profits
$15  Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door
NOTE: To guarantee seating and meal, you must register online by Friday, January 20th.

Click Here To Register

PRSA Gulf Coast January Lunch N Learn

What A Good Time We Had
2012 Board and Officers of PRSA Gulf Coast Chapter

The Gulf Coast PRSA Board and Officers were sworn in by Congressional Candidate Trey Radel at the January 24th Lunch N Learn at the Hilton in Naples, Florida.

Of course, this was only the beginning of a great meeting as Marla Ottenstein, professional organizer and noted author, had the place in stitches as she gave out practical tips on how to stay organized for the new year.
Marla conducted a great question and answer session where tips, ideas, and suggestion from the audience were used to provide even more useful suggestions
It was a great crowd of about 50 people, exchanging smiles and stories. Most stories were of optimism for the coming year. It is peak season, so it was a great break from the daily routing as well.

PRSA – Sunshiners Helping Sunshiners!

by Diane W. Jones, MPA, APR

Chair, PRSA Sunshine District

Greetings fellow Sunshiners! I am so excited to be the Chair of the PRSA Sunshine District for 2012. For those of you who don’t know, PRSA National is made up of 10 districts that cover the entire country. One of those districts is the Sunshine District, which covers the entire state of Florida. Most districts are comprised of several states. However, the Sunshine District is the only district that represents just one state. I think this makes us special because it allows us to really know each other, both personally and professionally.

A great example of this camaraderie recently occurred between two PR professionals that worked over a hundred miles from each other. Their connection?  They are both PRSA members and they are both active in the PRSA Sunshine District. Here is their story.

The first communication came as a direct message on Twitter from an Orlando PRSA member to two PRSA members in the Tampa Bay Chapter. Orlando wanted to know if the two Tampa members could provide specific media contacts in the area for an event taking place in Tampa. Within just a few hours, Orlando had several very good media contacts that she could pitch. The result? Story placements in several excellent media outlets to promote her event.

I love this example of how members of the PRSA Sunshine District helped each other. And there are dozens of other examples like this that occur each month. I am proud to be leading a district like this. And I hope you all are just as proud to be members.



Don’t forget to Save the Date! The 2012 Sunshine District Conference is June 21-23 in St. Petersburg at the Poynter Institute. Bookmark www.Sunshine2012.com for the latest information.


The Public Relations Society of America Sunshine District Announces 2012 Board of Directors – Cyndee Woolley, Naples

(Florida) – The Public Relations Society of America Sunshine District is pleased to announce the 2012 Board of Directors.

Diane Jones, APR, Chair

Diane Jones, MPA, APR is the President of DJ Public Relations, Inc., based in Land O’Lakes, Florida. With over 16 years of experience in both private sector and local government public relations, Jones has actively served the public relations profession and her community by volunteering her time as past-president of the Tampa Bay Chapter of PRSA and as Assembly Delegate. Additionally, she co-chaired the 2011 Sunshine District Leadership Development program QuickStart.



Cyndee Woolley, APR, Chair-elect

Cyndee Woolley, APR Naples

Cyndee Woolley, APR, is an award winning public relations, community outreach and social media consultant based in Naples, Florida. She believes that building a stronger community starts with volunteering through professional and civic organizations. Woolley is a past-president of the Gulf Coast Chapter of PRSA, a past-president of the Public Relations Marketing and Advertising Association of Collier County, Chair of the Farm City BBQ and is a member of the 2012 class of Leadership Collier. In her role, Woolley will be co-chairing the Sunshine District Leadership Development program QuickStart.



Heather Morgan, APR, Secretary

Heather Morgan, APR, is Communications Manager for Children’s Home Society of Florida. She is also a nationally published writer. With a commitment to ongoing professional development, she has served on the board of directors for the Orlando Regional Chapter of the Public Relations Society of America for seven years and on the board of directors for the Sunshine District for three, also co-chairing the 2010 Sunshine District Quick Start Leadership Development program. http://www.linkedin.com/in/heathermorganapr


Bryan Campbell, Treasurer

Bryan Campbell is the Director of Public, Media and Industry Relations at the American Association of Clinical Endocrinologists (AACE). With over 18 years experience in the communication industry, Campbell has an extensive resume including broadcast journalism, brand development, strategic planning and program development. He is a director at Challenge Enterprises, past commissioner of the Clay County Charter Review Commission, Communications Chair at the Orange Park United Methodist Church and a past-president of the North Florida Chapter of PRSA.



PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.


For more information, visit www.prsa.org.

PRSA Lunch ‘n Learn – The Key To Success – Get Organized


We’re excited to help you get the new year off to a great start by hosting the following event/luncheon:

Marla Ottenstein


“The Key to Success: Get Organized” on Tuesday, January 24, 2012, at the Hilton Naples, 5111 U.S. 41 N. The event begins at 11:30 a.m. with social and networking, with the lunch presentation to follow immediately at noon.

The featured speaker will be professional organizer and Naples Daily News columnist Marla Ottenstein. Ottenstein specializes in home and office organizing, light home staging, household moves, and downsizing. She will address how to organize your clients by organizing yourself; how to get organized and stay that way; how being organized will increase your productivity, effectiveness and efficiency; and staying one step ahead.

11:30 – 11:55 a.m.  Networking

11:55 a.m. – 12:20 p.m.  Lunch

12:00 – 1:30 p.m.  Marla Ottenstein – The Key To Success.



Click Here To Register



$24  PRSA Members
$29  Non-Members
$27  Non-Profits
$15  Students

*No shows will be billed if no prior notice given and only cash and checks accepted at the door

NOTE: To guarantee seating and meal, you must register online by Friday, January 20th.

2011 – Outgoing President Kathy Saenz

Dear PRSA Members & Friends:

One of my favorite quotations by Eleanor Roosevelt is: “You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You must do the thing you think you cannot do.”

Serving as your Chapter President has afforded me the opportunity to grow professionally and take on responsibilities I could have never imagined. Along with the support of a stellar Board of Directors, we were able to keep the Chapter moving forward – providing numerous educational programs and welcoming some new faces to the organization.

I want to thank everyone on the Board for your guidance and for providing such wonderful ideas and input; also, to our members and those who frequent our monthly meetings, for your support.

It is now time for me to pass on the gavel to our President-Elect Denyse Mesnik who will lead our Chapter this year. She’s no stranger to PRSA, a founding chapter member in fact – and quite a delight to work with. The full slate of officers and directors is available below for your review.

In closing, I challenge each and every one of you to get more involved with PRSA and our Gulf Coast Chapter this year… make that commitment to attend our monthly meetings and expand your knowledge, maybe even consider taking on a leadership role, as I did. What is that thing you think you cannot do? Identify it – and do it!


Kathy Saenz
2011 – Immediate Past-President, PRSA Gulf Coast Chapter